Social Media and Strategic Communications (Hardcover)

Social Media and Strategic Communications provides comprehensive and original scholarly research that exhibits the strategic implementation of social media in both advertising and public relations. Policies, codes of ethics, and recommendations set by business organizations for best practices are also examined. Various research methodologies are employed to analyze the communication strategies applied by advertisers and public relations practitioners who have embraced social media as an integral part of their operations in order to develop and maintain strong and lasting relationships with customers and the public.

General

Imprint:	Palgrave Macmillan
Country of origin:	United Kingdom
Release date:	May 2013
First published:	2013
Editors:	Hana S. Noor Al-Deen • J Hendricks
Dimensions:	216 x 140 x 24mm (L x W x T)
Format:	Hardcover
Pages:	238
ISBN-13:	978-1-137-28704-5
Categories:	Books > Computing & IT > Social & legal aspects of computing > Impact of computing & IT on society Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > Popular culture Books > Business & Economics > Business & management > Sales & marketing > Advertising
LSN:	1-137-28704-7
Barcode:	9781137287045

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