A hands-on guide to help your nonprofit build its brand, raise its profile, strengthen impact and develop deeper relationships with donors, volunteers, and other stakeholders. "Breakthrough Nonprofit Branding" is about the power a constituency-focused, compelling brand can have to revolutionize an organization and the way people view and support it.Shows how to optimally define what your organization stands for to differieniate, create value and breakthroughExplains how to build loyal communities inside and outside of your organization to increase social impactFeatures seven principles for transforming a brand from ordinary trademark to strategic advantageIncludes case studies of eleven breakthrough nonprofit brands and transferable ideas and practices that nonprofits of any size, scope or experience can implementOther title by Daw: "Cause Marketing for Nonprofits: Partner for Purpose, Passion, and Profits"

A practical road map and essential tool for nonprofit leaders, board members, and volunteers, this book reveals the vital principles you need to know to build and manage your organization's most valuable asset - its brand. In today's highly competitive nonprofit world, building a breakthrough brand is no longer a "nice to do," but the new imperative.

"Jocelyne Daw," a pioneer and leader in building business and community partnerships has over 25 years of nonprofit leadership experience.

"Carol Cone," named by PR WEEK as the most powerful and visible figure in the world of cause branding, has been linking companies and causes for over 25 years.

"A must-read for anyone interested in or involved with charity marketing. Jocelyne Daw has captured the subject in an informative and highly readable fashion. Great case studies and hands-on examples of how to navigate the challenging world of social philanthropy."
--Harry A. Abel Vice President, Development and Strategic Alliances National Mental Health Association, Alexandria, Virginia

"Finally, a comprehensive look at the tremendous value of strategic partnerships between for-profit and nonprofit organizations. This is a book for anyone who wants to understand what it takes to successfully embrace cause marketing in your organization."
--Sue Tomney Vice-President, Membership, Communications, and Marketing Imagine Canada

The definitive hands-on guide to cause marketing for nonprofits

When first launched over twenty-five years ago, cause marketing was viewed as a fledgling idea. Today, it is a global phenomenon that has developed into a new way for businesses and nonprofit causes to partner to achieve mutual benefits. Done with care and thought, cause marketing can be a powerful tool to help nonprofit organizations achieve their mission, build their brand, generate revenue, increase awareness, engage individuals, change behavior and attitudes, and make a difference in their community. It can help companies increase their bottom line, attract employees, create pride, appeal to customers and stakeholders, and secure the license they need to operate in many markets. Cause Marketing for Nonprofits provides the insights and tools needed to successfully partner for purpose, passion, and profits.

Atomic Warriors could be our future. Society is looking forward to a new era of peace and tranquility under the guidance of a benevolent genius who can promise a utopian dream. His all powerful fusion reactor is about to enable a fully automated weather control system to make this dream a reality. Not only will Roger Thain provide perfect weather on a global scale, but use it to help police the planet. On New Years Eve 2100 AD he will launch his vision to an expectant world. However, there are others who want to use the limitless power for their own purposes. An invasion is planned, and with Earths defenses almost gone who will be able to stop them?

In this book, Arthur C. Mathieson and Clinton J. Dawes offer a complete and current treatment of the seaweeds of the Northwest Atlantic, including taxonomic descriptions, keys, and 108 plates of detailed line drawings of this rich assemblage of marine algal species found between the Canadian Arctic and Maryland. It is designed to serve as an up-to-date reference work, classroom text, and field manual for botanists, marine biologists, naturalists, and students learning about the highly diverse marine algal flora of the Northwest Atlantic Ocean. The introductory chapter provides a historical review of seaweed studies as well as a description of 15 geographical sites designated in the text. Three chapters on the green, brown, and red alga include more than 256 genera, 510 species, 10 subspecies, 21 varieties, and 14 forms. New taxonomic combinations and descriptions of several previously undescribed taxa are also included in the text. The modern classification reviews molecular as well as reproductive, morphological, and biological data. The work represents more than forty years of research on Northwest Atlantic seaweeds and will aid researchers throughout the Northeast and Southwest Atlantic coasts. The authors detail the taxonomy, morphology, cytology, and name derivation of various taxonomic entities, as well as the ecology and distribution patterns of over 555 taxa. The text includes keys to genera and species, a glossary, and sources of further information.