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The Crowd (Hardcover)
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The Crowd (Hardcover)
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Total price: R4,005
Discovery Miles: 40 050
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Gustav Le Bon's The Crowd is not only a classic, but one of the
best-selling scientific books in social psychology and collective
behavior ever written. Here, Le Bon analyzes the nature of crowds
and their role in political movements. He presents crowd behavior
as a problem of science and power, a natural phenomenon with
practical implications. Originally published in 1895, Le Bon's was
the first to expand the scope of inquiry beyond criminal crowds to
include all possible kinds of collective phenomena. Its continuing
significance is evident even in the Los Angeles riots of 1992 in
which Le Bon's theories were citedin testimony. Le Bon emphasizes
the various areas of modern life where crowd behavior holds sway,
particularly political upheavals. He focuses on electoral
campaigns, parliaments, juries, labor agitation, and street
demonstrations. At the same tune, his treatment of crowds is far
from complimentary. He likens crowds to "primitive beings," social
formations barkening back to the evolutionary origins of humankind.
Le Bon believed that ideas and images spread through a crowd by
means of contagion, an automatic process that produces a state of
transitory madness in its victims, extinguishing reason and will.
Yet he does more than dwell on the pathologies of crowd life; he
also writes of the heroism, the generosity, and the sacrifices of
crowds, of the indispensable roles they have played in erecting the
pillars of modern civilization. In a new introduction to this
edition, Robert Nye presents a broad analytical understanding of
the relationship between power and knowledge hi crowd theory. He
also discusses the historical circumstances and the various
personalities who have shaped our understanding of crowds. Nye
emphasizes The Crowd's continuing usefulness to cultural
historians, psychologists, sociologists, and political scientists.
He also places Le Bon in a rich tradition of European social
theory.
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