BLEXT: a combination of blog and textbook; used by this "non-academic professor" to introduce you to the world of social media. Whether marketing your skills or growing your company, today's social media age requires you to be Savvy. Studies show that nearly a quarter of American consumers make purchase decisions that are influenced by social media. Dr. Stuart Schwartz shows you how to turn your customers into your biggest advocates by cultivating "hyper-relationships. Learn how to easily incorporate Facebook, Twitter, LinkedIn, Pinterest, Instagram, and Foursquare into your marketing and customer service through real-life scenarios and case studies. Knowing how to meet customers where they are will make you invaluable to your organization. "Stuart Schwartz is smart, timely, and right on target..." -Bruce Kirk, 5-time Television Emmy award winner and professor

This book demonstrates how housing systems are built from political struggles over the distribution of welfare and wealth. The contributors analyze varieties of residential capitalism through a range of international case studies, as well as investigating the links between housing finance and the current international financial crisis.

Neurovascular Coupling Methods brings the reader up to date with the current state-of-the-art techniques in measuring blood flow in the brain, with chapters describing different techniques or combinations of techniques, applied to specific species in either healthy or abnormal brains. Opening with a section on techniques in normal somatosensory processing, the detailed volume continues with parts covering techniques in normal visual processing, epilepsy and cerebrovascular diseases, such as ischemia, hemorrhage and spreading depression. As a collection in the popular Neuromethods series, this book contains the kind of thorough description and implementation advice that will lead to successful results in the lab. Authoritative and practical, Neurovascular Coupling Methods serves as an ideal guide for researchers aiming to further our knowledge of these coupling mechanisms in the hopes of ultimately understanding higher order functions such as language and memory and developing novel brain mapping techniques that can be employed in humans.

Political Warfare against the Kremlin provides a comparative study and holistic review of American and British propaganda policy toward the Soviet Union during the first fifteen years of the Cold War, ranging from the role senior policymakers played in setting propaganda policy to the West's radio broadcasts to the Soviet Union.

Traditional economic and financial theory is being challenged because normative, prescriptive models derived from it are not predicting the behavior of successful producers, investors, or consumers as well as anticipated. Economists and psychologists are documenting anomalies at the individual level, in financial markets, and in natural economic settings. This opens the larger question of the importance of psychological, sociological, and other phenomena for financial and economic behavior. It even raises the issue of what economic rationality really is. This book surveys and examines the increasing evidence of economic anomalies. It argues for an eventual, comprehensive behavioral framework for economics and finance, but in the interim, indicates how the tendency to use rules of thumb might be taken into account to improve predictions about decision making.

The book is aimed at those, including business executives and students, with intermediate-level preparation in economics or finance. Part I, however, is accessible to those with only an introductory course. Part II should prove useful to professionals in economics and finance who seek a solid introduction to this area. The presentation speculates about possible applications of a behavioral analysis to past and present public policy issues. It closes with guidelines for decision making that suggest how, in the absence of a comprehensive behavioral theory of economics and finance, to improve prediction about decision making by taking into account the heuristics, or rules of thumb, used by decision makers and the biases that those heuristics involve.

Almost daily, new technologies are being presented that move the field of human pluripotent stem cell research towards a future that may yield highly-effective, personalized medical treatments. Three enabling technologies at hand for human PSCs are 1) directed reprogramming of somatic cells, which eliminate many of the ethical issues associated with the derivation and use of human PSCs, increase genetic diversity of the available human PSC lines, and give rise to better" in vitro" human disease models; 2) the discovery that a Rho-associated protein Kinase (ROCK) inhibitor allows for efficient single cell passaging and cryopreservation, increasing the efficiency and reliability of hPSC culture; and 3) defined, animal-component-free media, which lay the groundwork for simplified scale-up for therapeutic applications, differentiation protocols, and toxicology screens. The aforementioned technologies can be found in "Human Pluripotent Stem Cells: Methods and Protocols," a compilation of 33 detailed protocols in six categories of PSC research that cover laboratory essentials and the derivation of new PSC lines, including induced PSC lines, as well as their growth, maintenance, characterization, genetic manipulation, and differentiation. Written in the successful "Methods in Molecular Biology " series format, chapters include introductions to their respective topics, lists of the necessary materials and reagents, step-by-step, readily reproducible protocols, and notes on troubleshooting and avoiding known pitfalls.

Authoritative and accessible, "Human Pluripotent Stem Cells: Methods and Protocols" serves as an ideal guide to scientists conducting their own pluripotent cell research programs and makes great strides towards furthering human knowledge and, ultimately, improving the human condition.

This work explores the self-help experiences of clinicians. It consists of personal accounts by psychiatrists who participated in the Autognosis Seminar at the Massachusetts General Hospital, and reveals what they learned about themselves and how they learned it.

Almost daily, new technologies are being presented that move the field of human pluripotent stem cell research towards a future that may yield highly-effective, personalized medical treatments. Three enabling technologies at hand for human PSCs are 1) directed reprogramming of somatic cells, which eliminate many of the ethical issues associated with the derivation and use of human PSCs, increase genetic diversity of the available human PSC lines, and give rise to better in vitro human disease models; 2) the discovery that a Rho-associated protein Kinase (ROCK) inhibitor allows for efficient single cell passaging and cryopreservation, increasing the efficiency and reliability of hPSC culture; and 3) defined, animal-component-free media, which lay the groundwork for simplified scale-up for therapeutic applications, differentiation protocols, and toxicology screens. The aforementioned technologies can be found in Human Pluripotent Stem Cells: Methods and Protocols, a compilation of 33 detailed protocols in six categories of PSC research that cover laboratory essentials and the derivation of new PSC lines, including induced PSC lines, as well as their growth, maintenance, characterization, genetic manipulation, and differentiation. Written in the successful Methods in Molecular Biology (TM) series format, chapters include introductions to their respective topics, lists of the necessary materials and reagents, step-by-step, readily reproducible protocols, and notes on troubleshooting and avoiding known pitfalls. Authoritative and accessible, Human Pluripotent Stem Cells: Methods and Protocols serves as an ideal guide to scientists conducting their own pluripotent cell research programs and makes great strides towards furthering human knowledge and, ultimately, improving the human condition.

The atomic arrangements in condensed matter play an ever increasing role in many areas of science and technology - Materials Science and Engineering, Chemistry, Physics, Geology, Biology and Electrical, Civil, Mechanidtl and Chemical Engineering. Exciting discoveries in these fields in this century often stemmed from studies of these arrangements using diffraction: the structure and functions of DNA and other biological molecules, the configuration of polymer chains, the crystalline nature of metals and their imperfections, semiconductors and insulators, and -the links between their structures, their defects and material properties, and the interaction between materials and the environment. The broad, interdisciplinary character of diffraction studies makes them particularly exciting. With new tools such as the high-resolution electron microscope, new detectors, new techniques (such as EXAFS and glancing angle diffraction) and the new sources, the horizons of this field greatly expanded in the 1950's and 60's. Pulsed neutron sources and high intensity storage rings that came on the scene in the late 70's have opened up possibilities for new study to such vast horizons that it is hard to sit here writing this - there's so much to be done! Within the walls bounding each field of science or engineering, diffraction and structure is only one specialty. It is too easy for this topic to be developed in such a narrow way that sight is lost of the basic principles and broad possibilities.

This book demonstrates how housing systems are built from political struggles over the distribution of welfare and wealth. The contributors analyze varieties of residential capitalism through a range of international case studies, as well as investigating the links between housing finance and the current international financial crisis.

Political Warfare against the Kremlin provides a comparative study and holistic review of American and British propaganda policy toward the Soviet Union during the first fifteen years of the Cold War, ranging from the role senior policymakers played in setting propaganda policy to the West's radio broadcasts to the Soviet Union.

In Skeleton Keys: An Introduction to Human Skeletal Morphology, Development, and Analysis, Second Edition, Jeffrey H. Schwartz presents a detailed yet highly accessible introduction to the study of the human skeleton. This unique volume examines the skeleton from its developmental basis to the expression of individual variation. It reviews a variety of different approaches used to determine an individual's sex, age, and pathological history and challenges readers to think critically about how to analyze a human skeleton rather than learning formulas for quick results. An ideal text for courses in human osteology, skeletal analysis, and bioarchaeology, this book is also a helpful reference for professionals.
Thoroughly revised and updated, the second edition of Skeleton Keys features:
* A unique CD-ROM containing hundreds of color images of skeletons and skeletal elements--demonstrating morphology, pathology, and nonmetric variation--that can be used as classroom projections or for individual study
* Coverage of the most recent developments in the field, including the molecular regulation of bone and tooth formation
* Expanded studies in each area of analysis: sex, age, nonmetric variation, pathology, biodistance and bioarchaeology, and stable isotope analysis
* Additional photographic images, especially in the pathology and sexing chapters
* Two separate and extensively illustrated chapters on the skull, one dealing with articulated elements and one with isolated bones (these topics were covered in one chapter in the first edition)
* Integration of material--such as anthropometric landmarks--from appendices in the previous edition into relevant chapters astables
* More accessible language throughout and an extensive glossary

The East India Marine Society Museum was one of the most influential collecting institutions in nineteenth-century America. From 1799 to 1867, when Salem, MassachuSetts, was a premier American port and launching pad for international trade, the museum's collection developed at a nexus of global exchange, with donations of artwork, crafts, and flora and fauna pouring in from distant ports of call. At a time when the country was filled with Barnum-esque exhibitions, visitors to this museum could circumnavigate the globe and gain an understanding of the world and their place within it.Collecting the Globe presents the first in-depth exploration of the East India Marine Society Museum, the precursor to the internationally acclaimed Peabody Essex Museum. Offering fresh perspectives on museums in the United States before the Civil War and how they helped shape an American identity, George H. Schwartz explores the practices of collecting, exhibiting, and interpreting a diversity of international objects and art in the early United States.

In the last few years the use of medical imaging has increased exponentially in routine clinical practice. This has been reflected in a rapidly increasing use of medical imaging in clinical trials, through all phases. More recently this has culminated in a number of inter-disciplinary meetings with the various stake holders, including the FDA. Changes in the regulatory process has resulted, when it comes to the submission of data to the FDA, in a therapeutic agent where one or more of the trial end-points is the assessment of a radiological end-point. No longer is it sufficient to have the images read by the local investigator site. The FDA has also identified Medical Imaging as one of the key 6 points in the Critical Path initiative which was launched in 2004. This puts a keen focus on the role of imaging and the need to clearly identify and understand this aspect of clinical trials. As the pharmaceutical, biotech and medical device industry continues to identify ways to improve and speed up product development, medical imaging plays a more significant role. An understanding of the methodology and the metrics is therefore required but difficult to ascertain in one easy to read volume for individuals entering this field. This book will therefore fulfill this void, be it for the pharmaceutical personnel from medical director to monitor, or the Principal Investigator who is having to understand the complexities of the imaging and why it is having to be sent off-site for a 'central read.'

The definitive state-of-the-art resource on pediatric endoscopic endonasal approaches Today, expanded endonasal approaches (EEA) have revolutionized the surgical treatment paradigm for pediatric central skull base lesions. Specially adapted micro-instruments have been developed to permit passage through the narrow sinonasal pathways in children, enabling access to the entire midline skull base, from the crista galli to the cervico-medullary junction. Pediatric Endoscopic Endonasal Skull Base Surgery by Harminder Singh, Jeffrey Greenfield, Vijay Anand, and Theodore Schwartz is the first textbook focused solely on endoscopic endonasal management of cranial base pathologies in children. The book reflects in-depth expertise from an extraordinary group of international contributors from five continents, who share extensive knowledge on this emerging field. Thirty chapters are presented in three comprehensive sections. Key Features Core topics including anatomy, rhinological and anesthetic considerations, patient positioning and OR set-up, instrumentation, and endonasal corridors and approaches Fifteen chapters detail endoscopic treatment of a full spectrum of pediatric pathologies, such as craniopharyngioma, meningoencephalocele, basilar invagination, and benign and malignant tumors, among others Discussion of multiple skull-base closure techniques, managing complications, and neurosurgical and otolaryngological postoperative care Visually rich, the succinct text is enhanced with more than 200 high-quality surgical illustrations and intraoperative photographs, as well as procedural videos This unique reference is essential reading for neurosurgical and otolaryngology residents and fellows, as well as veteran surgeons, nurse-practitioners, and physician-assistants who treat and care for pediatric patients with skull-base conditions. This book includes complimentary access to a digital copy on https://medone.thieme.com.

This is the first book-length study of why states sometimes ignore, oppose, or undermine elements of the nuclear nonproliferation regime-even as they formally support it. Anchored by the Treaty on the Non-Proliferation of Nuclear Weapons, the nuclear nonproliferation regime is the constellation of agreements, initiatives, and norms that work in concert to regulate nuclear material and technology. The essays gathered here show that attitudes on nonproliferation depend on a ""complex, contingent decision calculus,"" as states continually gauge how their actions within the regime will affect trade, regional standing, and other interests vital to any nation. The first four essays take theoretical approaches to such topics as a framework for understanding challenges to collective action; clandestine proliferation under the Bush and Obama administrations and its impact on regime legitimacy; threat construction as a lens through which to view resistance to nonproliferation measures; and the debate over the relationship between nuclear disarmament and nonproliferation. Essays comprising the second part of the book use regional and state-specific case studies to look at how U.S. security guarantees affect the willingness of states to support the regime; question the perceived spoiler role of a ""vocal minority"" within the Non-Aligned Movement; challenge notions that Russia is using the regime to build a coalition hostile to the United States; contrast nonproliferation strategies among Latin American countries; and explain the lag in adoption of an Additional Protocol by some Middle East and North African countries. Getting countries to cooperate on nonproliferation efforts is an ongoing challenge. These essays show that success must be measured not only by how many states join the effort but also by how they participate once they join.

Aquaculture is the cultivation of aquatic organisms. Unlike fishing, aquaculture, also known as aquafarming, implies the cultivation of aquatic populations under controlled conditions. Mariculture refers to aquaculture practiced in marine environments. Particular kinds of aquaculture include algaculture (the production of kelp/seaweed and other algae); fish farming; shrimp farming, shellfish farming, and the growing of cultured pearls. This book presents the latest research in the field.

Traditional economic and financial theory is being challenged because normative, prescriptive models derived from it are not predicting the behavior of successful producers, investors, or consumers as well as anticipated. Economists and psychologists are documenting anomalies at the individual level, in financial markets, and in natural economic settings. This opens the larger question of the importance of psychological, sociological, and other phenomena for financial and economic behavior. It even raises the issue of what economic rationality really is. This book surveys and examines the increasing evidence of economic anomalies. It argues for an eventual, comprehensive behavioral framework for economics and finance, but in the interim, indicates how the tendency to use "rules of thumb" might be taken into account to improve predictions about decision making. The book is aimed at those, including business executives and students, with intermediate-level preparation in economics or finance. Part I, however, is accessible to those with only an introductory course. Part II should prove useful to professionals in economics and finance who seek a solid introduction to this area. The presentation speculates about possible applications of a behavioral analysis to past and present public policy issues. It closes with guidelines for decision making that suggest how, in the absence of a comprehensive behavioral theory of economics and finance, to improve prediction about decision making by taking into account the heuristics, or rules of thumb, used by decision makers and the biases that those heuristics involve.

A comprehensive guide on current clinical management options for pituitary tumors -- including state-of-the-art endoscopic techniques Thieme congratulates Theodore H. Schwartz on being chosen by New York magazine for its prestigious 'Best Doctors 2015' list. Offering the unique dual perspective of neurosurgeons and otolaryngologists, Endoscopic Pituitary Surgery: Endocrine, Neuro-Ophthalmologic and Surgical Management describes both cutting-edge endoscopic techniques and tried-and-true decision-making methodologies that lead to the most successful outcomes. From choosing the right surgical or non-surgical approach for individual patients, to managing complex endocrine and neuro-ophthalmologic issues, this is the first major reference in the field in nearly a decade, making it the go-to guide for all interdisciplinary specialists who treat pituitary tumors. Special Features: Step-by-step descriptions of the newest endoscopic pituitary and skull base procedures, ensuring that specialists have full mastery of techniques for different tumor types in this surgically challenging area The clinical wisdom and perspectives of the masters of pituitary surgery, who share insights on patient selection, endoscopic versus open procedures, medical management, and much more Operative pearls from both neurosurgeons and otolaryngologists Compelling discussions of the pros and cons of various procedures (e.g., the utility of intraoperative MRI in pituitary surgery cases) Inclusion of detail-revealing 3D endoscopic images (complete with 3D glasses) Rationale for a collaborative neurosurgery--otolaryngology team approach to developing and implementing the most innovative endoscopic and skull base techniques Enhanced by hundreds of images, decision-making algorithms, and clinical pearls from experts on each tumor type, Endoscopic Pituitary Surgery is a comprehensive guide representing the current palette of available treatment options. It is indispensable for residents in training as well as for practicing neurosurgeons and otolaryngologists who are making the transition to the newest minimally invasive endoscopic procedures in the treatment of pituitary lesions.