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Retailing Triumphs and Blunders - Victims of Competition in the New Age of Marketing Management (Hardcover): Alan J. Greco,... Retailing Triumphs and Blunders - Victims of Competition in the New Age of Marketing Management (Hardcover)
Alan J. Greco, Ronald D. Michman
R2,840 Discovery Miles 28 400 Ships in 10 - 15 working days

In today's world of galloping change, adjustment and anticipation have become ever more vital for retail operations. Many retailers have successfully anticipated change, while others have simply become relics of retailing history. Facing intense environmental competition, different types of retail institutions, whether a mass merchandiser or a hotel, find themselves confronting different types of challenges. The stories of a spectrum of retailers highlight the variables necessary for duplicating success and avoiding failure. This timely work provides a starting point for understanding the complexities and interrelationships in retail management.

Lifestyle Marketing - Reaching the New American Consumer (Hardcover, New): Ronald D. Michman, Edward M. Mazze, Alan J. Greco Lifestyle Marketing - Reaching the New American Consumer (Hardcover, New)
Ronald D. Michman, Edward M. Mazze, Alan J. Greco
R2,273 Discovery Miles 22 730 Ships in 10 - 15 working days

In today's competitive economic environment, knowing your customer has never been more important. Research shows that most companies do not segment their market by lifestyle. Instead, they rely solely on demographic factors to define their customers. This book helps marketers understand how to reach customers from children to tweens and singles to seniors. It demonstrates how such trends as cross-shopping and the blurring of gender roles can be accounted for by one's overall marketing strategy. Yet another consumer group evaluated here is the emerging affluent market. This book is a prerequisite to relationship marketing. It tells the reader how to reach carefully defined and described market segments. Because buyers' behaviors are so important to lifestyle market segmentation strategies, this book demonstrates how such trends as cross-shopping and the blurring of gender roles can be accounted for by one's overall marketing strategy.

The Blackwell Guide to Epistemology (Paperback): J Greco The Blackwell Guide to Epistemology (Paperback)
J Greco
R1,050 Discovery Miles 10 500 Ships in 12 - 17 working days

Written by an international assembly of leading philosophers, this volume includes seventeen newly-commissioned full-length survey articles on the central topics of epistemology.

Topics include: Skepticism, Realism, Contextualism, Moral Epistemology, Religious Epistemology, Internalism and Externalism, Naturalized Epistemology, Rationality, Foundationalism and Coherentism, Feminist Epistemology, Post-Modernism and Epistemology on the Continent, and Social Epistemology.

Each essay in the volume incorporates background material serving to clarify the history and logic of the relevant topic; as well as new material by a leading author in the field. Accordingly, the volume will be a valuable resource for a broad range of scholars and students, including experts in epistemology.

Research Progress in Stem Cells (Hardcover): Tommaso J. Greco, Mattio L. Ferreri Research Progress in Stem Cells (Hardcover)
Tommaso J. Greco, Mattio L. Ferreri
R2,959 Discovery Miles 29 590 Ships in 12 - 17 working days

This book presents the latest research in the field of stem cells from around the globe. Two broad categories of mammalian stem cells exist: embryonic stem cells, derived from blastocysts, and adult stem cells, which are found in adult tissues. In a developing embryo, stem cells are able to differentiate into all of the specialised embryonic tissues. In adult organisms, stem cells and progenitor cells act as a repair system for the body, replenishing specialised cells. As stem cells can be readily grown and transformed into specialised tissues such as muscles or nerves through cell culture, their use in medical therapies has been proposed. In particular, embryonic cell lines, autologous embryonic stem cells generated therapeutic cloning, and highly plastic adult stem cells from the umbilical cord blood or bone marrow are touted as promising candidates. Among the many applications of stem cell research are nervous system diseases, diabetes, heart disease, autoimmune diseases as well as Parkinson's disease, end-stage kidney disease, liver failure, cancer, spinal cord injury, multiple sclerosis, and Alzheimer's disease. Stem cells are self-renewing, unspecialised cells that can give rise to multiple types all of specialised cells of the body. Stem cell research also involves complex ethical and legal considerations since they involve adult, foetal tissue and embryonic sources.

The Ultimate Architect - Seeking the Universal Force Responsible for Everything (Hardcover): Frank J Greco The Ultimate Architect - Seeking the Universal Force Responsible for Everything (Hardcover)
Frank J Greco
R969 R810 Discovery Miles 8 100 Save R159 (16%) Ships in 10 - 15 working days
The Ultimate Architect - Seeking the Universal Force Responsible for Everything (Paperback): Frank J Greco The Ultimate Architect - Seeking the Universal Force Responsible for Everything (Paperback)
Frank J Greco
R756 R640 Discovery Miles 6 400 Save R116 (15%) Ships in 10 - 15 working days
Murder Shrieks Out - Screenplay Adaptation of John Webster's The Duchess of Malfi (Paperback): J Greco Murder Shrieks Out - Screenplay Adaptation of John Webster's The Duchess of Malfi (Paperback)
J Greco
R194 Discovery Miles 1 940 Ships in 10 - 15 working days
The Spaniard - A Screenplay Based on the Life of Ludwig van Beethoven (Paperback): J Greco The Spaniard - A Screenplay Based on the Life of Ludwig van Beethoven (Paperback)
J Greco
R246 Discovery Miles 2 460 Ships in 10 - 15 working days
John O'Hara's Appointment in Samarra - Screenplay Adaptation (Paperback): J Greco John O'Hara's Appointment in Samarra - Screenplay Adaptation (Paperback)
J Greco
R160 Discovery Miles 1 600 Ships in 10 - 15 working days
The Cormorant - Screenplay Adaptation of Anton Chekhov's Three Sisters (Paperback): J Greco The Cormorant - Screenplay Adaptation of Anton Chekhov's Three Sisters (Paperback)
J Greco
R210 Discovery Miles 2 100 Ships in 10 - 15 working days
Don't Judge This Book by Its Title - Practical and Abstract Techniques and Insights (Paperback): Dr Frank J Greco Don't Judge This Book by Its Title - Practical and Abstract Techniques and Insights (Paperback)
Dr Frank J Greco
R821 Discovery Miles 8 210 Ships in 10 - 15 working days
Flannery O'Connor's A GOOD MAN IS HARD TO FIND (Paperback): J Greco Flannery O'Connor's A GOOD MAN IS HARD TO FIND (Paperback)
J Greco
R145 Discovery Miles 1 450 Ships in 10 - 15 working days
Rachel Caul, RN - or, The Means to Attain a Happy Life (Paperback): Rachel Caul, J Greco Rachel Caul, RN - or, The Means to Attain a Happy Life (Paperback)
Rachel Caul, J Greco
R463 Discovery Miles 4 630 Ships in 10 - 15 working days
A Study - Steven Stucky`s Notturno. (Paperback): Christopher J. Greco A Study - Steven Stucky`s Notturno. (Paperback)
Christopher J. Greco
R1,264 Discovery Miles 12 640 Ships in 10 - 15 working days
Lifestyle Marketing - Reaching the New American Consumer (Paperback): Ronald D. Michman, Edward M. Mazze, Alan J. Greco Lifestyle Marketing - Reaching the New American Consumer (Paperback)
Ronald D. Michman, Edward M. Mazze, Alan J. Greco
R1,133 Discovery Miles 11 330 Ships in 10 - 15 working days

In today's competitive economic environment, knowing your customer has never been more important. Research shows that most companies do not segment their market by lifestyle. Instead, they rely solely on demographic factors to define their customers. This book helps marketers understand how to reach customers from children to tweens and singles to seniors. It demonstrates how such trends as cross-shopping and the blurring of gender roles can be accounted for by one's overall marketing strategy.

Yet another consumer group evaluated here is the emerging affluent market. This book is a prerequisite to relationship marketing. It tells the reader how to reach carefully defined and described market segments. Because buyers' behaviors are so important to lifestyle market segmentation strategies, this book demonstrates how such trends as cross-shopping and the blurring of gender roles can be accounted for by one's overall marketing strategy.

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