A hands-on guide to help your nonprofit build its brand, raise its
profile, strengthen impact and develop deeper relationships with
donors, volunteers, and other stakeholders. "Breakthrough Nonprofit
Branding" is about the power a constituency-focused, compelling
brand can have to revolutionize an organization and the way people
view and support it.Shows how to optimally define what your
organization stands for to differieniate, create value and
breakthroughExplains how to build loyal communities inside and
outside of your organization to increase social impactFeatures
seven principles for transforming a brand from ordinary trademark
to strategic advantageIncludes case studies of eleven breakthrough
nonprofit brands and transferable ideas and practices that
nonprofits of any size, scope or experience can implementOther
title by Daw: "Cause Marketing for Nonprofits: Partner for Purpose,
Passion, and Profits"
A practical road map and essential tool for nonprofit leaders,
board members, and volunteers, this book reveals the vital
principles you need to know to build and manage your organization's
most valuable asset - its brand. In today's highly competitive
nonprofit world, building a breakthrough brand is no longer a "nice
to do," but the new imperative.
"Jocelyne Daw," a pioneer and leader in building business and
community partnerships has over 25 years of nonprofit leadership
experience.
"Carol Cone," named by PR WEEK as the most powerful and visible
figure in the world of cause branding, has been linking companies
and causes for over 25 years.
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