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Retailing Triumphs and Blunders - Victims of Competition in the New Age of Marketing Management (Hardcover) Loot Price: R2,580
Discovery Miles 25 800
Retailing Triumphs and Blunders - Victims of Competition in the New Age of Marketing Management (Hardcover): Alan J. Greco,...

Retailing Triumphs and Blunders - Victims of Competition in the New Age of Marketing Management (Hardcover)

Alan J. Greco, Ronald D. Michman

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Loot Price R2,580 Discovery Miles 25 800 | Repayment Terms: R242 pm x 12*

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In today's world of galloping change, adjustment and anticipation have become ever more vital for retail operations. Many retailers have successfully anticipated change, while others have simply become relics of retailing history. Facing intense environmental competition, different types of retail institutions, whether a mass merchandiser or a hotel, find themselves confronting different types of challenges. The stories of a spectrum of retailers highlight the variables necessary for duplicating success and avoiding failure. This timely work provides a starting point for understanding the complexities and interrelationships in retail management.

General

Imprint: Praeger Publishers Inc
Country of origin: United States
Release date: November 1995
First published: November 1995
Authors: Alan J. Greco • Ronald D. Michman
Dimensions: 229 x 152 x 19mm (L x W x T)
Format: Hardcover
Pages: 280
ISBN-13: 978-0-89930-869-2
Categories: Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Business & Economics > Industry & industrial studies > Distributive industries > General
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LSN: 0-89930-869-4
Barcode: 9780899308692

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