Understanding what the consumer wants and will accept are two of
the most significant hurdles faced by anyone in new product
development. Whether the concern is the proper mouth-feel of a
potato chip, the sense of freshness" evoked by a chewing gum, or
the weight and texture of a cosmetic, if the consumer doesn't find
the product acceptable, it won't sell. Sensory evaluation testing
is the process that establishes the consumer acceptability of a
product. It can help identify issues before general production is
begun and potentially bring to light issues that hadn't previously
been considered a factor in the success of the project.
Emphasizes the importance of a
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