Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer/director, agency, and client. This book outlines the requirements of each group so that everyone can understand and appreciate each other's needs.

Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer/director, agency, and client. This book outlines the requirements of each group so that everyone can understand and appreciate each other's needs.
* Learn to make more effective commercials on any budget
* A comprehensive guide to production techniques for making commercials
* Explains dynamics between client, agency, and producer

Directing and Producing for Television provides essential tools required to direct and produce effectively in a variety of settings. Ideal for students in television production courses, Directing and Producing for Television addresses critical production techniques for various formats, including multiple-camera panel productions, news and demonstration programs, as well as scripted and musical productions, documentaries, sports, commercials, and PSAs. In full color for the first time, this new edition has been updated to include information about online distribution platforms like YouTube and Vimeo, and new production tools such as action cameras, smart phones, DSLRs, and drones. New, full-colour images throughout give this classic text a fresh look featuring today's latest technology Written by an expert with years of experience in both the industry and in teaching television directing and producing An approachable writing style brings a real world perspective to the procedures and protocols of a demanding industry Visuals showing camera setups and accompanying shots illustrate the best approach to a variety of formats and the related challenges for each

Directing and Producing for Television provides essential tools required to direct and produce effectively in a variety of settings. Ideal for students in television production courses, Directing and Producing for Television addresses critical production techniques for various formats, including multiple-camera panel productions, news and demonstration programs, as well as scripted and musical productions, documentaries, sports, commercials, and PSAs. In full color for the first time, this new edition has been updated to include information about online distribution platforms like YouTube and Vimeo, and new production tools such as action cameras, smart phones, DSLRs, and drones. New, full-colour images throughout give this classic text a fresh look featuring today's latest technology Written by an expert with years of experience in both the industry and in teaching television directing and producing An approachable writing style brings a real world perspective to the procedures and protocols of a demanding industry Visuals showing camera setups and accompanying shots illustrate the best approach to a variety of formats and the related challenges for each