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Books > Business & Economics > Business & management > Sales & marketing
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Lifestyle Marketing - Reaching the New American Consumer (Hardcover, New)
Loot Price: R2,349
Discovery Miles 23 490
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Lifestyle Marketing - Reaching the New American Consumer (Hardcover, New)
Expected to ship within 10 - 15 working days
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In today's competitive economic environment, knowing your customer
has never been more important. Research shows that most companies
do not segment their market by lifestyle. Instead, they rely solely
on demographic factors to define their customers. This book helps
marketers understand how to reach customers from children to tweens
and singles to seniors. It demonstrates how such trends as
cross-shopping and the blurring of gender roles can be accounted
for by one's overall marketing strategy. Yet another consumer group
evaluated here is the emerging affluent market. This book is a
prerequisite to relationship marketing. It tells the reader how to
reach carefully defined and described market segments. Because
buyers' behaviors are so important to lifestyle market segmentation
strategies, this book demonstrates how such trends as
cross-shopping and the blurring of gender roles can be accounted
for by one's overall marketing strategy.
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