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The Average is Always Wrong - A real-world guide to putting data at the heart of your business (Paperback): Ian Shepherd The Average is Always Wrong - A real-world guide to putting data at the heart of your business (Paperback)
Ian Shepherd
R341 Discovery Miles 3 410 Ships in 12 - 17 working days

Everywhere you look people are talking about data. Buzzwords abound - 'data science', 'machine learning', 'artificial intelligence'. But what does any of it really mean, and most importantly what does it mean for your business? Long-established businesses in many industries find themselves competing with new entrants built entirely on data and analytics. This ground-breaking new book levels the playing field in dramatic fashion. The Average is Always Wrong is a completely pragmatic and hands-on guide to harnessing data to transform your business for the better. Experienced CEO and CMO Ian Shepherd takes you behind the jargon and puts together a powerful change programme anyone can enact in their business right now, to reap the rewards of simple but sophisticated uses of data. Filled with practical examples and case studies, readers will come away with a powerful understanding of the real value of data and the analytical techniques that can drive profit growth.

Reinventing Retail - The New Rules That Drive Sales And Grow Profits (Paperback): Ian Shepherd Reinventing Retail - The New Rules That Drive Sales And Grow Profits (Paperback)
Ian Shepherd 1
R527 R429 Discovery Miles 4 290 Save R98 (19%) Ships in 9 - 15 working days

  • Understand the new rules for retail and the way customers want to buy
  • Develop a strategy to connect with consumers, increase sales and create real brand loyalty
  • Spot and avoid the traps which have allowed new entrants to destroy established market leaders
  • Explore case studies and examples from a wide range of industries from around the world
  • Build a project plan to reinvent your business strategically with everyday practical steps to drive commercial results
Three Cheers for Lucia! - A New Mapp and Lucia Novel (Paperback): Ian Shepherd Three Cheers for Lucia! - A New Mapp and Lucia Novel (Paperback)
Ian Shepherd
R332 Discovery Miles 3 320 Ships in 10 - 15 working days
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