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Sensory Evaluation Practices (Paperback, 5th edition)
Loot Price: R2,588
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Sensory Evaluation Practices (Paperback, 5th edition)
Expected to ship within 12 - 17 working days
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Sensory Evaluation Practices, Fifth Edition, presents the latest
developments and methods of sensory evaluation, including those on
the front end of innovation, consumer acceptance/preference,
multivariate statistical analysis, discrimination testing,
descriptive analysis, sensory claims substantiation for
advertising, and information management. Additionally, related
social psychological methods, such as laddering, design thinking,
emotional profiling, and applications of qualitative and consumer
co-creation and immersive techniques are explored. This book will
be an ideal reference for sensory professionals, technical
managers, product specialists and research directors in the food,
beverage, cosmetics, and other consumer products industries of all
sizes.
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