Social Media and Strategic Communications provides comprehensive
and original scholarly research that exhibits the strategic
implementation of social media in both advertising and public
relations. Policies, codes of ethics, and recommendations set by
business organizations for best practices are also examined.
Various research methodologies are employed to analyze the
communication strategies applied by advertisers and public
relations practitioners who have embraced social media as an
integral part of their operations in order to develop and maintain
strong and lasting relationships with customers and the public.
General
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