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"When you want to sell an idea to your organization, there are two
important things to consider: an environmental scan and a
collection of tactics. This guidebook explains how to assess your
environment, point by point. It also provides a collection of
tactics you can use to sell your idea. Assessing your environment
and considering tactics you can use will prepare you for a
successful campaign, and you will be more likely to accomplish your
objective--solving a problem and making an improvement for the
benefit of individuals, groups, and the organization as a
whole."--P. [6].
Influence is an essential component of leadership. Your position in
an organization and the power it gives you aren't always enough to
motivate people to do what you ask. This guidebook will help you
develop your influence skills to gain commitment from people at all
levels: direct reports, peers, and bosses.
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