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Social Media and Strategic Communications provides comprehensive
and original scholarly research that exhibits the strategic
implementation of social media in both advertising and public
relations. Policies, codes of ethics, and recommendations set by
business organizations for best practices are also examined.
Various research methodologies are employed to analyze the
communication strategies applied by advertisers and public
relations practitioners who have embraced social media as an
integral part of their operations in order to develop and maintain
strong and lasting relationships with customers and the public.
Within the past ten years, social media such as Twitter, Facebook,
MySpace, YouTube, Flickr, and others have grown at a tremendous
rate, enlisting an astronomical number of users. Social media have
inevitably become an integral part of the contemporary classroom,
of advertising and public relations industries, of political
campaigning, and of numerous other aspects of our daily existence.
Social Media: Usage and Impact, edited by Hana S. Noor Al-Deen and
John Allen Hendricks, provides a comprehensive and scholarly
analysis of social media. Designed as a reader for upper-level
undergraduate and graduate level courses, this volume explores the
emerging role and impact of social media as they evolve. The
contributors examine the implementation and effect of social media
in various environments, including educational settings, strategic
communication (often considered to be a merging of advertising and
public relations), politics, and legal and ethical issues. All
chapters constitute original research while using varied research
methodologies for analyzing and presenting information about social
media. Social Media: Usage and Impact is a tremendous source for
educators, practitioners (such as those in advertising, PR, and
media industries), and librarians, among others. This collection is
an essential resource for any media technology course. With the
rapid proliferation and adoption of social media, it is a
juggernaut that must be addressed in the higher education
curriculum and research.
Within the past ten years, social media such as Twitter, Facebook,
MySpace, YouTube, Flickr, and others have grown at a tremendous
rate, enlisting an astronomical number of users. Social media have
inevitably become an integral part of the contemporary classroom,
of advertising and public relations industries, of political
campaigning, and of numerous other aspects of our daily existence.
Social Media: Usage and Impact, edited by Hana S. Noor Al-Deen and
John Allen Hendricks, provides a comprehensive and scholarly
analysis of social media. Designed as a reader for upper-level
undergraduate and graduate level courses, this volume explores the
emerging role and impact of social media as they evolve. The
contributors examine the implementation and effect of social media
in various environments, including educational settings, strategic
communication (often considered to be a merging of advertising and
public relations), politics, and legal and ethical issues. All
chapters constitute original research while using varied research
methodologies for analyzing and presenting information about social
media. Social Media: Usage and Impact is a tremendous source for
educators, practitioners (such as those in advertising, PR, and
media industries), and librarians, among others. This collection is
an essential resource for any media technology course. With the
rapid proliferation and adoption of social media, it is a
juggernaut that must be addressed in the higher education
curriculum and research.
Social Media in the Classroom provides a comprehensive resource for
teaching social media in advertising, public relations, and
journalism at the undergraduate and graduate levels. With twelve
chapters by contributors from the United States, the United
Kingdom, and Australia, this volume provides original scholarly
work which encompasses a wide range of methodologies, theories, and
sample assignments for implementing social media. This book is an
excellent resource for preparing students to transform their
personal skills in social media into professional skills for
success in the job market.
Social Media in the Classroom provides a comprehensive resource for
teaching social media in advertising, public relations, and
journalism at the undergraduate and graduate levels. With twelve
chapters by contributors from the United States, the United
Kingdom, and Australia, this volume provides original scholarly
work which encompasses a wide range of methodologies, theories, and
sample assignments for implementing social media. This book is an
excellent resource for preparing students to transform their
personal skills in social media into professional skills for
success in the job market.
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