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Exam Board: Pearson BTEC Academic Level: BTEC National Subject:
Information Technology First teaching: September 2016 First Exams:
Summer 2017
This book contextualizes the field of English for Academic Purposes
(EAP), with a particular focus on the professional and academic
identity and role of the EAP practitioner. The authors examine
previously neglected areas such as the socio-economic, academic and
employment contexts within which EAP practitioners function. In
doing so, they develop a better understanding of the roles,
expectations and constraints that arise from these contexts, which
in turn shape professional practice and the identity of the
practitioner. As EAP is emerging as an academic discipline with a
growing body of published research, this book will appeal to
trainee and established practitioners, along with researchers and
students of linguistics and education.
This book contextualizes the field of English for Academic Purposes
(EAP), with a particular focus on the professional and academic
identity and role of the EAP practitioner. The authors examine
previously neglected areas such as the socio-economic, academic and
employment contexts within which EAP practitioners function. In
doing so, they develop a better understanding of the roles,
expectations and constraints that arise from these contexts, which
in turn shape professional practice and the identity of the
practitioner. As EAP is emerging as an academic discipline with a
growing body of published research, this book will appeal to
trainee and established practitioners, along with researchers and
students of linguistics and education.
This book applies theory and research findings to the design of
English for Academic Purposes courses. Drawing on approaches to
researching academic communities, needs analysis and genre theory,
a systematic approach to syllabus and curriculum development is
proposed and used as the basis for detailed consideration of tasks
and skills development.
Non-profit organizations (NPOs) across the world are facing
criticism alongside approbation. In order for NPOs to effectively
support their causes, they require public trust. The editors of
this book have persuaded PR experts from the UK and around the
world, from a variety of PR specialisms operating across different
organizational forms, to share their knowledge and experience.
These contributions are scaffolded with authoritative academic and
practical advice, as well as solutions. The book starts with
foundations that underpin communications for causes. These include
arguments that support the importance of non-profits in civil
society; lessons in corporate governance; and a new approach to
issues management. PR planning subjects tailored, or specific, to
the sector include: strategic global communications planning, agile
digital communications; branding internal communications and the
securing of meaningful outcomes. Corporate partnerships are
examined with a new 'Fit to Partner Test' and consideration of the
mandated corporate social responsibility (CSR) in India, corporate
volunteering in Brazil, and CSR in South Africa. Relations between
governments and non-profits are also considered, both generally and
with a particular focus on China. Communicating Causes looks at
effective strategy and practice of PR in the modern non-profit.
Including forewords by both John Grounds and Jon Snow, the expert
perspectives offered in this book provide valuable support to
current and future communicators.
Non-profit organizations (NPOs) across the world are facing
criticism alongside approbation. In order for NPOs to effectively
support their causes, they require public trust. The editors of
this book have persuaded PR experts from the UK and around the
world, from a variety of PR specialisms operating across different
organizational forms, to share their knowledge and experience.
These contributions are scaffolded with authoritative academic and
practical advice, as well as solutions. The book starts with
foundations that underpin communications for causes. These include
arguments that support the importance of non-profits in civil
society; lessons in corporate governance; and a new approach to
issues management. PR planning subjects tailored, or specific, to
the sector include: strategic global communications planning, agile
digital communications; branding internal communications and the
securing of meaningful outcomes. Corporate partnerships are
examined with a new 'Fit to Partner Test' and consideration of the
mandated corporate social responsibility (CSR) in India, corporate
volunteering in Brazil, and CSR in South Africa. Relations between
governments and non-profits are also considered, both generally and
with a particular focus on China. Communicating Causes looks at
effective strategy and practice of PR in the modern non-profit.
Including forewords by both John Grounds and Jon Snow, the expert
perspectives offered in this book provide valuable support to
current and future communicators.
This book applies theory and research findings to the design of
English for Academic Purposes courses. Drawing on approaches to
researching academic communities, needs analysis and genre theory,
a systematic approach to syllabus and curriculum development is
proposed and used as the basis for detailed consideration of tasks
and skills development.
This book highlights the centrality of political and ideological
issues as they relate to the positioning and practice of English
for Academic Purposes (EAP), demonstrating that EAP cannot flourish
as a profession or a discipline without an awareness of the macro-
and meso-level political shifts that impact the wider university.
The volume states that the practices of EAP are, in fact, political
acts and examines these as yet unexplored power dynamics. The
volume begins by considering key influences that have shaped
universities and their governance and management over the last
three decades and how these relate to the role and practice of EAP.
These influences include neoliberal economic policies, governmental
demands for widening participation, globalization, entrepreneurial
approaches to higher education, students as clients and
therapeutism in universities. Following consideration of these
broader contextual issues, specific chapters focus on politics and
policies surrounding the recruitment and participation of
international, fee-paying students, their positioning and identity
within English-medium universities, including issues relating to
English language, standards and academic integrity. Further
chapters then consider more local influences that shape EAP
programmes, such as their strategic roles within universities,
their management, their teaching and wider academic impact.
This book highlights the centrality of political and ideological
issues as they relate to the positioning and practice of English
for Academic Purposes (EAP), demonstrating that EAP cannot flourish
as a profession or a discipline without an awareness of the macro-
and meso-level political shifts that impact the wider university.
The volume states that the practices of EAP are, in fact, political
acts and examines these as yet unexplored power dynamics. The
volume begins by considering key influences that have shaped
universities and their governance and management over the last
three decades and how these relate to the role and practice of EAP.
These influences include neoliberal economic policies, governmental
demands for widening participation, globalization, entrepreneurial
approaches to higher education, students as clients and
therapeutism in universities. Following consideration of these
broader contextual issues, specific chapters focus on politics and
policies surrounding the recruitment and participation of
international, fee-paying students, their positioning and identity
within English-medium universities, including issues relating to
English language, standards and academic integrity. Further
chapters then consider more local influences that shape EAP
programmes, such as their strategic roles within universities,
their management, their teaching and wider academic impact.
Exploring how critical thinking is expressed in writing, this book
investigates the specific linguistic elements involved in this
process. Ian Bruce takes a genre-based approach to compare the
textual expression of critical thinking in samples of academic,
professional and journalistic writing, using five studies to
examine the similarities and differences in the elements deployed
across different genres. Looking at phenomena such as the relations
between propositions and words which express the writer's personal
attitude, content-organizing patterns, and the role of metaphor,
this book highlights the most important contributory factors in the
expression of critical thinking. Providing an in-depth exploration
of how it is articulated through different types of specialist
writing, this book provides a lens to both examine texts and to
identify and practice this skill.
Everyone has dreams of success but few of us really know how to go
about realising them. We usually focus on what people have achieved
rather than how they have lived each day to achieve it. Ian Bruce
makes it simple, but doesn't promise it will be easy. He leads the
reader through a process of self-discovery and empowerment that he
guarantees will work for everyone - no matter what their goal. This
has to be one of the most profoundly sensible books on the subject
of personal fulfilment ever written. 'Ask yourself - did Richard
Branson spend five hours every evening watching soap operas and
action videos'?
Ian Bruce has written this book with the aim of helping the amateur
grasp the concepts of this ancient Chinese ideology. It includes an
introduction about the philosophy of Feng Shui and explains terms
such as Ch'i in easy to understand language. Each room of a house
is given its own chapter and includes ideas for creating ideal
living space. It is fully illustrated throughout and includes
colour pictures to help you make the most of your home.
A soldier is badly wounded in a mobile, fast-moving theatre of war.
Without rapid surgery, he will die. There are no helicopters to
move him out to a hospital.
This was the problem faced by the military medical authorities in
the Second World War. Their solution: take the medical services to
the wounded They set up mobile ambulance units, field dressing
stations and blood transfusion units, all based on trucks so that
they could move swiftly to keep up with the troops.
They also set up field surgical units, which were mobile operating
rooms based on three trucks and managed by the surgeons themselves.
They operated in everything from tents to wine cellars, abandoned
schoolhouses and hospitals to monasteries and cathedrals. Working
often in conditions that would be condemned in modern hospitals,
they did whatever it took to save lives.
This is the story of one such unit, the 2nd Canadian Field
Surgical Unit under the command of the young surgeon Rocke
Robertson: from its set-up and training in England to the historic
Allied landings in Sicily; through the killing grounds of central
Sicily and southern Italy to the horrific Battle of Ortona on
Italy's Adriatic coast. Operating in stifling heat and raw cold,
fighting off dust, flies, exhaustion and malaria, they dealt with
wounds and patient loads that stretched their imagination,
ingenuity and strength to the breaking point.
These units were the precursors of the Mobile Army Surgical
Hospitals (MASH) in the Korean War, where the wounded soldiers were
transferred swiftly and smoothly by helicopter to a medical
facility set up behind the lines.
Written by Rocke Robertson's son, this is a vivid and intimate
account of a field surgical unit in action - saving lives while
bullets fly.
Ian Bruce proposes a new model of genre-based approaches to
academic writing, and analyses the ways in which this can be
implemented in pedagogy and curriculum design. The focus of this
book is the use of genre-based approaches to teaching academic
writing. Genre-based courses enable second language learners to
integrate their linguistic, organisational and contextual knowledge
in a variety of different tasks. The book reviews pedagogical
approaches to genre through English for Specific Purposes and
Systemic Functional Linguistics to present a synthesis of the
current research being undertaken in the field. From this
theoretical base, Ian Bruce proposes a new model of genre-based
approaches to academic writing, and analyses the ways in which this
can be implemented in pedagogy and curriculum design. "Academic
Writing and Genre" is a cutting-edge monograph which will be
essential reading for researchers in applied linguistics.
Exploring how critical thinking is expressed in writing, this book
investigates the specific linguistic elements involved in this
process. Ian Bruce takes a genre-based approach to compare the
textual expression of critical thinking in samples of academic,
professional and journalistic writing, using five studies to
examine the similarities and differences in the elements deployed
across different genres. Looking at phenomena such as the relations
between propositions and words which express the writer's personal
attitude, content-organizing patterns, and the role of metaphor,
this book highlights the most important contributory factors in the
expression of critical thinking. Providing an in-depth exploration
of how it is articulated through different types of specialist
writing, this book provides a lens to both examine texts and to
identify and practice this skill.
The focus of this book is the use of genre-based approaches to
teaching academic writing. Genre-based courses enable second
language learners to integrate their linguistic, organisational and
contextual knowledge in a variety of different tasks. The book
reviews pedagogical approaches to genre through English for
Specific Purposes and Systemic Functional Linguistics to present a
synthesis of the current research being undertaken in the field.
From this theoretical base, Ian Bruce proposes a new model of
genre-based approaches to academic writing, and analyses the ways
in which this can be implemented in pedagogy and curriculum design.
Academic Writing and Genre is a cutting-edge monograph which will
be essential reading for researchers in applied linguistics.
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