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Adventure Tourism and Outdoor Activities Management - A 21st Century Toolkit (Paperback)
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Adventure Tourism and Outdoor Activities Management - A 21st Century Toolkit (Paperback)
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An essential resource for those wishing to understand the driving
factors behind the operation of an adventure tourism company, this
textbook offers guidance on how to deliver a profitable and
sustainable product. The importance of changing markets, technology
and corporate social responsibility, including environmental
impacts and climate change, are discussed in the context of
managing an adventure tourism firm. To remain profitable, companies
must address these issues along with the important aspects of risk
and safety. Key features include: - Case studies from successful
professionals in the industry. - Consideration of the development
of sustainable adventure tourism. - Guidance on managing products
and customers. Compiled from the author's experience in delivering
adventure tourism courses over the last 20 years, this long-awaited
book is aimed at both students taking university courses on
adventure tourism and outdoor recreation as well as professionals
working within the industry.
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