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In today's world of galloping change, adjustment and
anticipation have become ever more vital for retail operations.
Many retailers have successfully anticipated change, while others
have simply become relics of retailing history. Facing intense
environmental competition, different types of retail institutions,
whether a mass merchandiser or a hotel, find themselves confronting
different types of challenges. The stories of a spectrum of
retailers highlight the variables necessary for duplicating success
and avoiding failure. This timely work provides a starting point
for understanding the complexities and interrelationships in retail
management.
In today's competitive economic environment, knowing your customer
has never been more important. Research shows that most companies
do not segment their market by lifestyle. Instead, they rely solely
on demographic factors to define their customers. This book helps
marketers understand how to reach customers from children to tweens
and singles to seniors. It demonstrates how such trends as
cross-shopping and the blurring of gender roles can be accounted
for by one's overall marketing strategy. Yet another consumer group
evaluated here is the emerging affluent market. This book is a
prerequisite to relationship marketing. It tells the reader how to
reach carefully defined and described market segments. Because
buyers' behaviors are so important to lifestyle market segmentation
strategies, this book demonstrates how such trends as
cross-shopping and the blurring of gender roles can be accounted
for by one's overall marketing strategy.
Written by an international assembly of leading philosophers, this
volume includes seventeen newly-commissioned full-length survey
articles on the central topics of epistemology.
Topics include: Skepticism, Realism, Contextualism, Moral
Epistemology, Religious Epistemology, Internalism and Externalism,
Naturalized Epistemology, Rationality, Foundationalism and
Coherentism, Feminist Epistemology, Post-Modernism and Epistemology
on the Continent, and Social Epistemology.
Each essay in the volume incorporates background material
serving to clarify the history and logic of the relevant topic; as
well as new material by a leading author in the field. Accordingly,
the volume will be a valuable resource for a broad range of
scholars and students, including experts in epistemology.
This book presents the latest research in the field of stem cells
from around the globe. Two broad categories of mammalian stem cells
exist: embryonic stem cells, derived from blastocysts, and adult
stem cells, which are found in adult tissues. In a developing
embryo, stem cells are able to differentiate into all of the
specialised embryonic tissues. In adult organisms, stem cells and
progenitor cells act as a repair system for the body, replenishing
specialised cells. As stem cells can be readily grown and
transformed into specialised tissues such as muscles or nerves
through cell culture, their use in medical therapies has been
proposed. In particular, embryonic cell lines, autologous embryonic
stem cells generated therapeutic cloning, and highly plastic adult
stem cells from the umbilical cord blood or bone marrow are touted
as promising candidates. Among the many applications of stem cell
research are nervous system diseases, diabetes, heart disease,
autoimmune diseases as well as Parkinson's disease, end-stage
kidney disease, liver failure, cancer, spinal cord injury, multiple
sclerosis, and Alzheimer's disease. Stem cells are self-renewing,
unspecialised cells that can give rise to multiple types all of
specialised cells of the body. Stem cell research also involves
complex ethical and legal considerations since they involve adult,
foetal tissue and embryonic sources.
In today's competitive economic environment, knowing your
customer has never been more important. Research shows that most
companies do not segment their market by lifestyle. Instead, they
rely solely on demographic factors to define their customers. This
book helps marketers understand how to reach customers from
children to tweens and singles to seniors. It demonstrates how such
trends as cross-shopping and the blurring of gender roles can be
accounted for by one's overall marketing strategy.
Yet another consumer group evaluated here is the emerging
affluent market. This book is a prerequisite to relationship
marketing. It tells the reader how to reach carefully defined and
described market segments. Because buyers' behaviors are so
important to lifestyle market segmentation strategies, this book
demonstrates how such trends as cross-shopping and the blurring of
gender roles can be accounted for by one's overall marketing
strategy.
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