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International Case Studies in Tourism Marketing (Hardcover) Loot Price: R4,139
Discovery Miles 41 390
Repayment Terms: R388 pm x 12*
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International Case Studies in Tourism Marketing (Hardcover): Gurhan Aktas, Metin Kozak

International Case Studies in Tourism Marketing (Hardcover)

Gurhan Aktas, Metin Kozak

Series: Routledge International Case Studies in Tourism

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Loot Price R4,139 Discovery Miles 41 390 | Repayment Terms: R388 pm x 12*

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* The first book of case studies dedicated to tourism marketing. * Adopts an analytical approach to each case, following a uniform format to help the reader critically engage with the content. * Will be international in scope and authorship, drawing on the knowledge and experience of a wide range of tourism experts.

General

Imprint: Taylor & Francis
Country of origin: United Kingdom
Series: Routledge International Case Studies in Tourism
Release date: June 2022
First published: 2022
Editors: Gurhan Aktas • Metin Kozak
Dimensions: 234 x 156mm (L x W)
Format: Hardcover
Pages: 244
ISBN-13: 978-1-03-202315-1
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry
LSN: 1-03-202315-5
Barcode: 9781032023151

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