Conventional wisdom holds that the US Army in Vietnam, thrust into an unconventional war where occupying terrain was a meaningless measure of success, depended on body counts as its sole measure of military progress. In No Sure Victory, Army officer and historian Gregory Daddis looks far deeper into the Army's techniques for measuring military success and presents a much more complicated-and disturbing-account of the American misadventure in Indochina.
Daddis shows how the US Army, which confronted an unfamiliar enemy and an even more unfamiliar form of warfare, adopted a massive, and eventually unmanageable, system of measurements and formulas to track the progress of military operations that ranged from pacification efforts to search-and-destroy missions. The Army's monthly "Measurement of Progress" reports covered innumerable aspects of the fighting in Vietnam-force ratios, Vietcong/North Vietnamese Army incidents, tactical air sorties, weapons losses, security of base areas and roads, population control, area control, and hamlet defenses. Concentrating more on data collection and less on data analysis, these indiscriminate attempts to gauge success may actually have hindered the army's ability to evaluate the true outcome of the fight at hand--a roadblock that Daddis believes significantly contributed to the many failures that American forces suffered in Vietnam.
Filled with incisive analysis and rich historical detail, No Sure Victory is not only a valuable case study in unconventional warfare, but a cautionary tale that offers important perspectives on how to measure performance in current and future armed conflict. Given America's ongoing counterinsurgency efforts in Iraq and Afghanistan, No Sure Victory provides valuable historical perspective on how to measure--and mismeasure--military success.

General William C. Westmoreland has long been derided for his failed strategy of "attrition" in the Vietnam War. Historians have argued that Westmoreland's strategy placed a premium on high "body counts" through a "big unit war" that relied almost solely on search and destroy missions. Many believe the U.S. Army failed in Vietnam because of Westmoreland's misguided and narrow strategy In a groundbreaking reassessment of American military strategy in Vietnam, Gregory Daddis overturns conventional wisdom and shows how Westmoreland did indeed develop a comprehensive campaign which included counterinsurgency, civic action, and the importance of gaining political support from the South Vietnamese population. Exploring the realities of a large, yet not wholly unconventional environment, Daddis reinterprets the complex political and military battlefields of Vietnam. Without searching for blame, he analyzes how American civil and military leaders developed strategy and how Westmoreland attempted to implement a sweeping strategic vision. Westmoreland's War is a landmark reinterpretation of one of America's most divisive wars, outlining the multiple, interconnected aspects of American military strategy in Vietnam-combat operations, pacification, nation building, and the training of the South Vietnamese armed forces. Daddis offers a critical reassessment of one of the defining moments in American history.

In this compelling evaluation of Cold War popular culture, Pulp Vietnam explores how men's adventure magazines helped shape the attitudes of young, working-class Americans, the same men who fought and served in the long and bitter war in Vietnam. The 'macho pulps' - boasting titles like Man's Conquest, Battle Cry, and Adventure Life - portrayed men courageously defeating their enemies in battle, while women were reduced to sexual objects, either trivialized as erotic trophies or depicted as sexualized villains using their bodies to prey on unsuspecting, innocent men. The result was the crafting and dissemination of a particular version of martial masculinity that helped establish GIs' expectations and perceptions of war in Vietnam. By examining the role that popular culture can play in normalizing wartime sexual violence and challenging readers to consider how American society should move beyond pulp conceptions of 'normal' male behavior, Daddis convincingly argues that how we construct popular tales of masculinity matters in both peace and war.

In this compelling evaluation of Cold War popular culture, Pulp Vietnam explores how men's adventure magazines helped shape the attitudes of young, working-class Americans, the same men who fought and served in the long and bitter war in Vietnam. The 'macho pulps' - boasting titles like Man's Conquest, Battle Cry, and Adventure Life - portrayed men courageously defeating their enemies in battle, while women were reduced to sexual objects, either trivialized as erotic trophies or depicted as sexualized villains using their bodies to prey on unsuspecting, innocent men. The result was the crafting and dissemination of a particular version of martial masculinity that helped establish GIs' expectations and perceptions of war in Vietnam. By examining the role that popular culture can play in normalizing wartime sexual violence and challenging readers to consider how American society should move beyond pulp conceptions of 'normal' male behavior, Daddis convincingly argues that how we construct popular tales of masculinity matters in both peace and war.

A "better war." Over the last two decades, this term has become synonymous with US strategy during the Vietnam War's final years. The narrative is enticingly simple, appealing to many audiences. After the disastrous results of the 1968 Tet offensive, in which Hanoi's forces demonstrated the failures of American strategy, popular history tells of a new American military commander who emerged in South Vietnam and with inspired leadership and a new approach turned around a long stalemated conflict. In fact, so successful was General Creighton Abrams in commanding US forces that, according to the "better war" myth, the United States had actually achieved victory by mid-1970. A new general with a new strategy had delivered, only to see his victory abandoned by weak-kneed politicians in Washington, DC who turned their backs on the US armed forces and their South Vietnamese allies. In a bold new interpretation of America's final years in Vietnam, acclaimed historian Gregory A. Daddis disproves these longstanding myths. Withdrawal is a groundbreaking reassessment that tells a far different story of the Vietnam War. Daddis convincingly argues that the entire US effort in South Vietnam was incapable of reversing the downward trends of a complicated Vietnamese conflict that by 1968 had turned into a political-military stalemate. Despite a new articulation of strategy, Abrams's approach could not materially alter a war no longer vital to US national security or global dominance. Once the Nixon White House made the political decision to withdraw from Southeast Asia, Abrams's military strategy was unable to change either the course or outcome of a decades' long Vietnamese civil war. In a riveting sequel to his celebrated Westmoreland's War, Daddis demonstrates he is one of the nation's leading scholars on the Vietnam War. Withdrawal will be a standard work for years to come.

General William C. Westmoreland has long been derided for his failed strategy of "attrition" in the Vietnam War. Historians have argued that Westmoreland's strategy placed a premium on high "body counts" through a "big unit war" that relied almost solely on search and destroy missions. Many believe the U.S. Army failed in Vietnam because of Westmoreland's misguided and narrow strategy In a groundbreaking reassessment of American military strategy in Vietnam, Gregory Daddis overturns conventional wisdom and shows how Westmoreland did indeed develop a comprehensive campaign which included counterinsurgency, civic action, and the importance of gaining political support from the South Vietnamese population. Exploring the realities of a large, yet not wholly unconventional environment, Daddis reinterprets the complex political and military battlefields of Vietnam. Without searching for blame, he analyzes how American civil and military leaders developed strategy and how Westmoreland attempted to implement a sweeping strategic vision. Westmoreland's War is a landmark reinterpretation of one of America's most divisive wars, outlining the multiple, interconnected aspects of American military strategy in Vietnam-combat operations, pacification, nation building, and the training of the South Vietnamese armed forces. Daddis offers a critical reassessment of one of the defining moments in American history.

In 1985 Thomas C. Thayer's War Without Fronts offered a wealth of data and analysis on U.S. military operations in the Vietnam War and provided a fresh and provocative take on the infamous conflict. When first published, reviewers agreed it was an invaluable text; Vietnam War historians still cite Thayer in modern studies. Long out-of-print, this new edition should facilitate the ongoing conversation about how the American war in Vietnam continues to serve as a comparison for more recent U.S. overseas military campaigns. Thomas Thayer worked as a systems analyst for the Office of the Secretary of Defense during the late 1960s and early 1970s, compiling data to better understand the war and find trends that might help improve U.S. civil and military operations. His work thus offers an insider's view of American military strategy during the Vietnam War and of how military operations affected the Vietnamese people.

In September 1918, the EEF concluded its campaign in Palestine by routing the Turkish forces at the battle of Megiddo. Under command of British general Allenby, the EEF successfully executed one of the most decisive engagements in any theater of World War I. Ably employing and synchronizing infantry, cavalry, and air forces, Allenby provided future military professionals and historians with a shining illustration of the efficacy of combined arms operations. In terms of surprise, concentration, and operational balance of forces, the culmination of the Palestine campaign was a foreshadowing of the German blitzkrieg used in World War II. Unfortunately, the true lessons of Allenby's campaign were lost for future generations of military officers. Focusing on the culture and romanticism of the horse cavalry, students of the Palestine battles garnered little instruction on the emerging trends of combined arms operations that integrated air and ground mobility into a decisive operational level weapon. This paper analyzes the reasons those in the profession of arms missed the lessons of airpower and its role in combined arms operations. It examines the context of the Middle Eastern theater of World War I, describing how "western front myopia" added to the overshadowing of operations conducted in Palestine. The paper also delves into the role of airpower in the Middle East and how Allenby integrated a relatively new weapon system into his force structure and operational planning and execution. Though largely unexplored by military professionals and historians, Allenby's final campaign in Palestine proved to be a momentous step in the evolution of combined arms operations.

In September 1918, the EEF concluded its campaign in Palestine by routing the Turkish forces at the battle of Megiddo. Under command of British general Allenby, the EEF successfully executed one of the most decisive engagements in any theater of World War I. Ably employing and synchronizing infantry, cavalry, and air forces, Allenby provided future military professionals and historians with a shining illustration of the efficacy of combined arms operations. In terms of surprise, concentration, and operational balance of forces, the culmination of the Palestine campaign was a foreshadowing of the German blitzkrieg used in World War II. Unfortunately, the true lessons of Allenby's campaign were lost for future generations of military officers. Focusing on the culture and romanticism of the horse cavalry, students of the Palestine battles garnered little instruction on the emerging trends of combined arms operations that integrated air and ground mobility into a decisive operational level weapon. This paper analyzes the reasons those in the profession of arms missed the lessons of airpower and its role in combined arms operations. It examines the context of the Middle Eastern theater of World War I, describing how "western front myopia" added to the overshadowing of operations conducted in Palestine. The paper also delves into the role of airpower in the Middle East and how Allenby integrated a relatively new weapon system into his force structure and operational planning and execution. Though largely unexplored by military professionals and historians, Allenby's final campaign in Palestine proved to be a momentous step in the evolution of combined arms operations.