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The business world today is changing enormously due to many factors
that affect every element of the business cycle worldwide. From
globalization to recession, in addition to other environmental
forces, companies today face numerous challenges that have a great
impact on business. Among the factors that are affecting the
current way business is conducted are the emergence of marketing
tools including the internet, internet of things (IoT), virtual
reality, mobile applications, social media, electronic word of
mouth (eWoM), artificial intelligence, digital marketing, and more
that have a great impact not only on customers but also on
companies. It is imperative for businesses to embrace the
utilization of these tools in order to expand their customer base
and provide unique, successful consumer experiences. The Handbook
of Research on IoT, Digital Transformation, and the Future of
Global Marketing provides comprehensive coverage of current global
marketing trends related to the use of technology. The book links
the industry with academia by providing useful insights on how to
improve businesses' ability to create and customize customer value
and loyalty. Covering topics including e-commerce, mobile
marketing, website development, and phygital customer experiences,
this book is essential for marketers, brand managers, advertisers,
IT consultants and specialists, customer relations officers,
managers, practitioners, business owners, marketing and business
associations, students, researchers, and academicians interested in
incorporating the latest technologies and marketing strategies into
their businesses and studies.
Religious studies and research has gained a lot of interest and
considerable attention from researchers, policy makers, and
practitioners during the last few years. Though interest has
increased, religious tourism is vastly underrepresented in modern
research and not much is known on the subject's presence in most
countries. Global Perspectives on Religious Tourism and Pilgrimage
provides emerging research on religious tourism, the cultural
impact of religion, and religiosity's impact on new market
products. Highlighting the prevalence of religiosity, readers will
learn tourism's impact on the world economy and the growing
research in religious tourism, this book is an important resource
for academic societies, entrepreneurs, policy makers, researchers,
and educators.
As the Middle East continues to grow as a predominant force within
the international marketplace, research into Islamic practices and
culture is necessary to promote business success in the region.
Emerging Research on Islamic Marketing and Tourism in the Global
Economy offers in-depth perspectives on the influence of Islam on
consumer behavior, the travel industry, product development, and
the promotion of goods and services. Focusing on current trends and
tools, comprehensive interviews, questionnaires, and emerging
research, this book is an essential reference source for
academicians, entrepreneurs, policymakers, university students, and
educators interested in research surrounding the impact of Islam on
business.
The ever evolving World Wide Web provides more opportunities and
challenges than ever before. Understanding marketing concepts and
new and emerging methods for this digital landscape is the key to
online success.Transdisciplinary Marketing Concepts and Emergent
Methods for Virtual Environments provides a broad and comprehensive
international coverage of subjects, issues, and current trends
relating to all areas of online marketing. Emphasis is highly
placed on research articles, case studies, and book reviews that
seek to connect theory with application, identifying best practices
in online marketing. In this respect, this book links both
theoretical and practical approaches of online marketing to make a
proactive contribution to the field perfect for researchers,
practitioners, entrepreneurs, policymakers, and educators.
While e-marketing has emerged as an aid in allowing businesses to
reach a broader audience, evolutions in computer science and
technology have made its comprehension a bit more complex.
E-Marketing in Developed and Developing Countries: Emerging
Practice s aims to create a deeper understanding of the policies
and practices that are involved in a successful e-marketing
environment. This publication highlights the strategies and
applications currently being used in both developed and developing
countries; proving to be beneficial for entrepreneurs, policy
makers, researchers, and students wishing to expand their
comprehensive knowledge in this field.
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