Social Media - Usage and Impact (Paperback, New)

Within the past ten years, social media such as Twitter, Facebook, MySpace, YouTube, Flickr, and others have grown at a tremendous rate, enlisting an astronomical number of users. Social media have inevitably become an integral part of the contemporary classroom, of advertising and public relations industries, of political campaigning, and of numerous other aspects of our daily existence. Social Media: Usage and Impact, edited by Hana S. Noor Al-Deen and John Allen Hendricks, provides a comprehensive and scholarly analysis of social media. Designed as a reader for upper-level undergraduate and graduate level courses, this volume explores the emerging role and impact of social media as they evolve. The contributors examine the implementation and effect of social media in various environments, including educational settings, strategic communication (often considered to be a merging of advertising and public relations), politics, and legal and ethical issues. All chapters constitute original research while using varied research methodologies for analyzing and presenting information about social media. Social Media: Usage and Impact is a tremendous source for educators, practitioners (such as those in advertising, PR, and media industries), and librarians, among others. This collection is an essential resource for any media technology course. With the rapid proliferation and adoption of social media, it is a juggernaut that must be addressed in the higher education curriculum and research.

General

Imprint:	Lexington Books
Country of origin:	United States
Release date:	November 2012
First published:	November 2012
Authors:	Hana S. Noor Al-Deen • John Allen Hendricks
Dimensions:	223 x 149 x 24mm (L x W x T)
Format:	Paperback
Pages:	307
Edition:	New
ISBN-13:	978-0-7391-8009-9
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Science & Mathematics > Science: general issues > Impact of science & technology on society Books > Computing & IT > Internet > General Books > Computing & IT > Social & legal aspects of computing > General
LSN:	0-7391-8009-6
Barcode:	9780739180099

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