A collection that celebrates the research of Margaret Spufford, a "game-changing" historian who shifted the focus away from the political and social elite in urban communities to the "other 98%" in local and rural areas. This collection celebrates and evaluates the seminal research of Margaret Spufford, a leading historian of early modern English social and economic history. Spufford played a crucial role in the broadening of English social and cultural history, shifting the focus away from the political and social elite in urban communities to the "other 98%" in local and rural areas and challenging assumptions about the limited intellectual worlds of rural people. She was also an early historian of consumption patterns, whose work on the clothing trade remains the authoritative history of this industry and its consumers. Faith, Place and People in Early Modern England reassesses Spufford's contribution to the shape of historical study. Each chapter rethinks a key aspect of her work on local and rural communities: the value of particular historical records; the interactions between religious conformists anddissenters; social and religious change; credit and finance; clothing and consumption. Throughout, the contributors develop Spufford's model of integrating close community studies into a broader picture, while retaining an awareness of the singularity of individuals and localities. In doing so, the book indicates how far "Spuffordian" approaches can continue to shape the future direction of early modern history . TREVOR DEAN is Professor of History at the University of Roehampton; GLYN PARRY is Professor of Early Modern History at the University of Roehampton; EDWARD VALLANCE is Professor of Early Modern British political culture at the University of Roehampton. Contributors: ADRIAN AILES, DAVID CRESSY, TREVOR DEAN, CATHERINE FERGUSON, HENRY FRENCH, STEVE HINDLE, CHRISTOPHER MARSH, GLYN PARRY, WILLIAM SHEILS, PETER SPUFFORD, DANAE TANKARD, EDWARD VALLANCE, PATRICIA WYLLIE

Persuasive Marketing - The use of NLP in Marketing & Advertising. Why do some advertising campaigns work and others fall flat? Behavioural Psychology demonstrates that we process marketing and advertising messages in the same way that we process interpersonal communication. This is because humans have built-in 'fixed action patterns' that produce consistent, predictable responses. These 'fixed action patterns' are unconscious hard-wired shortcuts that help us make decisions, behave or act more efficiently. Many of these 'fixed action patterns' are well known in Neuro Linguistic Programming (NLP) and are used for creating rapid behavioural change. Perhaps it's not suprising that these exact same patterns are used in marketing and advertising to increase acquisition, improve loyalty and reduce attrition. In effect these patterns make us more likely to behave in predictable ways. These patterns can be easily identified, measured and charted. This enables the effect of any form of advertising or marketing communication to be predicted. Persuasive Marketing will introduce you to these patterns and how to use them effectively.

Outlandish alchemist and magician, political intelligencer, apocalyptic prophet, and converser with angels, John Dee (1527-1609) was one of the most colorful and controversial figures of the Tudor world. In this fascinating book-the first full-length biography of Dee based on primary historical sources-Glyn Parry explores Dee's vast array of political, magical, and scientific writings and finds that they cast significant new light on policy struggles in the Elizabethan court, conservative attacks on magic, and Europe's religious wars. John Dee was more than just a fringe magus, Parry shows: he was a major figure of the Reformation and Renaissance.

Before William Shakespeare wrote world-famous plays on the themes of power and political turmoil, the Shakespeare family of Stratford-upon-Avon and their neighbors and friends were plagued by false accusations and feuds with the government - conflicts that shaped Shakespeare's sceptical understanding of the realities of power. This ground-breaking study of the world of the young William Shakespeare in Stratford and Warwickshire discusses many recent archival discoveries to consider three linked families, the Shakespeares, the Dudleys, and the Ardens, and their battles over regional power and government corruption. Robert Dudley, earl of Leicester, and Ambrose Dudley, earl of Warwick, used politics, the law, history, and lineage to establish their authority in Warwickshire and Stratford, challenging political and social structures and collective memory in the region. The resistance of Edward Arden - often claimed as kin to Mary Arden, Shakespeare's mother - and his friends and family culminated in his execution on false treason charges in 1583. By then the Shakespeare family also had direct experience with the London government's power: in 1569, Exchequer informers, backed by influential politicians at Court, accused John Shakespeare, William's father, of illegal wool- dealing and usury. Despite previous claims that John had resolved these charges by 1572, the book's new sources show the Exchequer's continuing demands forced his withdrawal from Stratford politics by 1577, and undermined his business career in the early 1580s, when young William first gained an understanding of his father's troubles. At the same time, Edward Arden's condemnation by the Elizabethan regime proved problematic for the Shakespeares' friends and neighbours, the Quineys, who were accused of maintaining financial connections to the traitorous Ardens - though Stratford people were convinced of their innocence. This complicated community directly impacted Shakespeare's own perspective on local and national politics and social structures, connecting his early experiences in Stratford and Warwickshire with many of the themes later found in his plays.