One of the greatest and most influential books of social psychology ever written, brilliantly instructive on the general characteristics and mental unity of a crowd, its sentiments and morality, ideas, reasoning power, imagination, opinions and much more. A must-read volume not only for students of history, sociology, law and psychology, but for every politician, statesman, investor, and marketing manager.

First published in 1899 during a period of crisis for French democracy, The Psychology of Socialism details Le Bon's view of socialism and radicalism primarily as religious movements. The emotionalism and hysteria of the period--especially as manifested during the Dreyfuss Affair--convinced Le Bon that most political controversy is based neither on reasoned deliberation nor rational interest, but on a psychology that partakes of contatgion andhysteria. Le Bon points to the irrationality of religion and uses the religiosity of socialism to debunk socialism as an irrational movement based on hatred and jealousy.

First published in 1899 during a period of crisis for French democracy, The Psychology of Socialism details Le Bon's view of socialism and radicalism primarily as religious movements. The emotionalism and hysteria of the period especially as manifested during the Dreyfuss Affair convinced Le Bon that most political controversy is based neither on reasoned deliberation nor rational interest, but on a psychology that partakes of contatgion andhysteria. Le Bon points to the irrationality of religion and uses the religiosity of socialism to debunk socialism as an irrational movement based on hatred and jealousy.

Gustav Le Bon's The Crowd is not only a classic, but one of the best-selling scientific books in social psychology and collective behavior ever written. Here, Le Bon analyzes the nature of crowds and their role in political movements. He presents crowd behavior as a problem of science and power, a natural phenomenon with practical implications. Originally published in 1895, Le Bon's was the first to expand the scope of inquiry beyond criminal crowds to include all possible kinds of collective phenomena. Its continuing significance is evident even in the Los Angeles riots of 1992 in which Le Bon's theories were citedin testimony. Le Bon emphasizes the various areas of modern life where crowd behavior holds sway, particularly political upheavals. He focuses on electoral campaigns, parliaments, juries, labor agitation, and street demonstrations. At the same tune, his treatment of crowds is far from complimentary. He likens crowds to "primitive beings," social formations barkening back to the evolutionary origins of humankind. Le Bon believed that ideas and images spread through a crowd by means of contagion, an automatic process that produces a state of transitory madness in its victims, extinguishing reason and will. Yet he does more than dwell on the pathologies of crowd life; he also writes of the heroism, the generosity, and the sacrifices of crowds, of the indispensable roles they have played in erecting the pillars of modern civilization. In a new introduction to this edition, Robert Nye presents a broad analytical understanding of the relationship between power and knowledge hi crowd theory. He also discusses the historical circumstances and the various personalities who have shaped our understanding of crowds. Nye emphasizes The Crowd's continuing usefulness to cultural historians, psychologists, sociologists, and political scientists. He also places Le Bon in a rich tradition of European social theory.

Gustav Le Bon's The Crowd is not only a classic, but one of the best-selling scientific books in social psychology and collective behavior ever written. Here, Le Bon analyzes the nature of crowds and their role in political movements. He presents crowd behavior as a problem of science and power, a natural phenomenon with practical implications. Originally published in 1895, Le Bon's was the first to expand the scope of inquiry beyond criminal crowds to include all possible kinds of collective phenomena. Its continuing significance is evident even in the Los Angeles riots of 1992 in which Le Bon's theories were citedin testimony.

Le Bon emphasizes the various areas of modern life where crowd behavior holds sway, particularly political upheavals. He focuses on electoral campaigns, parliaments, juries, labor agitation, and street demonstrations. At the same tune, his treatment of crowds is far from complimentary. He likens crowds to "primitive beings," social formations barkening back to the evolutionary origins of humankind. Le Bon believed that ideas and images spread through a crowd by means of contagion, an automatic process that produces a state of transitory madness in its victims, extinguishing reason and will. Yet he does more than dwell on the pathologies of crowd life; he also writes of the heroism, the generosity, and the sacrifices of crowds, of the indispensable roles they have played in erecting the pillars of modern civilization.

In a new introduction to this edition, Robert Nye presents a broad analytical understanding of the relationship between power and knowledge hi crowd theory. He also discusses the historical circumstances and the various personalities who have shaped our understanding of crowds. Nye emphasizes The Crowd's continuing usefulness to cultural historians, psychologists, sociologists, and political scientists. He also places Le Bon in a rich tradition of European social theory.

In his discussion of the general psychological causes of revolution, LeBon draws detailed illustrations of fundamental points from the French Revolution, especially the period from 1789 to 1800. LeBon's treatment of psychological causes is not confined to crowd actions or to the immediate descriptions of violent episodes in revolutions. He draws upon contemporary French clinical psychology to describe the pathological characteristics of the revolutionary leadership in France and explains many of the events of the period as a consequence of their influence.

In this clear and vivid book, Gustave Le Bon throws light on the unconscious irrational workings of group thought and mass emotion as he places crowd ideology in opposition to free-thinking and independent minded individuals. The ideas le Bon explores in this book are extremely relevant to today's society and were of pivotal importance in the early years of group psychology. Applications include financial market behaviour and political delusions. The Sparkling Books edition has been annotated and edited based on the 1907 Alcan edition and previous translations.