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The aim of politicians is to attract new investment to their city
or region in order to develop infrastructure such as
telecommunications, transportation, housing or even sport and
entertainment facilities. Sporting events are also intended to
achieve intangible ends such as a better image, more know-how,
stronger networks, emotional commitment and additional cultural
benefits and enhanced identity. All these so called 'event
structures' can improve sites in a city/region by strengthening
certain location factors. They may improve general living
conditions in the longer term and also boost the income of citizens
by attracting new businesses, tourists, conventions or new events.
Finally they may foster economic growth at the city, regional or
national level. This collection is of particular interest for
anyone who intends to enter a bidding process for a major sporting
event. It offers the host of an event a good introduction to the
potential ways to generate economic benefits and will enhance
understanding of the economics behind major sporting events. This
book was previously published as a special issue of European Sport
Management Quarterly
The Olympic Games is a unique event centering global interest on
its host city. The financing of the Games has changed dramatically
since Munich (1972) and economic interests and effects are
increasingly paramount. It is therefore an anomaly that accurate
economic analysis and comparison is not readily available. This is
the most detailed study on the economic implications of recent and
future Olympic Games over four decades. Holger Preuss analyses the
most important issues surrounding the hosting of the Olympics, and
its wider economic effects, including: * financial gigantism of the
Olympic Games * commercialisation and its control * problems
associated with achieving the Olympic requirements and standards *
the economic legacy of Olympic Games * the feasibility of
developing countries staging future Olympic Games * detailed post
Olympic analysis of financial figures * conclusions on the economic
related achievements of respective Organising Committees. Academics
and researchers of sports economics, international economics,
international business and competition will all find this
fascinating book of great value. The rigorous and authoritative
analysis ensures valuable information will be available for future
bid cities, and in a wider context, any city planning to bid for a
major sporting event. It will also appeal to those interested in
the broader context of the Olympic Games and concerned by their
commercialisation and gigantism.
The Olympic Games is a unique event centering global interest on
its host city. The financing of the Games has changed dramatically
since Munich (1972) and economic interests and effects are
increasingly paramount. It is therefore an anomaly that accurate
economic analysis and comparison is not readily available. This is
the most detailed study on the economic implications of recent and
future Olympic Games over four decades. Holger Preuss analyses the
most important issues surrounding the hosting of the Olympics, and
its wider economic effects, including: * financial gigantism of the
Olympic Games * commercialisation and its control * problems
associated with achieving the Olympic requirements and standards *
the economic legacy of Olympic Games * the feasibility of
developing countries staging future Olympic Games * detailed post
Olympic analysis of financial figures * conclusions on the economic
related achievements of respective Organising Committees. Academics
and researchers of sports economics, international economics,
international business and competition will all find this
fascinating book of great value. The rigorous and authoritative
analysis ensures valuable information will be available for future
bid cities, and in a wider context, any city planning to bid for a
major sporting event. It will also appeal to those interested in
the broader context of the Olympic Games and concerned by their
commercialisation and gigantism.
The aim of politicians is to attract new investment to their city
or region in order to develop infrastructure such as
telecommunications, transportation, housing or even sport and
entertainment facilities. Sporting events are also intended to
achieve intangible ends such as a better image, more know-how,
stronger networks, emotional commitment and additional cultural
benefits and enhanced identity. All these so called 'event
structures' can improve sites in a city/region by strengthening
certain location factors. They may improve general living
conditions in the longer term and also boost the income of citizens
by attracting new businesses, tourists, conventions or new events.
Finally they may foster economic growth at the city, regional or
national level. This collection is of particular interest for
anyone who intends to enter a bidding process for a major sporting
event. It offers the host of an event a good introduction to the
potential ways to generate economic benefits and will enhance
understanding of the economics behind major sporting events. This
book was previously published as a special issue of European Sport
Management Quarterly
The idea of "Internationalism" has manifested itself not only in
the intercultural dialogue within the Olympic Movement, but also at
the Olympic Games as the sportive, cultural, and media peak of the
four-year-circle. The authors analyze and discuss Internationalism
from different professional perspectives, against different
cultural backgrounds, as well as in relation to diverse reference
groups to widen the understanding of Internationalism as a social
interaction in the Olympic Movement. They also aim at establishing
the intersections and equal normative principles of
"Internationalism" within the different cultural and institutional
fields. These common grounds may be useful for the practical
implementation and realization of "Internationalism" through
Olympic sports and at Olympic Youth Camps.
Sport ist kein gewohnliches Wirtschaftsgut. Die Traditionen der
Sportbranche mussen ebenso berucksichtigt werden, wie die
vielfaltigen Differenzierungen in den uber sechzig Sportarten auf
verschiedenen Leistungsniveaus und die Zielvorstellungen der aktiv
und passiv dem Sport Verbundenen. Wer aber nur seine Sportart
kennt, ohne die wirtschaftlichen Zusammenhange zu berucksichtigen,
begeht zwangslaufig Fehler. Hier setzt dieses Buch ein, das den
Charakter eines einfuhrenden Lehrbuches hat. Die Autoren, behandeln
insbesondere die Schnittstellen zwischen den Sport- und den
Wirtschaftswissenschaften, die bei den meisten sport- oder
wirtschaftswissenschaftlichen Darstellungen der Sportindustrie
vernachlassigt werden. Es wendet sich an Studierende, die
Verantwortung in der Sportindustrie ubernehmen wollen, und an
diejenigen, die sich im Sportmanagement weiterbilden wollen. Aus
dem Inhalt: Grundlagen des Sport-Marketing. Sportrechtevermarktung
- Grundlagen und Rolle der Agenturen. Sportmedien.
Mitarbeitermanagement im Sport. Rechtsfragen im Sportmanagement.
Kosten-Nutzen-Analysen sportlicher Grossveranstaltungen. Regionale
Wertschopfung von Sport(gross)veranstaltungen. Erlebniswelt Arena.
Sponsoring und Eventmarketing. Management der
Dienstleistungsqualitat im Sportsponsoring. Management in
Profiligen Situation und Perspektiven in Deutschland.
Merchandising. Sport und Tourismus. Der organisierte Sport und
seine Rolle als Gesundheitsanbieter. Kommerzielle Sportanbieter.
Trendsportarten."
In this open access book the cost and revenue overruns of Olympic
Games from Sydney 2000 to PyeongChang 2018 from eight years before
the Games to Games-time are investigated to provide a base for
future host cities. The authors evaluated the development of
expenditure and revenues of the organizing committees to operate
the event, and the investment of taxpayers' money for Olympic
venues (non-OCOG budget). The study is based on data collected
worldwide and is currently the most advanced study on cost and
revenue changes of Olympic Games.
Erstes deutschsprachiges Kompendium zum Status quo Marken und
Sport . Renommierte Autoren beleuchten den Themenkomplex umfassend
und werfen einen Blick auf Markenstrategien, Instrumente der
Markenfuhrung und des Markencontrollings sowie markenrechtliche
Aspekte. In erster Linie wird das Markenmanagement von
Sportorganisationen und weiteren Akteuren im Sport betrachtet.
Daruber hinaus wird das Markenmanagement mit Sport thematisiert,
also die Nutzung der Strahlkraft des Sports durch Markeninhaber aus
anderen Bereichen zu Kommunikationszwecken.
Der Leser erhalt einen sowohl wissenschaftlich fundierten als auch
praktisch orientierten Uberblick uber die Facetten dieses sich
dynamisch entwickelnden Gebietes. Zahlreiche Fallstudien
veranschaulichen die Anwendung der gewonnenen Erkenntnisse.
"
Zur Ermittlung der Bedeutung des Sports als Wirtschaftsbranche war
es notwendig, den Konsum der privaten Haushalte fur die aktive
Ausubung des Sports aber auch die Ausgaben fur das Sportinteresse
ohne den Sport selber zu betreiben zu ermitteln. Mit einer
reprasentativen Befragung von uber 18.000 Personen ermitteln die
Autoren ein Gesamtkonsum zwischen 111 und 138 Mrd. Euro fur das
Jahr. Die in zwei Modellen berechneten Gesamtausgaben beinhalten
auch Sportreisen und die Fahrten zum und vom Sport.
Holger Preuss untersucht, inwiefern sich die Kosten durch
wirtschaftlichen Nutzen in Form von Einkommen, Arbeitsplatzen und
Steuereinnahmen aufrechnen und gibt einen umfassenden Uberblick
uber die komplexen wirtschaftlichen Wirkungen der Winterspiele und
Paralympics fur Deutschland."
Auf der Grundlage einer Erhebung mit uber 8.000 Besuchern der UEFA
EURO 2008TM berechnen die Autoren den fiskalischen Impakt,
touristische Wirkungen, die Zufriedenheit mit der EURO und das
Image von Osterreich."
Mithilfe einer umfangreichen Grosserhebung leiten die Autoren
erstmals eine Reihe von bedeutsamen Handlungshinweisen fur den
strategischen Einsatz und die konzeptionelle Implementierung von
Grossveranstaltungen ab."
Documentary following the everyday challenges faced by 200 local
musicians of Kinshasa in the Democratic Republic of Congo, as they
struggle to maintain their country's only orchestra, despite war,
political unrest and power cuts.
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Kinshasa Symphony (French, DVD)
Stefan Pannen, Holger Preuße, Jan Tilman Schade, Martin Baer, Michael Dreyer; Directed by …
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R465
Discovery Miles 4 650
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Out of stock
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Documentary following the everyday challenges faced by 200 local
musicians of Kinshasa in the Democratic Republic of Congo, as they
struggle to maintain their country's only orchestra, despite war,
political unrest and power cuts.
|
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