An essential resource for those wishing to understand the driving factors behind the operation of an adventure tourism company, this textbook offers guidance on how to deliver a profitable and sustainable product. The importance of changing markets, technology and corporate social responsibility, including environmental impacts and climate change, are discussed in the context of managing an adventure tourism firm. To remain profitable, companies must address these issues along with the important aspects of risk and safety. Key features include: - Case studies from successful professionals in the industry. - Consideration of the development of sustainable adventure tourism. - Guidance on managing products and customers. Compiled from the author's experience in delivering adventure tourism courses over the last 20 years, this long-awaited book is aimed at both students taking university courses on adventure tourism and outdoor recreation as well as professionals working within the industry.

Liminality is not typically associated with tourism, even though it can be viewed as an intrinsic element of the social/cultural experiences of tourism. Liminality in Tourism: Spatial and Temporal Considerations aims to build upon the tradition of liminality as expounded in social and anthropological disciplines, elaborating on the theoretical principles and concepts found within certain aspects of the tourist journey and tourist product. The emergence of post-modern society has impelled a change in the tourist gaze towards a more experiential and adventuresome globalised experience. An important aspect of the tourist phenomenon of liminality is where a transformative experience is triggered by entering a liminoid tourist space, leaving the tourist permanently psychologically transformed, before returning to normalised society. The narrative provides a new perspective on the tourist experience with a provocative examination into the multidimensional aspects of tourism, by exploring tourism within the spatial and temporal aspects of liminal landscapes. Covid-19 has further changed the rubric of tourism. Until the current pandemic, tourism has basically been a fun experience. In a post pandemic world, however, the tourist is now facing an unknown future which will almost certainly affect tourism liminality. This book presents the reader with a wealth of examples and case studies closely illustrating the association between tourism and liminal experiences. The geographical perspectives explore the more subconscious outcomes of destination and tourist product consumption. The book should be a useful reader to tourism geography where the theory of liminality can be synthesized into tourist experiences. The chapters in this book were originally published as a special issue of the journal Tourism Geographies.

Liminality is not typically associated with tourism, even though it can be viewed as an intrinsic element of the social/cultural experiences of tourism. Liminality in Tourism: Spatial and Temporal Considerations aims to build upon the tradition of liminality as expounded in social and anthropological disciplines, elaborating on the theoretical principles and concepts found within certain aspects of the tourist journey and tourist product. The emergence of post-modern society has impelled a change in the tourist gaze towards a more experiential and adventuresome globalised experience. An important aspect of the tourist phenomenon of liminality is where a transformative experience is triggered by entering a liminoid tourist space, leaving the tourist permanently psychologically transformed, before returning to normalised society. The narrative provides a new perspective on the tourist experience with a provocative examination into the multidimensional aspects of tourism, by exploring tourism within the spatial and temporal aspects of liminal landscapes. Covid-19 has further changed the rubric of tourism. Until the current pandemic, tourism has basically been a fun experience. In a post pandemic world, however, the tourist is now facing an unknown future which will almost certainly affect tourism liminality. This book presents the reader with a wealth of examples and case studies closely illustrating the association between tourism and liminal experiences. The geographical perspectives explore the more subconscious outcomes of destination and tourist product consumption. The book should be a useful reader to tourism geography where the theory of liminality can be synthesized into tourist experiences. The chapters in this book were originally published as a special issue of the journal Tourism Geographies.

Sustainability and green topics have become a crucial element in modern economy. All sectors of the economy are concerned, also the tourism industry. This book takes an overview on developments of sustainability in tourism from a multidisciplinary view point: economy, marketing, social science, media studies, political studies. In order to under-stand the long term changes in the field it is important to include different scientific approaches.

Risk management can often be poorly understood and applied in the leisure, sport, tourism (including adventure) and event industries. In particular, there can be a tendency to see the management of risk as simply its avoidance or removal from activities, projects and business ventures. Unfortunately, this can reduce the quality of the activity experience, or mean opportunities for profits are missed. This book is therefore designed for students and practitioners who wish to improve upon past practices, make better management decisions and ensure safer operating environments. It includes: - an explanation of the core underpinning concepts of risk and safety, which can be used at different levels of management, in different countries, for all leisure related industry sectors; - numerous applied examples and case studies from around the world; - many practical hints and tips on how to analyse, assess and control risks and improve on safety; - explanations of the key legal and regulatory underpinnings of risk and safety; - how risk and safety management practices can be developed, and their relevance for health and safety assessments, project risk management and strategic planning.

Tourism as a Resource-based Industry presents the conceptual framework of the Norwegian economic geographer Sondre Svalastog and functions as a practical tool for analyzing and identifying resources when working towards a more sustainable tourism industry. Tourism resources and their sustainability are analysed through the lens of a multidisciplinary approach which includes social, economic, cultural and natural dimensions. Contextual awareness is achieved by combining research-based knowledge with local know-how and information on local conditions. The book facilitates a way forward that examines both productivity and sustainability. The usefulness and value of Svalastog's conceptual work is demonstrated by a selection of new case studies by experts in the field, from different countries including Sweden, Norway, Slovenia, and the UK. This book: - Identifies local conditions and resources, climate change concerns, different types of tourists and a variety of challenges in high-cost and low-cost countries. - Considers how best to maximise potential and production, ensuring that both the host community and tourist benefits. - Provides a wide-ranging selection of case studies covering topics such as urban heritage, national parks, niche tourism and location-specific tourism products. - Presents ideas on how to secure sound planning within the industry, using conceptual and methodological tools. Tourism researchers and students will find this book helpful for understanding the development of tourism and how it can contribute to the UN Agenda 2030 which reflects the urgency for change, to secure cultural and natural resources, health and social resilience, and the stability of a socially constructed economy. Thus, tourism research needs to include a constant review and if required, renewal of processes that manage how society, culture and natural resources are used to achieve a balanced sustainable tourism process.

Sustainability and green topics have become a crucial element in modern economy. All sectors of the economy are concerned, also the tourism industry. This book takes an overview on developments of sustainability in tourism from a multidisciplinary view point: economy, marketing, social science, media studies, political studies. In order to under-stand the long term changes in the field it is important to include different scientific approaches.

The Discobolus or discus-thrower is a marvellous classical piece of sculpture that over time has come to mean different things to different people. Originally cast in bronze by the fifth-century BC sculptor Myron, the composition portraying an athlete preparing to throw his discus captures a moment of action perfectly: the tensed body looks as if it is merely pausing and about to burst into life at any moment. An enduring pattern of energy, Myrons statue of harmonious proportions is a fantastic representation of the athletic ideal and an embodiment of the male Greek body beautiful. Sadly, the original statue has long been lost; however, it was so admired by the Romans that numerous marble copies were made. This book tells the story of Myron's Discobolus both as an archaeological artefact and bearer of meaning. Focusing on the Townley Discobolus, the Roman marble copy excavated from Hadrians Villa in Lazio, Italy, this illustrated introduction explores the history and significance of the statue in both classical and modern times in light of ancient discus throwing, Myron's other works, and the artistic, intellectual and philosophical context of the Greek world.

The artistic genius of Athens in the fifth century BC reached its peak in the sculpted marble reliefs of the Parthenon frieze. Designed by Phidias and carved by a team of anonymous masons, the frieze adorned the temple of Athena on the Acropolis and represents a festival procession in honour of the Olympian gods. Its original composition and precise meaning, however, have long been the subject of lively debate. Most of what survives of the frieze is now in the British Museum or the Acropolis Museum in Athens; the rest is scattered among a number of European collections. This book reconstructs the frieze in its entirety according to the most up-to-date research, with a detailed scene-by-scene commentary, and the superb quality of the carving is vividly shown in a series of close-up photographs. In his introduction Ian Jenkins places the frieze in its architectural, historical and artistic setting. He discusses the various interpretations suggested by previous scholars, and finally puts forward a view of his own.

The Parthenon in Athens is the most famous Greek temple in the world and an icon of Ancient Greek art. It was built to house a colossal statue of the goddess Athena, and the temple itself was decorated with sculptures and reliefs of the most magnificent quality. These sculptures are now on display in London and Athens, and are admired by thousands of visitors each year. This book explores in detail these lovely carvings, with the aid of new detailed digital photography. Who are the people, animals, and gods and goddesses shown on the frieze and what are they doing? Why were they shown on a temple? How were the sculptures made, and how did the carvers give such an amazing illusion of ranks of horsemen, chariots and people in carvings only a few centimetres deep? Ian Jenkins, a world expert on Ancient Greek sculpture, describes and explains these wonderful sculptures in a vivid and simple way for children, and puts them in the context of Ancient Greek religion, life and art. Children will enjoy discovering the wonders of the Parthenon sculptures for themselves but in the process they will also gain a much greater understanding of the people who created the Parthenon and of the world of classical Athens.

Literary tourism is a nascent field in tourism studies, yet tourists often travel in the footsteps of well-known authors and stories. Providing a wide-ranging cornucopia of literary tourism topics, this book fully explores the interconnections between the written word and travel. It includes tourism stories using guidebooks, films, television and electronic media, and recognises that stories, texts and narratives, even if they cannot be classified as traditional travel writing, can become journeys in themselves and take us on imaginary voyages. Furthermore, the book: - Provides a grounding in the theoretical perspectives on literature and the tourist experience; - Explores practical applications of literary tourism, such as destination promotion and creation, responsible tourism and learning benefits; - Uses global case studies to study literary tourism in action. Appealing to a wide audience of different disciplines, it encompasses subjects such as business literary writing, historical journeys and the poetry of Dylan Thomas. The use of these different perspectives demonstrates how heavily and widely literature influences travel, tourists and tourism, making it an important read for researchers and students of tourism, social science and literature.

More than any other ancient civilization, the Greeks placed the human body at the center of their culture. To them, the sculpted human figure was both an object of sensory delight and an expression of an intelligent mind. In the modern popular imagination, mention of the ancient Greeks is likely to conjure up an image of idealized and naked youth, and it is true that the ideal nude, both male and female, is a striking feature of Greek sculpture. However, in later Greek art, sculptors and their patrons became increasingly interested in human diversity, experimenting with the representation of ethnicity, age, social standing, and character.
The marble, bronze, and terra-cotta sculptures presented in this volume--outstanding highlights drawn from over six centuries of artistic production--demonstrate the diversity of Greek figural forms, from the idealized beauty of the Classical era to the individualized portraits of the Hellenistic period. Large, stunning details testify to the artists' skills in portraying cold, hard materials as warm, human flesh.

The ancient Greeks perceived the human body as an object of sensory delight and its depiction as the expression of an intelligent mind. This sumptuous photographic book explores ancient Greek sculptures of the body from every angle. With an introduction outlining the use of the body in Greek art from the prehistoric simplicity of Cycladic figurines to the realism of the Hellenistic age, seven thematic sections then feature stunning photographs of close ups taken from the British Museum's outstanding collection of marble, bronze and terracotta sculpture. The gods and heroes of Greek religion and mythology are conceived in the image of mankind, as supermen and superwomen, while other supernatural beings such as centaurs and satyrs combine human with animal parts as symbols of their otherworldliness. Human shape is also given to the inanimate phenomena of nature, such as wind and moon, as well as intangible human experiences such as sleep and death. A salient feature of Greek art is human nudity, which was celebrated rather than considered shameful. The great majority of female nudes that have come down to us are representations of Aphrodite, goddess of erotic love. In the Hellenistic age, Alexander's conquest and Hellenisation of the people formerly included in the Persian empire created a new and cosmopolitan world. Greek artists were made more aware than ever before of the ethnic diversity of humanity and delighted in representing and classifying humankind in all its variety young and old, fat and thin, beautiful and ugly, freeborn and slave, pauper and wealthy, able and disabled, moral and immoral. The Hellenistic period, more than any previous, was also truly an age of portraiture, reflected love in compelling and unusual images.

The Parthenon sculptures in the British Museum are unrivalled examples of classical Greek art that have inspired sculptors, artists, poets and writers since their creation in the fifth century BC. This book serves as a superb visual introduction to these magnificent sculptures. The book showcases a series of specially taken photographs of the different sculptural elements: the pediments, metopes and Ionic frieze. It captures the vitality of the sculptures in a group, an individual sculpture or an exquisite eye-catching detail, such as the mane of a horse, a human foot, the swish of drapery or a youthful head bowed in thought.