Understanding what the consumer wants and will accept are two of the most significant hurdles faced by anyone in new product development. Whether the concern is the proper mouth-feel of a potato chip, the sense of freshness" evoked by a chewing gum, or the weight and texture of a cosmetic, if the consumer doesn't find the product acceptable, it won't sell. Sensory evaluation testing is the process that establishes the consumer acceptability of a product. It can help identify issues before general production is begun and potentially bring to light issues that hadn't previously been considered a factor in the success of the project.
Emphasizes the importance of a

Sensory Evaluation Practices, Fifth Edition, presents the latest developments and methods of sensory evaluation, including those on the front end of innovation, consumer acceptance/preference, multivariate statistical analysis, discrimination testing, descriptive analysis, sensory claims substantiation for advertising, and information management. Additionally, related social psychological methods, such as laddering, design thinking, emotional profiling, and applications of qualitative and consumer co-creation and immersive techniques are explored. This book will be an ideal reference for sensory professionals, technical managers, product specialists and research directors in the food, beverage, cosmetics, and other consumer products industries of all sizes.

This is a new release of the original 1924 edition.

This scarce antiquarian book is a selection from Kessinger Publishing's Legacy Reprint Series. Due to its age, it may contain imperfections such as marks, notations, marginalia and flawed pages. Because we believe this work is culturally important, we have made it available as part of our commitment to protecting, preserving, and promoting the world's literature. Kessinger Publishing is the place to find hundreds of thousands of rare and hard-to-find books with something of interest for everyone!

THIS 20 PAGE ARTICLE WAS EXTRACTED FROM THE BOOK: Stones of Stonehenge, by E. Herbert Stone. To purchase the entire book, please order ISBN 0766136132.

1924. A full description of the structure and of its outworks. Illustrated by numerous photographs, diagrams, and plans drawn to scale. Although numerous books have been written in recent times regarding Stonehenge, its history and mystical properties, this book is one of the most phenomenally orchestrated and illustrated ever seen. Chapters within include discussion relative to: general design and dimensions; the age of Stonehenge; origin and nature of the stones; quarrying and transport; dressing the stones; mode of erection; outworks of Stonehenge. An appendix contains five stories relating directly to Stonehenge.

1924. A full description of the structure and of its outworks. Illustrated by numerous photographs, diagrams, and plans drawn to scale. Although numerous books have been written in recent times regarding Stonehenge, its history and mystical properties, this book is one of the most phenomenally orchestrated and illustrated ever seen. Chapters within include discussion relative to: general design and dimensions; the age of Stonehenge; origin and nature of the stones; quarrying and transport; dressing the stones; mode of erection; outworks of Stonehenge. An appendix contains five stories relating directly to Stonehenge.

1924. A full description of the structure and of its outworks. Illustrated by numerous photographs, diagrams, and plans drawn to scale. Although numerous books have been written in recent times regarding Stonehenge, its history and mystical properties, this book is one of the most phenomenally orchestrated and illustrated ever seen. Chapters within include discussion relative to: general design and dimensions; the age of Stonehenge; origin and nature of the stones; quarrying and transport; dressing the stones; mode of erection; outworks of Stonehenge. An appendix contains five stories relating directly to Stonehenge.

A full description of the structure and of its outworks. Illustrated by numerous photographs, diagrams, and plans drawn to scale. Although numerous books have been written in recent times regarding Stonehenge, its history and mystical properties, this book is one of the most phenomenally orchestrated and illustrated ever seen. Chapters within include discussion relative to: general design and dimensions; the age of Stonehenge; origin and nature of the stones; quarrying and transport; dressing the stones; mode of erection; outworks of Stonehenge. An appendix contains five stories relating directly to Stonehenge.