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Governments, communities, and developers are considering the use of
ICT, renewable energies, and a host of other technologies to build
smart cities that meet the economic, social, environmental, and
cultural needs of the present as well as the future. However, are
our cities ready for this technological shift? Can we put expansion
behind us and focus on sustainability and re-generatability? Are
the technologies themselves enough to create real impact and an
overall healthier planet? Acknowledging the smart cities phenomenon
not as a future goal but as an active part of our present, this
book critically examines the strategies, business models,
practices, tools, and actions needed to ensure that smart cities
deliver the solutions they promise.
Strategy, Leadership and AI in the Cyber Ecosystem investigates the
restructuring of the way cybersecurity and business leaders engage
with the emerging digital revolution towards the development of
strategic management, with the aid of AI, and in the context of
growing cyber-physical interactions (human/machine co-working
relationships). The book explores all aspects of strategic
leadership within a digital context. It investigates the
interactions from both the firm/organization strategy perspective,
including cross-functional actors/stakeholders who are operating
within the organization and the various characteristics of
operating in a cyber-secure ecosystem. As consumption and reliance
by business on the use of vast amounts of data in operations
increase, demand for more data governance to minimize the issues of
bias, trust, privacy and security may be necessary. The role of
management is changing dramatically, with the challenges of
Industry 4.0 and the digital revolution. With this intelligence
explosion, the influence of artificial intelligence technology and
the key themes of machine learning, big data, and digital twin are
evolving and creating the need for cyber-physical management
professionals.
Social media has redefined the way marketers communicate with their
customers, giving consumers an advantage that they did not have
previously. However, recent issues in online communication
platforms have increased the challenges faced by marketers in
developing and retaining their customers. Practitioners need to
develop effective marketing communication programs that incorporate
the meaningful forms of sociality into a customer-driven marketing
program. Leveraging Computer-Mediated Marketing Environments
discusses the nature of heightened interaction between marketers
and consumers in the evolving technological environments,
particularly on the central nature of online communities and other
emerging technologies on dialogic engagement. Additionally, it aims
to examine the relevant roles of online communities and emerging
technologies in creating and retaining customers through effective
dialogue management. Highlighting brand strategy, e-services, and
web analytics, it is designed for marketers, brand managers,
business managers, academicians, and students.
Social media has redefined the way marketers communicate with their
customers, giving consumers an advantage that they did not have
previously. However, recent issues in online communication
platforms have increased the challenges faced by marketers in
developing and retaining their customers. Practitioners need to
develop effective marketing communication programs that incorporate
the meaningful forms of sociality into a customer-driven marketing
program. Leveraging Computer-Mediated Marketing Environments
discusses the nature of heightened interaction between marketers
and consumers in the evolving technological environments,
particularly on the central nature of online communities and other
emerging technologies on dialogic engagement. Additionally, it aims
to examine the relevant roles of online communities and emerging
technologies in creating and retaining customers through effective
dialogue management. Highlighting brand strategy, e-services, and
web analytics, it is designed for marketers, brand managers,
business managers, academicians, and students.
Consumer interaction and engagement are vital components to help
marketers maintain a lasting relationship with their customers. To
achieve this goal, companies must utilize current digital tools to
create a strong online presence. Competitive Social Media Marketing
Strategies presents a critical examination on the integration of
social networking platforms into business tactics and the
challenges presented by consumers' use of these online communities.
Highlighting pivotal issues such as brand management, customer
loyalty, and online services, this publication is a pivotal
reference source for business managers, professionals,
advanced-level students, and consultants interested in the latest
research on the use of digital media tools for business
opportunities.
For years, technology has been the impetus for progress in various
processes, systems, and businesses; it shows no sign of ceasing
further development. The application of technology-driven processes
in promotionally-oriented environments has become more and more
common in today's business world. Computer-Mediated Marketing
Strategies: Social Media and Online Brand Communities brings
together marketing approaches and the application of current
technology, such as social networking arenas, to show how this
interaction creates a successful competitive advantage. Focusing on
qualitative research, various technological tools, and diverse
Internet environments, this book is a necessary reference source
for academics, management practitioners, students, and
professionals interested in the application of technology in
promotionally-oriented processes.
The Navy of the United States, like the nation itself, was born in
the midst of the bloody conflict for independence known as the
American Revolution. The Continental Navy, as it was called then,
shaped and was shaped by this difficult struggle for freedom that
lasted from 1775 to 1783. During the war, the sailors of the young
navy, seamen and officers alike, established the proud traditions
of honor, courage, and commitment shared by today's servicemen in
the United States Navy. It is important for the American people,
especially those who wear the uniform, to understand the
significant role that the Continental Navy played in the nation's
beginnings. This book is about three captains of the Continental
Navy: Lambert Wickes, Gustavus Conyngham, and John Paul Jones. In
recounting the stories of their lives and examining the roles they
played in the Navy's early years, it highlights the difficult
circumstances that each man faced operating in seas dominated by
the British Navy and emphasizes that the outcome of the American
War for Independence was far from certain. The book also
illustrates the humanity of these Revolutionary War heroes,
revealing their weaknesses as well as their strengths. They
exhibited frustration, pettiness, and egotism as well as courage,
initiative, and sound judgment. Like naval leaders today, these
Continental Navy officers faced tough choices and were forced to
live with the consequences, for good or ill. Their lives and
choices had an important influence on the course of the war and on
the character of the naval service.
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