- Uniquely combines sound academic theory with practical application, enabling students to develop creative and innovative practices for real-world employment. - 2nd edition has been fully updated throughout, including fresh case studies and activities, further coverage of human-centred design, crowdsourcing and collaboration platforms, and a new chapter exploring the impact of emerging technologies on creativity. - Updated online resources with access to key tools, techniques, and activities, as well as supporting video and audio material and cases, support learning and teaching.

Creativity for Innovation Management is a rigorous yet applied guide which illustrates what creativity is, why it matters, and how it can be developed at both individual and group levels. Unlike many technique-oriented books, this book will combine theory and practice, drawing on the latest research in psychology, organizational behaviour, innovation and entrepreneurship. This exciting new text outlines the necessary skills and competences for innovative and creative processes. It provides opportunities to explore these and also to develop them via a wide variety of activities linked to relevant tools and techniques, as well as a range of case studies. By working through key competence areas at personal and then team levels, students then have an opportunity to practice and enhance these skills. This will be complemented by online resources which will provide students with access to key tools and techniques plus activities to help develop their creativity. This textbook is ideal for students of innovation, management and entrepreneurship, as well as professionals in those industries that want to excel by developing and applying their own creativity at work.

- Uniquely combines sound academic theory with practical application, enabling students to develop creative and innovative practices for real-world employment. - 2nd edition has been fully updated throughout, including fresh case studies and activities, further coverage of human-centred design, crowdsourcing and collaboration platforms, and a new chapter exploring the impact of emerging technologies on creativity. - Updated online resources with access to key tools, techniques, and activities, as well as supporting video and audio material and cases, support learning and teaching.

Creativity for Innovation Management is a rigorous yet applied guide which illustrates what creativity is, why it matters, and how it can be developed at both individual and group levels. Unlike many technique-oriented books, this book will combine theory and practice, drawing on the latest research in psychology, organizational behaviour, innovation and entrepreneurship. This exciting new text outlines the necessary skills and competences for innovative and creative processes. It provides opportunities to explore these and also to develop them via a wide variety of activities linked to relevant tools and techniques, as well as a range of case studies. By working through key competence areas at personal and then team levels, students then have an opportunity to practice and enhance these skills. This will be complemented by online resources which will provide students with access to key tools and techniques plus activities to help develop their creativity. This textbook is ideal for students of innovation, management and entrepreneurship, as well as professionals in those industries that want to excel by developing and applying their own creativity at work.