Persuasive Marketing - The use of NLP in Marketing & Advertising (Paperback)

Persuasive Marketing - The use of NLP in Marketing & Advertising. Why do some advertising campaigns work and others fall flat? Behavioural Psychology demonstrates that we process marketing and advertising messages in the same way that we process interpersonal communication. This is because humans have built-in 'fixed action patterns' that produce consistent, predictable responses. These 'fixed action patterns' are unconscious hard-wired shortcuts that help us make decisions, behave or act more efficiently. Many of these 'fixed action patterns' are well known in Neuro Linguistic Programming (NLP) and are used for creating rapid behavioural change. Perhaps it's not suprising that these exact same patterns are used in marketing and advertising to increase acquisition, improve loyalty and reduce attrition. In effect these patterns make us more likely to behave in predictable ways. These patterns can be easily identified, measured and charted. This enables the effect of any form of advertising or marketing communication to be predicted. Persuasive Marketing will introduce you to these patterns and how to use them effectively.

General

Imprint:	Createspace Independent Publishing Platform
Country of origin:	United States
Release date:	April 2014
First published:	April 2014
Authors:	Glyn Parry • Jim Brackin
Dimensions:	229 x 152 x 12mm (L x W x T)
Format:	Paperback - Trade
Pages:	218
ISBN-13:	978-1-4991-5549-5
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Promotions
LSN:	1-4991-5549-2
Barcode:	9781499155495

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