In the third volume of this series, Media Studies, the emphasis is on media content and media audiences. Media content and media audiences (or users) are covered from methodological and theoretical perspectives.

For the revised reprint of this volume, a new introduction has been included to highlight the relevance of the current content and to contextualise within it the content of Volume 4 Social (New) Media and Mediated Communication Today (2017).

Part 1 of the book deals with: quantitative content analysis; communication and media semiotics; media, language and discourse; media and visual literacy; visual text analysis; textual analysis: narrative and argument; narrative analysis; film theory and criticism Part 2 deals with: media audience theory (dealing with the uses and gratification theory, reception theory and ethnography); questionnaire surveys in media research; field research in media studies; measuring media audiences; psychoanalysis and television as an illustration of an applied theoretical approach in media audience research.

In the second volume of the four-part textbook series on Media Studies the emphasis is again on the relationship between media and society. While further exploring media as an institution, this volume also introduces the topics of media regulation and content.

Volume 2 is guided in part by the question: How do we control and manage the media? Communications policy is explained, with overviews of how the Southern African media is externally and internally regulated to ensure a well-organised and disciplined modern media system. Strategic ways of managing the media are discussed. The book deals with the concept of media representation: How does the media reflect and represent reality or its aspects? Is the news that is presented an accurate portrayal of reality? How does the media deal with identity, race, gender, sexual orientation, the environment, AIDS, violence and terrorism?

This section thus critically analyses questions about how the media depicts people, topics, organisations and issues.

This up-to-date, comprehensive, user-friendly and accessible series has been written by key thinkers in Media Studies locally and from abroad.

Media Studies encompasses the systematic, critical and analytical study of the media, in all its forms, and sees the media as one of the most important generators and disseminators of meaning in contemporary society. Media Studies investigates who owns the media, who produces the media, media content and the users of the media. It investigates the power relationships between the media and politics, culture, economy, society, and above all, the relationship between the media and democracy.

Contents Include:
• A history of the South African media
• A macro history of the media in Africa
• Theoretical approaches to mass communication and media research
• The functions and effects of the media in society
• Media culture/media and culture
• The ideological power of the media
• The media as public sphere in contemporary society
• The impact of globalisation and communication technology on media and media communication.

The development of an enabling and socially just learning environment in schools relates to teaching and learning but of equal significance is the assessment of and for learning. Of particular importance is the provision of equitable assessment opportunities for learners who experience physical, sensory and neurological disabilities or specific learning difficulties. Guidelines for assessment accommodations focuses on assessment adaptations and methods of assessment accommodations for learners who experience reading and writing challenges that prevent them from giving a true reflection of their acquired knowledge and skills in classroom tests and examinations. Guidelines for assessment accommodations provides a general and useful framework for assessment practices in an inclusive environment. It discusses the support of learners with language and other difficulties and gives specific techniques for adapting assessments to assist learners. Guidelines for assessment accommodations is aimed at all educators facing the challenge of assessing learners with disabilities and learning difficulties fairly and consistently.

What causes economic growth? What determines the price of umqombothi? Why is Eskom a monopoly? Are cryptocurrencies a form of money? Why is South Africa so unequal?

Mzansinomics: Understanding the basics of the South African economy introduces economics to a South African audience. It explains the key economic concepts and issues in the news every day – markets, inflation, budget deficits, collusion, inequality, economic growth – in a straightforward, practical and non-technical way. A question-and-answer format, with many examples and updated statistics, exposes South Africa’s unique economic challenges and opportunities.

The book is useful as a quick reference for seasoned industry professionals, as a text for students who want to obtain a basic understanding of economics without enrolling for a formal mainstream course, and as a resource for those interested in the structure and development of the South African economy.

Mzansinomics is the product of two passionate South African economists, Johan Fourie, professor of Economics at Stellenbosch University and Philip Mohr, who was professor of Economics at the University of South Africa for over two decades.

Parasiticide Discovery: In Vitro and In Vivo Tests with Relevant Parasite Rearing and Host Infection/Infestation Methods, Volume Two presents valuable screening methods that have led to the discovery of the majority of parasiticides commercialized in the animal health industry. As much of the knowledge of parasiticide discovery methods is being lost in the animal health industry as seasoned parasitologists retire, this book serves to preserve valuable methods that have led to the discovery of the majority of parasiticides commercialized in animal health, also giving insights into the in vitro and in vivo methods used to identify the parasiticide activity of compounds.

Parasiticide Discovery: In Vitro and In Vivo Tests with Relevant Parasite Rearing and Host Infection/Infestation Methods, Volume One presents valuable screening methods that have led to the discovery of the majority of parasiticides commercialized in the animal health industry. As much of the knowledge of parasiticide discovery methods is being lost in the animal health industry as seasoned parasitologists retire, this book serves to preserve valuable methods that have led to the discovery of the majority of parasiticides commercialized in animal health, also giving insights into the in vitro and in vivo methods used to identify the parasiticide activity of compounds.

Charles J. Fourie se Vrededorp handel oor die geboorte van die Nuwe Suid-Afrika in 1990 en 1994. Dit is egter nie net 'n poltieke drama nie. Die oortuigende en diepgaande karakteruitbeelding sorg dat dit 'n algemeen menslike trefkrag het. Die drama bestaan onder meer uit 'n toneelstuk binne 'n toneelstuk. Samuel Beckett se Waiting for Godot word deur drie van die karakters opgevoer. Die absurde situasie van Beckett se stuk kry 'n besondere sinvolheid in Fourie se verwerking daarvan. Die stuk eindig met 'n fiktiewe, gespeelde vooruitflits na 2004. Dit plaas die voorafgaande gebeure in 'n nuwe, skrynende perspektief. Vrededorp is bekroon met die 2005 KKNK / Nagtegaal toekenning vir Beste Nuwe Drama. Kobus Burger, Beeld se teaterresensent, het van die stuk gese: "Fourie vermeng die persoonlike, sosiale, politieke en maatskaplike meesterlik in 'n verhoogwerk wat 'n mens diep raak."

Why do many people with disorders of communication experience a sense of demoralization? Do these subjective experiences have any bearing on how such problems should be treated? How can professionals dealing with speech, language, hearing and other communication disorders analyse and respond to the subjective and relational needs of clients with such problems? In this book, authors in the fields of communication disorders analyse the psychological, social and linguistic processes and interactions that underpin clinical practice, from both client and clinician perspectives. The chapters demonstrate how it is possible to analyze and understand client-clinician discourse using qualitative research, and describe various challenges to establishing relationships such as cultural, gender and age differences. The authors go on to describe self-care processes, the therapeutic use of the self, and various psychological factors that could be important for developing therapeutic relationships. Also covered are the rarely considered topics of spirituality and transpersonal issues, which may at times be relevant to clinicians working with clients who have debilitating, degenerative and terminal illnesses associated with certain communication disorders. While this book is geared toward the needs of practicing and training speech, language and hearing clinicians, other professional such as teachers of the deaf, psychotherapists, nurses, and occupational therapists will find the ideas relevant, interesting and easily translatable for use in their own clinical practice.

Why do many people with disorders of communication experience a sense of demoralization? Do these subjective experiences have any bearing on how such problems should be treated? How can professionals dealing with speech, language, hearing and other communication disorders analyse and respond to the subjective and relational needs of clients with such problems? In this book, authors in the fields of communication disorders analyse the psychological, social and linguistic processes and interactions that underpin clinical practice, from both client and clinician perspectives. The chapters demonstrate how it is possible to analyze and understand client-clinician discourse using qualitative research, and describe various challenges to establishing relationships such as cultural, gender and age differences. The authors go on to describe self-care processes, the therapeutic use of the self, and various psychological factors that could be important for developing therapeutic relationships. Also covered are the rarely considered topics of spirituality and transpersonal issues, which may at times be relevant to clinicians working with clients who have debilitating, degenerative and terminal illnesses associated with certain communication disorders. While this book is geared toward the needs of practicing and training speech, language and hearing clinicians, other professional such as teachers of the deaf, psychotherapists, nurses, and occupational therapists will find the ideas relevant, interesting and easily translatable for use in their own clinical practice.

Media Studies Volume 4, developed by its expert authors will deal with media theory and research in the context of how social (new) media and the convergence and digitisation of the media have changed and affected mediated communication today. Practical examples, case studies, applications, learning outcomes and exercises will be part of the book. This is the final volume in the Juta Media Studies series.