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Advertising, Promotion, and Other Aspects of Integrated Marketing
Communications, South African Edition provides a contemporary view
of the role and importance of marketing communications. Emerging
topics such as the enormous popularity of social media outlets,
online and digital practices, viral communications, and personal
selling - along with all of their effects on traditional marketing
- are also discussed in this edition.
This book focuses on the impact of sustained and evolving
collaborations, showcasing research and scholarship in a faculty
group-consisting of 28 professors from five regional
universities-meeting and supporting each other since 2002.
Originally an innovation introduced by Cheryl J. Craig and funded
by a reform movement, the Faculty Academy continues to flourish in
the fourth largest city in America long after the reform initiative
abandoned its charge. Contributors to this volume represent all
stages of careers, include all races and genders, and write from a
multiplicity of disciplinary stances (literacy, mathematics,
science, social education, multiculturalism, English as a Second
Language, accountability, etc.). In addition to fascinatingly
diverse perspectives on teacher education, the authors also
investigate issues related to career trajectories-including
experiences of vulnerability. The volume illuminates how the
Faculty Academy works as a dynamic academic and social bond: not
only as a glue that binds members in community, but also in
rigorous intellectual commitments that fuel their collective
knowing and advance their careers while providing leadership,
mentorship, and modelling in up-close and timely ways.
This book traces the origins and activities of the longest-standing
collaborative teacher group in education, the Portfolio Group. Each
chapter documents, historically and conceptually, the main
intellectual moments in the evolution of the idea of knowledge
communities. Authors illuminate the expansive work, research, and
the leading/learning influence that the Portfolio Group has had in
the local education community as well as on the international
education landscape. In doing so, they illustrate the journey of a
school-based, cross-institutional knowledge community and provide
the proverbial light at the end of the tunnel for so many novice
and newly formed groups seeking sustainability. The book
demonstrates through the shared experiences of five
teachers/teacher educators the ways in which varied collaborations
aimed at professional development lead to teacher growth in
practice, leadership, and career.
Truth and Knowledge in Curriculum Making, addresses issues in
curriculum and instruction, such as the lack of Black teachers,
minority representation, and mentorship. The book arose from a
serial interpretation of five published narrative inquiries that
pinpointed complexities lived in a teacher knowledge community at
T.P. Yaeger Middle School, a campus located in the fourth largest
urban center in America. The inquiry initially resulted in a
documentary-style presentation at an educational conference using
performance narrative inquiry as an arts-based method to recount
the research. In Truth and Knowledge in Curriculum Making, the
process of researchers turned actors is unraveled by looking at the
lived experiences and identifying the embodied knowledge of
teachers in different content areas including Physical Education,
Music, Teaching English as a Second Language, Mathematics, and
Reading. The authors use parallel stories, counter stories, story
constellations, musical narrative inquiry, performance narrative
inquiry and other narrative means of sense-making as they examine
how they may relate to those stories. Ethical research dilemmas,
including the how and why behind each author's choice to burrow
into difficult topics such as race, gender and conflict resolution
are revealed. By unpacking the hidden curriculum, examining value
creation and by revealing isolated relational experiences of
participants and researchers, Truth and Knowledge in Curriculum
Making instantiates and outlines how truth and knowledge may be
formed in educational settings through intertwining narrative
inquiry, teacher knowledge and aesthetic ways of knowing.
Targeting advanced students of astronomy and physics, as well as
astronomers and physicists contemplating research on supernovae or
related fields, David Branch and J. Craig Wheeler offer a modern
account of the nature, causes and consequences of supernovae, as
well as of issues that remain to be resolved. Owing especially to
(1) the appearance of supernova 1987A in the nearby Large
Magellanic Cloud, (2) the spectacularly successful use of
supernovae as distance indicators for cosmology, (3) the
association of some supernovae with the enigmatic cosmic gamma-ray
bursts, and (4) the discovery of a class of superluminous
supernovae, the pace of supernova research has been increasing
sharply. This monograph serves as a broad survey of modern
supernova research and a guide to the current literature. The
book's emphasis is on the explosive phases of supernovae. Part 1 is
devoted to a survey of the kinds of observations that inform us
about supernovae, some basic interpretations of such data, and an
overview of the evolution of stars that brings them to an explosive
endpoint. Part 2 goes into more detail on core-collapse and
superluminous events: which kinds of stars produce them, and how do
they do it? Part 3 is concerned with the stellar progenitors and
explosion mechanisms of thermonuclear (Type Ia) supernovae. Part 4
is about consequences of supernovae and some applications to
astrophysics and cosmology. References are provided in sufficient
number to help the reader enter the literature.
A collection of narrative inquiries of school reform. It features
14 chapters covering topics such as: T.P. Yaeger Middle School - A
Case of 'The Monkey's Paw'; Two Storied School Landscapes -
Influences on Teachers' Knowledge; and Destiny High School - A Case
of 'The Rainbow Fish'.
This book presents state-of-the-art information on both the
scientific and clinical aspects of the Millon Clinical Multiaxial
Inventory, a test that uniquely assesses both personality pathology
and psychopathology. The book presents original contributions from
major researchers/clinicians who have published seminal papers on
the MCMI and who are recognized authorities in their specific
areas. Clinical examples of the MCMI with a variety of clinical
populations are provided, and many chapters summarize the research
in that area as well as present clinical illustrations of the MCMI
with actual cases.
The book provides the reader with the most accurate information on
the MCMI -- a test that has made exciting advances in the
assessment of personality and psychopathology. The scientific and
clinical status of this instrument is presented with a variety of
clinical populations, including major psychiatric disorders,
depression, substance abuse, anxiety disorders, eating and stress
disorders, etc. Recent applications and advances in special areas,
such as the instrument's use with medical populations and
non-clinical populations, are also presented.
Trump Fiction:Essays on Donald Trump in Literature, Film, and
Television examines depictions of Donald Trump and his fictional
avatars in literature, film, and television, including works that
took up the subject of Trump before his successful presidential
campaign (in terms that often uncannily prefigure his presidency)
as well as those that have appeared since he took office. Covering
a range of texts and approaches, the essays in this collection
analyze the place Trump has assumed in literary and popular
culture. By investigating how authors including Bret Easton Ellis,
Amy Waldman, Thomas Pynchon, Howard Jacobson, Mark Doten, Olivia
Laing, and Salman Rushdie, along with films and television programs
like The Fresh Prince of Bel-Air, Sesame Street, Sex and the City,
Two Weeks Notice, Our Cartoon President, and Pose have approached
and shaped the discourse surrounding Trump, the contributors
collectively demonstrate the ways these cultural artifacts serve as
sites through which the culture both resists and abets Trump and
his rise to power.
This book revolves around curriculum making, reciprocal learning,
and the best-loved self. It draws on extensive school-based studies
conducted with teachers in the United States, China, and Canada,
and weaves in experiences from other cross-national projects,
keynote addresses, archival research, and editorial work. The
elucidation of the 'best-loved self' drives home the point that
teachers are more than the subject matter they teach: they are
students' role models and allies. Curriculum making and reciprocal
learning relationships enrich teachers' and students' being and
becoming as they live curriculum alongside one another-with the
goal of more satisfying lives held firmly in view.
For nearly thirty-five years, the international legal community has
relied on one ambitious yet humble volume as a starting point for
legal questions. This classic red volume is a one-of-a-kind
reference tool that brings together both terminology and pertinent
descriptive information on international law. This book will also
be available online as an e-reference on the Oxford University
Press Digital Reference Shelf.
Now in its third edition, The Parry and Grant Encyclopaedic
Dictionary of International Law is completely updated and expanded
to include increased coverage in growing areas of international law
including diplomatic law, criminal law, human rights, and more.
Over 2,500 entries (over a 20% increase in content from the
previous edition) provides the reader with copious references for
further research including cases, treaties, journal articles, and
websites.
Its alphabetically arranged entries allow the reader to form a
deeper understanding than a mere definition could supply and offer
concise but substantial information on such essentials of
international law as:
Legal terms as used in international law
Significant doctrines
Prominent cases, decisions and arbitration
Important incidents
Judicial and literary figures
Treaties and conventions
Organizations and institutions
Acronyms
In this provocative book, Carys Craig challenges the assumptions of
possessive individualism embedded in modern day copyright law,
arguing that the dominant conception of copyright as private
property fails to adequately reflect the realities of cultural
creativity. Employing both theoretical argument and doctrinal
analysis, including the novel use of feminist theory, the author
explores how the assumptions of modern copyright result in law that
frequently restricts the kinds of expressive activities it ought to
encourage. In contrast, Carys Craig proposes a relational theory of
copyright based on a dialogic account of authorship, and guided by
the public interest in a vibrant, participatory culture. Through a
critical examination of the doctrines of originality and fair
dealing, as well as the relationship between copyright and freedom
of expression, she explores how this relational theory of copyright
law could further the public purposes of the copyright system and
the social values it embodies. This unique and insightful study
will be of great interest to students and scholars of intellectual
property, communications, cultural studies, feminist theory and the
arts and humanities. Contents: 1. Introduction Part I: Copyright
and Cultural Creativity in Context 2. Constructing Authorship: The
Underlying Philosophy of the Copyright Model 3. Authorship and
Conceptions of the Self: Feminist Theory and the Relational Author
Part II: The Origin of Copyright: Locke, Labour and Limiting the
Author s Right 4. Against a Lockean Approach to Copyright 5. The
Evolution of Originality: The Author s Right and the Public
Interest Part III: Use, Transformation and Appropriation :
Exploring the Limits of Copyright 6. Fair Dealing and the Purposes
of Copyright Protection 7. Dissolving the Conflict between
Copyright and Freedom of Expression 8. Final Conclusions Index
An expansive and incisive overview of the practical uses of
harmonization and its implications for data quality and costs In
Survey Data Harmonization in the Social Sciences, a team of
distinguished social science researchers delivers a comprehensive
collection of ex-ante and ex-post harmonization concepts and
methodologies in the context of specific longitudinal and
cross-national survey projects. The book examines how ex-ante and
ex-post harmonization work individually and in relation to one
another, offering practical guidance on harmonization decisions in
the preparation of new surveys. Contributions from experts in
sociology, political science, demography, economics, health, and
medicine are included, all of which give voice to
discipline-specific and interdisciplinary views on methodological
challenges inherent in harmonization. The authors offer
perspectives from Europe and the United States, as well as Africa,
the latter of which provides perspectives rarely features in survey
research methodology handbooks. Readers will also find: A thorough
introduction to approaches and concepts for survey data
harmonization, as well as the effects of data harmonization on the
overall survey research process Comprehensive explorations of
ex-ante harmonization of survey instruments and non-survey data
Practical discussions of ex-post harmonization of national social
surveys, including explorations of survey data recycling and the
harmonization of panel surveys In-depth examinations of the use of
harmonized data in statistical analysis, as well as
standardization, harmonization, and comparability Perfect for upper
undergraduate and graduate academic researchers who specialize in
survey research methodology, Survey Data Harmonization in the
Social Sciences will also earn a place in the libraries of survey
practitioners who engage in international research.
A large amount of research effort goes into assessing the health
benefits of a plant-based diet, resulting from human desire to
consume a more sustainable diet that is less destructive of the
earth's natural resources. In addition, a growing number of people
are choosing the vegan or total vegetarian diet because of the
potential to greatly reduce the risk of chronic diseases and
mortality rates. Although this interest in plant-based eating is
popular, there exist concerns on the safety of some vegetarian
diets, especially a vegan diet. This book describes issues of the
vegetarian diet and outlines ways to prevent nutrient deficiencies.
Vegetarian Nutrition and Wellness focuses on synthesizing research
around vegetarian diets and human health. A major section of the
book deals with how a vegetarian diet protects population groups
from the major chronic diseases, such as cardiovascular diseases,
obesity, and various cancers. Based upon ecological and clinical
studies, chapter authors explain the health-promoting properties of
plant-based diets, and compare/contrast health outcomes obtained
from consuming omnivorous diets with a vegetarian or vegan diet.
Fruits and vegetables figure prominently in vegetarian diets and
provide a substantial effect in disease reduction and
health-promoting properties of a plant-based diet. Vegetarian
Nutrition and Wellness is written for the academic community,
registered dietitians, health professionals, and graduate students
in nutrition and public health. Each chapter provides a
comprehensive review of the scientific literature and includes a
concise summary at the beginning of each chapter. The time is ripe
for this book to update the scientific community with a collage of
well-documented topics on vegetarian nutrition.
All countries in the world understand that education is vital to
human and economic prosperity and that teacher education
unavoidably is implicated. But the snag is this: political forces
shaping public opinion in individual nations (particularly the
U.S.) are deeply divided concerning how teacher education should
proceed. This book acknowledges this Achilles heel tension, but
does not become weighed down by it. Instead, it focuses on the
practical (t) (Schwab, 1969), matters that have been locally
deliberated and enacted. Pedagogies are named, origins
(cultural/practical/theoretical/policy roots) are traced and a live
example of the pedagogy unfurling in the local setting is presented
from an insider-view.
All countries in the world understand that education is vital to
human and economic prosperity and that teacher education
unavoidably is implicated. But the snag is this: political forces
shaping public opinion in individual nations (particularly the
U.S.) are deeply divided concerning how teacher education should
proceed. This book acknowledges this Achilles heel tension, but
does not become weighed down by it. Instead, it focuses on 'the
practical' (Schwab, 1969), matters that have been locally
deliberated and enacted. Pedagogies are named, origins
(cultural/practical/theoretical/policy roots) are traced and a live
example of the pedagogy unfurling in the local setting is presented
from an insider-view.
Have you ever considered how much effect information technology has
on society throughout the world? Progress often places lower income
and marginalized communities at a distinct disadvantage. Community
Participation and Geographic Information Systems, however, offers a
detailed look at numerous incidences around the world where
communities have actually taken control of the technology and
really used it to their advantage. This is presented in the form of
case studies and models such as Philadelphia's neighborhoods, the
Atlanta Project, and neighborhood revitalization in Minneapolis,
reflect on public participation in GIS concepts, best practices,
constraints and opportunities.
To this point in time, teacher education has been approached in
mostly insular ways because it is largely driven by state and
national education policies. However, the spread of the global
economy and the increased stature of international comparison tests
(i.e., TIMSS) has changed all that. All countries in the world
understand that education is vital to human and economic prosperity
and that teacher education unavoidably is implicated. But the snag
is this: political forces shaping public opinion in individual
nations (particularly the U.S.) are deeply divided concerning how
teacher education should proceed. This book acknowledges this
Achilles heel tension, but does not become weighed down by it.
Instead, it focuses on 'the practical' (Schwab, 1969), matters that
have been locally deliberated and enacted. Pedagogies are named,
origins (cultural/practical/theoretical/policy roots) are traced
and a live example of the pedagogy unfurling in the local setting
is presented from an insider-view. After that, the conditions
necessary for the pedagogy to be transported successfully to
another international location are discussed.
Research on teacher education and classroom teaching has evolved
significantly in recent decades, with more research taking an
international or intersectional lens. The International Study
Association on Teachers and Teaching (ISATT) has moved with the
field, beginning as a predominantly white European and North
American organization in 1983, it now has active membership from
more than 60 countries across the globe. The ISATT 40th Anniversary
Yearbook, presented over four volumes, reflects this growth through
celebrating the contributions of ISATT members over time and
offering current scholarly research to inform current and future
teacher education and teaching. This volume, Teacher Education in
the Wake of Covid-19, pays particular attention to ways in which
teaching and teacher education have been impacted by, and respond
to, advances in technology and to the coronavirus pandemic. The
editors present chapters dedicated to the examining the tools of
technology and how these intersect with and have potential within
teaching and teacher education as we look to the future
possibilities. A collection of chapters provide analysis of the
lived reality of pivoting to embrace pandemic pedagogies; the
pandemic and social relationships; assessment during the pandemic;
and the consequences for equity and agency. All four volumes that
make up the 40th Anniversary Yearbook offer invaluable insights for
teacher educators and educational researchers the world over,
offering international perspectives from North America, Europe,
South America, Asia, Africa, and Australia.
Cultivating Curious and Creative Minds presents a plethora of
approaches to developing human potential in areas not
conventionally addressed. Organized in two parts, this
international collection of essays provides viable educational
alternatives to those currently holding sway in an era of
high-stakes accountability. Taken together, the chapters in Part I
of Cultivating Curious and Creative Minds provide a sampling of
what the cultivation of curious and creative minds entails. The
contributing authors shed light on how curiosity and creativity can
be approached in the teaching domain and discuss specific ideas
concerning how it plays out in particular situations and contexts.
Cultivating Curious and Creative Minds presents a plethora of
approaches to developing human potential in areas not
conventionally addressed. Organized in two parts, this
international collection of essays provides viable educational
alternatives to those currently holding sway in an era of
high-stakes accountability. Taken together, the chapters in Part I
of Cultivating Curious and Creative Minds provide a sampling of
what the cultivation of curious and creative minds entails. The
contributing authors shed light on how curiosity and creativity can
be approached in the teaching domain and discuss specific ideas
concerning how it plays out in particular situations and contexts.
The recent emergence of many new states and the creation of a large
number of international institutions have resulted in considerable
growth in the number of persons having diplomatic status. However,
an unfortunate side-effect of this growth has been a corresponding
increase in the number of attacks on diplomatic personnel, as
symbolic figures diplomats are targets for all types of political
violence. This book provides an in-depth examination of the legal
and non-legal regimes directed towards the protection of diplomatic
personnel around the world. It examines the theoretical and
practical justifications for the granting of special protection to
such personnel and also particular recent developments in
international law relating to the prevention of terrorism and the
development of international criminal law, including the
International Criminal Court.
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