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Everywhere you look people are talking about data. Buzzwords abound
- 'data science', 'machine learning', 'artificial intelligence'.
But what does any of it really mean, and most importantly what does
it mean for your business? Long-established businesses in many
industries find themselves competing with new entrants built
entirely on data and analytics. This ground-breaking new book
levels the playing field in dramatic fashion. The Average is Always
Wrong is a completely pragmatic and hands-on guide to harnessing
data to transform your business for the better. Experienced CEO and
CMO Ian Shepherd takes you behind the jargon and puts together a
powerful change programme anyone can enact in their business right
now, to reap the rewards of simple but sophisticated uses of data.
Filled with practical examples and case studies, readers will come
away with a powerful understanding of the real value of data and
the analytical techniques that can drive profit growth.
- Understand the new rules for retail and the way customers want to
buy
- Develop a strategy to connect with consumers, increase sales and
create real brand loyalty
- Spot and avoid the traps which have allowed new entrants to
destroy established market leaders
- Explore case studies and examples from a wide range of industries
from around the world
- Build a project plan to reinvent your business strategically with
everyday practical steps to drive commercial results
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