Case Studies on Food Experiences in Marketing, Retail, and Events (Paperback)

Case Studies on Food Experiences in Marketing, Retail, and Events explores approaches for creating ideal food shopping and consumption experiences, and the challenges food customers face today. With a basis in literature review and theoretical background, the book illustrates specific case studies on food shopping experiences, food consumption experience in restaurants, and food experience and events, as well as insights on the methodological tools adopted throughout. Topics include food and food service design, the creation of customer loyalty through experiences, communication strategies like food promotion and event management, and defining product positioning in a competitive environment. This book is an excellent resource for industry professionals in the food and beverage sectors, including those who work in marketing, communication, hospitality, and management, as well as students studying business management, tourism management, event management, applied marketing, and consumer behavior.

General

Imprint:	Woodhead Publishing Ltd
Country of origin:	United States
Series:	Woodhead Publishing Series in Consumer Science and Strategic Marketing
Release date:	August 2020
First published:	2020
Editors:	Susanne Doppler • Adrienne Steffen
Dimensions:	229 x 152mm (L x W)
Format:	Paperback
Pages:	236
ISBN-13:	978-0-12-817792-1
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Books > Professional & Technical > Industrial chemistry & manufacturing technologies > Industrial chemistry > Food & beverage technology > General Promotions
LSN:	0-12-817792-6
Barcode:	9780128177921

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