SWAG. Whether you know it as "Stuff We All Get," "Souvenirs, Wearables, And Gifts" or promotional products, it's any item imprinted with a logo or message, usually to advertise a business, event, association, team, person or cause. Swag is generally easy to buy. And, it's easy to make mistakes which can be costly in dollars, image and branding. This book shows marketers how to buy it right using the Promo With Purpose concept.

In "Looking" Questions, author, business speaker and marketing expert Heidi Thorne shares questions that she used to gain greater insight and help reinvent her business. This book contains 31 thought provoking questions for a whole month of self discovery exercises for personal success. Heidi has over 25 years experience in sales, marketing and advertising and specializes in working with small to medium sized businesses and associations. Learn more about her at HeidiThorne.com.

Written for small business owners, entrepreneurs and consultants, particularly those who serve business-to-business (B2B) markets, this book helps them discover their unique competitive advantage in the marketplace. Topics include: * Why You Have No Competition * Why Everything (and Nothing) is Your Competition * The Follow-Up Fallacy * Methods of Sales Forecasting and Pricing Strategies * The Monopoly Myth * Why Surveys Lie * How to Plan for Sales Slumps.

Printing QR codes on 3D promotional products is one of the most demanding print jobs you can imagine. It needs to do more than look good. It needs to work Curves, colors, contrast and surfaces can affect the way a QR code prints. But how do you know what will work and what won't? In this book on how to print QR codes, we'll discuss the entire process of printing these checkboard looking barcodes including: * How to Create QR Codes for Printing * 4 Dos and Don'ts for QR Code Artwork * 4 Ways to Measure Effectiveness with QR Tracking * Success Tips for Color, Contrast and Curves * 12 Promotional Products that Should Never be Used with QR Codes * The QR Code Printing Checklist NFC Tags versus QR Codes: Which is Better? * How to Print QR Codes on T Shirts

Green marketing is sometimes out of the reach of most small business' budgets. This book offers ideas and advice for choosing eco friendly promotional products. Eco friendly terms and concepts are also explained.

The T Shirt Printing and Promotional Clothing Buyers Guide explains the imprinting processes for custom T shirts and promotional apparel. It offers tips which help buyers save money and get orders on time. Additional information on Made in the USA, union and eco friendly items is also included.