Everywhere you look people are talking about data. Buzzwords abound
- 'data science', 'machine learning', 'artificial intelligence'.
But what does any of it really mean, and most importantly what does
it mean for your business? Long-established businesses in many
industries find themselves competing with new entrants built
entirely on data and analytics. This ground-breaking new book
levels the playing field in dramatic fashion. The Average is Always
Wrong is a completely pragmatic and hands-on guide to harnessing
data to transform your business for the better. Experienced CEO and
CMO Ian Shepherd takes you behind the jargon and puts together a
powerful change programme anyone can enact in their business right
now, to reap the rewards of simple but sophisticated uses of data.
Filled with practical examples and case studies, readers will come
away with a powerful understanding of the real value of data and
the analytical techniques that can drive profit growth.
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