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* The first book of case studies dedicated to tourism marketing. * Adopts an analytical approach to each case, following a uniform format to help the reader critically engage with the content. * Will be international in scope and authorship, drawing on the knowledge and experience of a wide range of tourism experts.
* The first book of case studies dedicated to tourism marketing. * Adopts an analytical approach to each case, following a uniform format to help the reader critically engage with the content. * Will be international in scope and authorship, drawing on the knowledge and experience of a wide range of tourism experts.
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