This book takes an in-depth approach on branding. It delves into such areas as understanding the personal brand, steps to creating one, as well as taking your brand to market. In this new world, everything and everyone is a brand. People in business and careers recognize they have to work on their brand but seldom know how to achieve it. Just becoming known is not enough. Gathering social media followers is not enough. Standing for something is everything. In this book, branding expert Henry Wong shares his process used for product and people brands to compete in the market and workplace. Most people typically can't afford the fees of branding firms. This book will provide access and insights into Wong's experience. It's ideal for entrepreneurs and professions in any industry looking to manage their business career. This book is more than just the theory behind personal brands. Taking an in-depth approach, it delves into such areas as understanding the personal brand, steps to creating one, as well as taking your brand to market. Part step-by-step guide, part story-sharing Telling Your Story inspires readers and helps them bring their own brands to life.

Threads are essential to Java programming, but learning to use them effectively is a nontrivial task. This new edition of the classic "Java Threads" shows you how to take full advantage of Java's threading facilities and brings you up-to-date with the watershed changes in Java 2 Standard Edition version 5.0 (J2SE 5.0). It provides a thorough, step-by-step approach to threads programming.

Java's threading system is simple relative to other threading systems. In earlier versions of Java, this simplicity came with tradeoffs: some of the advanced features in other threading systems were not available in Java. J2SE 5.0 changes all that: it provides a large number of new thread-related classes that make the task of writing multithreaded programs that much easier.

You'll learn where to use threads to increase efficiency, how to use them effectively, and how to avoid common mistakes. This book discusses problems like deadlock, race conditions, and starvation in detail, helping you to write code without hidden bugs.

"Java Threads," Third Edition, has been thoroughly expanded and revised. It incorporates the concurrency utilities from java.util.concurrent throughout. New chapters cover thread performance, using threads with Swing, threads and Collection classes, thread pools, and threads and I/O (traditional, new, and interrupted). Developers who cannot yet deploy J2SE 5.0 can use thread utilities provided in the Appendix to achieve similar functionality with earlier versions of Java.

Topics include:

Lock starvation and deadlock detection

Atomic classes and minimal synchronization (J2SE 5.0)

Interaction of Java threads with Swing, I/O, and Collection classes

Programmatically controlled locks and condition variables (J2SE 5.0)

Thread performance and security

Thread pools (J2SE 5.0)

Thread groups

Platform-specific thread scheduling

Task schedulers (J2SE 5.0)

Parallelizing loops for multiprocessor machines

In short, this new edition of "Java Threads" covers everything you need to know about threads, from the simplest animation program to the most complex applications. If you plan to do any serious work in Java, you will find this book invaluable.

Scott Oaks is a senior software engineer for the Java Performance Engineering group at Sun Microsystems and the author of four books in the O'Reilly Java series.

Formerly a senior systems engineer at Sun Microsystems, Henry Wong is an independent consultant working on various Java related projects.