Perspectives on Framing (Paperback)

Language comprises a major mark of humans compared with other primates and is the main vehicle for social interaction. A major characteristic of any natural language is that the same communication, idea, or intention can be articulated in different ways-in other words, the same message can be "framed" differently. The same medical treatment can be portrayed in terms chance of chance of success or chance of failure; energy reduction can be expressed in terms of savings per day or savings per year; and a task can be described as 80% completed or 20% uncompleted. In this book, contributors from a variety of disciplines-psychology, linguistics, marketing, political science, and medical decision making-come together to better understand the mechanisms underlying framing effects and assess their impact on the communication process.

General

Imprint:	Psychology Press
Country of origin:	United Kingdom
Series:	The Society for Judgment and Decision Making Series
Release date:	November 2015
First published:	2011
Editors:	Gideon Keren
Dimensions:	229 x 152 x 18mm (L x W x T)
Format:	Paperback
Pages:	344
ISBN-13:	978-1-138-97830-0
Categories:	Books > Social sciences > Psychology > Cognition & cognitive psychology > Intelligence Promotions
LSN:	1-138-97830-2
Barcode:	9781138978300

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