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It is critical for the food industry to maintain a current
understanding of the factors affecting food choice, acceptance and
consumption since these influence all aspects of its activities.
This subject has matured in recent years and, for the first time,
this book brings together a coherent body of knowledge which draws
on the experiences in industrial and academic settings of an
international team of authors. Written for food technologists and
marketeers, the book is also an essential reference for all those
concerned with the economic, social, and psychological aspects of
the subject.
It is critical for the food industry to maintain a current
understanding of the factors affecting food choice, acceptance and
consumption since these influence all aspects of its activities.
This subject has matured in recent years and, for the first time,
this book brings together a coherent body of knowledge which draws
on the experiences in industrial and academic settings of an
international team of authors. Written for food technologists and
marketeers, the book is also an essential reference for all those
concerned with the economic, social, and psychological aspects of
the subject.
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