Language comprises a major mark of humans compared with other
primates and is the main vehicle for social interaction. A major
characteristic of any natural language is that the same
communication, idea, or intention can be articulated in different
waysa "in other words, the same message can be "framed"
differently. The same medical treatment can be portrayed in terms
chance of chance of success or chance of failure; energy reduction
can be expressed in terms of savings per day or savings per year;
and a task can be described as 80% completed or 20% uncompleted. In
this book, contributors from a variety of disciplinesa "psychology,
linguistics, marketing, political science, and medical decision
makinga "come together to better understand the mechanisms
underlying framing effects and assess their impact on the
communication process.
General
| Imprint: |
Psychology Press
|
| Country of origin: |
United Kingdom |
| Series: |
The Society for Judgment and Decision Making Series |
| Release date: |
October 2010 |
| First published: |
2011 |
| Editors: |
Gideon Keren
|
| Dimensions: |
229 x 152 x 23mm (L x W x T) |
| Format: |
Hardcover
|
| Pages: |
344 |
| Edition: |
New |
| ISBN-13: |
978-1-84872-903-2 |
| Categories: |
Books >
Social sciences >
Psychology >
Cognition & cognitive psychology >
Intelligence
|
| LSN: |
1-84872-903-0 |
| Barcode: |
9781848729032 |
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