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Understanding how commercials are made is the key to doing it
right. This descriptive book is a step-by-step guide on the
mechanics of creating a commercial from a production perspective.
Making commercials on all types of budgets is addressed. There is
material describing the roles and dynamics of the key players: the
producer/director, agency, and client. This book outlines the
requirements of each group so that everyone can understand and
appreciate each other's needs.
Understanding how commercials are made is the key to doing it
right. This descriptive book is a step-by-step guide on the
mechanics of creating a commercial from a production perspective.
Making commercials on all types of budgets is addressed. There is
material describing the roles and dynamics of the key players: the
producer/director, agency, and client. This book outlines the
requirements of each group so that everyone can understand and
appreciate each other's needs.
* Learn to make more effective commercials on any budget
* A comprehensive guide to production techniques for making
commercials
* Explains dynamics between client, agency, and producer
Directing and Producing for Television provides essential tools
required to direct and produce effectively in a variety of
settings. Ideal for students in television production courses,
Directing and Producing for Television addresses critical
production techniques for various formats, including
multiple-camera panel productions, news and demonstration programs,
as well as scripted and musical productions, documentaries, sports,
commercials, and PSAs. In full color for the first time, this new
edition has been updated to include information about online
distribution platforms like YouTube and Vimeo, and new production
tools such as action cameras, smart phones, DSLRs, and drones. New,
full-colour images throughout give this classic text a fresh look
featuring today's latest technology Written by an expert with years
of experience in both the industry and in teaching television
directing and producing An approachable writing style brings a real
world perspective to the procedures and protocols of a demanding
industry Visuals showing camera setups and accompanying shots
illustrate the best approach to a variety of formats and the
related challenges for each
Directing and Producing for Television provides essential tools
required to direct and produce effectively in a variety of
settings. Ideal for students in television production courses,
Directing and Producing for Television addresses critical
production techniques for various formats, including
multiple-camera panel productions, news and demonstration programs,
as well as scripted and musical productions, documentaries, sports,
commercials, and PSAs. In full color for the first time, this new
edition has been updated to include information about online
distribution platforms like YouTube and Vimeo, and new production
tools such as action cameras, smart phones, DSLRs, and drones. New,
full-colour images throughout give this classic text a fresh look
featuring today's latest technology Written by an expert with years
of experience in both the industry and in teaching television
directing and producing An approachable writing style brings a real
world perspective to the procedures and protocols of a demanding
industry Visuals showing camera setups and accompanying shots
illustrate the best approach to a variety of formats and the
related challenges for each
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