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Books > Business & Economics > Business & management > Sales & marketing
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Emerging Research on Islamic Marketing and Tourism in the Global Economy (Hardcover)
Loot Price: R5,845
Discovery Miles 58 450
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Emerging Research on Islamic Marketing and Tourism in the Global Economy (Hardcover)
Series: Research Essentials Collection
Expected to ship within 10 - 15 working days
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As the Middle East continues to grow as a predominant force within
the international marketplace, research into Islamic practices and
culture is necessary to promote business success in the region.
Emerging Research on Islamic Marketing and Tourism in the Global
Economy offers in-depth perspectives on the influence of Islam on
consumer behavior, the travel industry, product development, and
the promotion of goods and services. Focusing on current trends and
tools, comprehensive interviews, questionnaires, and emerging
research, this book is an essential reference source for
academicians, entrepreneurs, policymakers, university students, and
educators interested in research surrounding the impact of Islam on
business.
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