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Perspectives on Framing (Hardcover, New) Loot Price: R4,567
Discovery Miles 45 670
Perspectives on Framing (Hardcover, New): Gideon Keren

Perspectives on Framing (Hardcover, New)

Gideon Keren

Series: The Society for Judgment and Decision Making Series

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Loot Price R4,567 Discovery Miles 45 670 | Repayment Terms: R428 pm x 12*

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Language comprises a major mark of humans compared with other primates and is the main vehicle for social interaction. A major characteristic of any natural language is that the same communication, idea, or intention can be articulated in different waysa "in other words, the same message can be "framed" differently. The same medical treatment can be portrayed in terms chance of chance of success or chance of failure; energy reduction can be expressed in terms of savings per day or savings per year; and a task can be described as 80% completed or 20% uncompleted. In this book, contributors from a variety of disciplinesa "psychology, linguistics, marketing, political science, and medical decision makinga "come together to better understand the mechanisms underlying framing effects and assess their impact on the communication process.

General

Imprint: Psychology Press
Country of origin: United Kingdom
Series: The Society for Judgment and Decision Making Series
Release date: October 2010
First published: 2011
Editors: Gideon Keren
Dimensions: 229 x 152 x 23mm (L x W x T)
Format: Hardcover
Pages: 344
Edition: New
ISBN-13: 978-1-84872-903-2
Categories: Books > Social sciences > Psychology > Cognition & cognitive psychology > Intelligence
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LSN: 1-84872-903-0
Barcode: 9781848729032

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