The aim of politicians is to attract new investment to their city or region in order to develop infrastructure such as telecommunications, transportation, housing or even sport and entertainment facilities. Sporting events are also intended to achieve intangible ends such as a better image, more know-how, stronger networks, emotional commitment and additional cultural benefits and enhanced identity. All these so called 'event structures' can improve sites in a city/region by strengthening certain location factors. They may improve general living conditions in the longer term and also boost the income of citizens by attracting new businesses, tourists, conventions or new events. Finally they may foster economic growth at the city, regional or national level. This collection is of particular interest for anyone who intends to enter a bidding process for a major sporting event. It offers the host of an event a good introduction to the potential ways to generate economic benefits and will enhance understanding of the economics behind major sporting events. This book was previously published as a special issue of European Sport Management Quarterly

The Olympic Games is a unique event centering global interest on its host city. The financing of the Games has changed dramatically since Munich (1972) and economic interests and effects are increasingly paramount. It is therefore an anomaly that accurate economic analysis and comparison is not readily available. This is the most detailed study on the economic implications of recent and future Olympic Games over four decades. Holger Preuss analyses the most important issues surrounding the hosting of the Olympics, and its wider economic effects, including: * financial gigantism of the Olympic Games * commercialisation and its control * problems associated with achieving the Olympic requirements and standards * the economic legacy of Olympic Games * the feasibility of developing countries staging future Olympic Games * detailed post Olympic analysis of financial figures * conclusions on the economic related achievements of respective Organising Committees. Academics and researchers of sports economics, international economics, international business and competition will all find this fascinating book of great value. The rigorous and authoritative analysis ensures valuable information will be available for future bid cities, and in a wider context, any city planning to bid for a major sporting event. It will also appeal to those interested in the broader context of the Olympic Games and concerned by their commercialisation and gigantism.

The Olympic Games is a unique event centering global interest on its host city. The financing of the Games has changed dramatically since Munich (1972) and economic interests and effects are increasingly paramount. It is therefore an anomaly that accurate economic analysis and comparison is not readily available. This is the most detailed study on the economic implications of recent and future Olympic Games over four decades. Holger Preuss analyses the most important issues surrounding the hosting of the Olympics, and its wider economic effects, including: * financial gigantism of the Olympic Games * commercialisation and its control * problems associated with achieving the Olympic requirements and standards * the economic legacy of Olympic Games * the feasibility of developing countries staging future Olympic Games * detailed post Olympic analysis of financial figures * conclusions on the economic related achievements of respective Organising Committees. Academics and researchers of sports economics, international economics, international business and competition will all find this fascinating book of great value. The rigorous and authoritative analysis ensures valuable information will be available for future bid cities, and in a wider context, any city planning to bid for a major sporting event. It will also appeal to those interested in the broader context of the Olympic Games and concerned by their commercialisation and gigantism.

The aim of politicians is to attract new investment to their city or region in order to develop infrastructure such as telecommunications, transportation, housing or even sport and entertainment facilities. Sporting events are also intended to achieve intangible ends such as a better image, more know-how, stronger networks, emotional commitment and additional cultural benefits and enhanced identity. All these so called 'event structures' can improve sites in a city/region by strengthening certain location factors. They may improve general living conditions in the longer term and also boost the income of citizens by attracting new businesses, tourists, conventions or new events. Finally they may foster economic growth at the city, regional or national level. This collection is of particular interest for anyone who intends to enter a bidding process for a major sporting event. It offers the host of an event a good introduction to the potential ways to generate economic benefits and will enhance understanding of the economics behind major sporting events. This book was previously published as a special issue of European Sport Management Quarterly

The idea of "Internationalism" has manifested itself not only in the intercultural dialogue within the Olympic Movement, but also at the Olympic Games as the sportive, cultural, and media peak of the four-year-circle. The authors analyze and discuss Internationalism from different professional perspectives, against different cultural backgrounds, as well as in relation to diverse reference groups to widen the understanding of Internationalism as a social interaction in the Olympic Movement. They also aim at establishing the intersections and equal normative principles of "Internationalism" within the different cultural and institutional fields. These common grounds may be useful for the practical implementation and realization of "Internationalism" through Olympic sports and at Olympic Youth Camps.

Sport ist kein gewohnliches Wirtschaftsgut. Die Traditionen der Sportbranche mussen ebenso berucksichtigt werden, wie die vielfaltigen Differenzierungen in den uber sechzig Sportarten auf verschiedenen Leistungsniveaus und die Zielvorstellungen der aktiv und passiv dem Sport Verbundenen. Wer aber nur seine Sportart kennt, ohne die wirtschaftlichen Zusammenhange zu berucksichtigen, begeht zwangslaufig Fehler. Hier setzt dieses Buch ein, das den Charakter eines einfuhrenden Lehrbuches hat. Die Autoren, behandeln insbesondere die Schnittstellen zwischen den Sport- und den Wirtschaftswissenschaften, die bei den meisten sport- oder wirtschaftswissenschaftlichen Darstellungen der Sportindustrie vernachlassigt werden. Es wendet sich an Studierende, die Verantwortung in der Sportindustrie ubernehmen wollen, und an diejenigen, die sich im Sportmanagement weiterbilden wollen. Aus dem Inhalt: Grundlagen des Sport-Marketing. Sportrechtevermarktung - Grundlagen und Rolle der Agenturen. Sportmedien. Mitarbeitermanagement im Sport. Rechtsfragen im Sportmanagement. Kosten-Nutzen-Analysen sportlicher Grossveranstaltungen. Regionale Wertschopfung von Sport(gross)veranstaltungen. Erlebniswelt Arena. Sponsoring und Eventmarketing. Management der Dienstleistungsqualitat im Sportsponsoring. Management in Profiligen Situation und Perspektiven in Deutschland. Merchandising. Sport und Tourismus. Der organisierte Sport und seine Rolle als Gesundheitsanbieter. Kommerzielle Sportanbieter. Trendsportarten."

In this open access book the cost and revenue overruns of Olympic Games from Sydney 2000 to PyeongChang 2018 from eight years before the Games to Games-time are investigated to provide a base for future host cities. The authors evaluated the development of expenditure and revenues of the organizing committees to operate the event, and the investment of taxpayers' money for Olympic venues (non-OCOG budget). The study is based on data collected worldwide and is currently the most advanced study on cost and revenue changes of Olympic Games.

Erstes deutschsprachiges Kompendium zum Status quo Marken und Sport . Renommierte Autoren beleuchten den Themenkomplex umfassend und werfen einen Blick auf Markenstrategien, Instrumente der Markenfuhrung und des Markencontrollings sowie markenrechtliche Aspekte. In erster Linie wird das Markenmanagement von Sportorganisationen und weiteren Akteuren im Sport betrachtet. Daruber hinaus wird das Markenmanagement mit Sport thematisiert, also die Nutzung der Strahlkraft des Sports durch Markeninhaber aus anderen Bereichen zu Kommunikationszwecken.
Der Leser erhalt einen sowohl wissenschaftlich fundierten als auch praktisch orientierten Uberblick uber die Facetten dieses sich dynamisch entwickelnden Gebietes. Zahlreiche Fallstudien veranschaulichen die Anwendung der gewonnenen Erkenntnisse.

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Zur Ermittlung der Bedeutung des Sports als Wirtschaftsbranche war es notwendig, den Konsum der privaten Haushalte fur die aktive Ausubung des Sports aber auch die Ausgaben fur das Sportinteresse ohne den Sport selber zu betreiben zu ermitteln. Mit einer reprasentativen Befragung von uber 18.000 Personen ermitteln die Autoren ein Gesamtkonsum zwischen 111 und 138 Mrd. Euro fur das Jahr. Die in zwei Modellen berechneten Gesamtausgaben beinhalten auch Sportreisen und die Fahrten zum und vom Sport.

Holger Preuss untersucht, inwiefern sich die Kosten durch wirtschaftlichen Nutzen in Form von Einkommen, Arbeitsplatzen und Steuereinnahmen aufrechnen und gibt einen umfassenden Uberblick uber die komplexen wirtschaftlichen Wirkungen der Winterspiele und Paralympics fur Deutschland."

Auf der Grundlage einer Erhebung mit uber 8.000 Besuchern der UEFA EURO 2008TM berechnen die Autoren den fiskalischen Impakt, touristische Wirkungen, die Zufriedenheit mit der EURO und das Image von Osterreich."

Mithilfe einer umfangreichen Grosserhebung leiten die Autoren erstmals eine Reihe von bedeutsamen Handlungshinweisen fur den strategischen Einsatz und die konzeptionelle Implementierung von Grossveranstaltungen ab."