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- Uniquely combines sound academic theory with practical
application, enabling students to develop creative and innovative
practices for real-world employment. - 2nd edition has been fully
updated throughout, including fresh case studies and activities,
further coverage of human-centred design, crowdsourcing and
collaboration platforms, and a new chapter exploring the impact of
emerging technologies on creativity. - Updated online resources
with access to key tools, techniques, and activities, as well as
supporting video and audio material and cases, support learning and
teaching.
Creativity for Innovation Management is a rigorous yet applied
guide which illustrates what creativity is, why it matters, and how
it can be developed at both individual and group levels. Unlike
many technique-oriented books, this book will combine theory and
practice, drawing on the latest research in psychology,
organizational behaviour, innovation and entrepreneurship. This
exciting new text outlines the necessary skills and competences for
innovative and creative processes. It provides opportunities to
explore these and also to develop them via a wide variety of
activities linked to relevant tools and techniques, as well as a
range of case studies. By working through key competence areas at
personal and then team levels, students then have an opportunity to
practice and enhance these skills. This will be complemented by
online resources which will provide students with access to key
tools and techniques plus activities to help develop their
creativity. This textbook is ideal for students of innovation,
management and entrepreneurship, as well as professionals in those
industries that want to excel by developing and applying their own
creativity at work.
- Uniquely combines sound academic theory with practical
application, enabling students to develop creative and innovative
practices for real-world employment. - 2nd edition has been fully
updated throughout, including fresh case studies and activities,
further coverage of human-centred design, crowdsourcing and
collaboration platforms, and a new chapter exploring the impact of
emerging technologies on creativity. - Updated online resources
with access to key tools, techniques, and activities, as well as
supporting video and audio material and cases, support learning and
teaching.
Creativity for Innovation Management is a rigorous yet applied
guide which illustrates what creativity is, why it matters, and how
it can be developed at both individual and group levels. Unlike
many technique-oriented books, this book will combine theory and
practice, drawing on the latest research in psychology,
organizational behaviour, innovation and entrepreneurship. This
exciting new text outlines the necessary skills and competences for
innovative and creative processes. It provides opportunities to
explore these and also to develop them via a wide variety of
activities linked to relevant tools and techniques, as well as a
range of case studies. By working through key competence areas at
personal and then team levels, students then have an opportunity to
practice and enhance these skills. This will be complemented by
online resources which will provide students with access to key
tools and techniques plus activities to help develop their
creativity. This textbook is ideal for students of innovation,
management and entrepreneurship, as well as professionals in those
industries that want to excel by developing and applying their own
creativity at work.
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