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Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing (Hardcover): Hatem El-Gohary, David... Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing (Hardcover)
Hatem El-Gohary, David Edwards, Mohamed Slim Ben Mimoun
R8,415 Discovery Miles 84 150 Ships in 10 - 15 working days

The business world today is changing enormously due to many factors that affect every element of the business cycle worldwide. From globalization to recession, in addition to other environmental forces, companies today face numerous challenges that have a great impact on business. Among the factors that are affecting the current way business is conducted are the emergence of marketing tools including the internet, internet of things (IoT), virtual reality, mobile applications, social media, electronic word of mouth (eWoM), artificial intelligence, digital marketing, and more that have a great impact not only on customers but also on companies. It is imperative for businesses to embrace the utilization of these tools in order to expand their customer base and provide unique, successful consumer experiences. The Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing provides comprehensive coverage of current global marketing trends related to the use of technology. The book links the industry with academia by providing useful insights on how to improve businesses' ability to create and customize customer value and loyalty. Covering topics including e-commerce, mobile marketing, website development, and phygital customer experiences, this book is essential for marketers, brand managers, advertisers, IT consultants and specialists, customer relations officers, managers, practitioners, business owners, marketing and business associations, students, researchers, and academicians interested in incorporating the latest technologies and marketing strategies into their businesses and studies.

Global Perspectives on Religious Tourism and Pilgrimage (Hardcover): Hatem El-Gohary, David John Edwards, Riyad Eid Global Perspectives on Religious Tourism and Pilgrimage (Hardcover)
Hatem El-Gohary, David John Edwards, Riyad Eid
R4,838 Discovery Miles 48 380 Ships in 12 - 17 working days

Religious studies and research has gained a lot of interest and considerable attention from researchers, policy makers, and practitioners during the last few years. Though interest has increased, religious tourism is vastly underrepresented in modern research and not much is known on the subject's presence in most countries. Global Perspectives on Religious Tourism and Pilgrimage provides emerging research on religious tourism, the cultural impact of religion, and religiosity's impact on new market products. Highlighting the prevalence of religiosity, readers will learn tourism's impact on the world economy and the growing research in religious tourism, this book is an important resource for academic societies, entrepreneurs, policy makers, researchers, and educators.

Emerging Research on Islamic Marketing and Tourism in the Global Economy (Hardcover): Hatem El-Gohary, Riyad Eid Emerging Research on Islamic Marketing and Tourism in the Global Economy (Hardcover)
Hatem El-Gohary, Riyad Eid
R5,372 Discovery Miles 53 720 Ships in 12 - 17 working days

As the Middle East continues to grow as a predominant force within the international marketplace, research into Islamic practices and culture is necessary to promote business success in the region. Emerging Research on Islamic Marketing and Tourism in the Global Economy offers in-depth perspectives on the influence of Islam on consumer behavior, the travel industry, product development, and the promotion of goods and services. Focusing on current trends and tools, comprehensive interviews, questionnaires, and emerging research, this book is an essential reference source for academicians, entrepreneurs, policymakers, university students, and educators interested in research surrounding the impact of Islam on business.

Transdisciplinary Marketing Concepts and Emergent Methods for Virtual Environments (Hardcover): Hatem El-Gohary Transdisciplinary Marketing Concepts and Emergent Methods for Virtual Environments (Hardcover)
Hatem El-Gohary
R4,889 Discovery Miles 48 890 Ships in 12 - 17 working days

The ever evolving World Wide Web provides more opportunities and challenges than ever before. Understanding marketing concepts and new and emerging methods for this digital landscape is the key to online success.Transdisciplinary Marketing Concepts and Emergent Methods for Virtual Environments provides a broad and comprehensive international coverage of subjects, issues, and current trends relating to all areas of online marketing. Emphasis is highly placed on research articles, case studies, and book reviews that seek to connect theory with application, identifying best practices in online marketing. In this respect, this book links both theoretical and practical approaches of online marketing to make a proactive contribution to the field perfect for researchers, practitioners, entrepreneurs, policymakers, and educators.

E-Marketing in Developed and Developing Countries - Emerging Practices (Hardcover, New): Hatem El-Gohary, Riyad Eid E-Marketing in Developed and Developing Countries - Emerging Practices (Hardcover, New)
Hatem El-Gohary, Riyad Eid
R4,887 Discovery Miles 48 870 Ships in 12 - 17 working days

While e-marketing has emerged as an aid in allowing businesses to reach a broader audience, evolutions in computer science and technology have made its comprehension a bit more complex. E-Marketing in Developed and Developing Countries: Emerging Practice s aims to create a deeper understanding of the policies and practices that are involved in a successful e-marketing environment. This publication highlights the strategies and applications currently being used in both developed and developing countries; proving to be beneficial for entrepreneurs, policy makers, researchers, and students wishing to expand their comprehensive knowledge in this field.

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