Emerging Research on Islamic Marketing and Tourism in the Global Economy (Hardcover)

As the Middle East continues to grow as a predominant force within the international marketplace, research into Islamic practices and culture is necessary to promote business success in the region. Emerging Research on Islamic Marketing and Tourism in the Global Economy offers in-depth perspectives on the influence of Islam on consumer behavior, the travel industry, product development, and the promotion of goods and services. Focusing on current trends and tools, comprehensive interviews, questionnaires, and emerging research, this book is an essential reference source for academicians, entrepreneurs, policymakers, university students, and educators interested in research surrounding the impact of Islam on business.

General

Imprint:	Idea Group,U.S.
Country of origin:	United States
Series:	Research Essentials Collection
Release date:	September 2014
Authors:	Hatem El-Gohary • Riyad Eid
Dimensions:	229 x 152 x 23mm (L x W x T)
Format:	Hardcover
Pages:	358
ISBN-13:	978-1-4666-6272-8
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	1-4666-6272-7
Barcode:	9781466662728

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!