With rising financial difficulties and declining enrollments, many colleges and universities are finding that they need new and better ways to present and promote themselves to potential students and the general public. New Strategies in Higher Education Marketing contains practical, "how-to" applications of marketing thought and theory for the higher education environment. Written by practitioners for practitioners, this valuable book offers new viewpoints, tools, and creative ways to solve potentially devastating problems through the implementation of marketing. Each chapter is application oriented and cases and situations common to most universities and colleges are discussed to illustrate marketing strategies and techniques to make them more easily understood and readily usable.New Strategies in Higher Education Marketing is divided into four sections: Strategy Research and Promotion Enrollment Services Development. It includes informative chapters on topics including perceptions and proper application of marketing in higher education; fund raising; public relations; coordination of intra-organizational efforts; techniques and methods of gathering information and data; and the challenge and management of student enrollment. Directors, presidents, vice-presidents, and others responsible for or interested in the marketing of a college or university will find a wealth of highly practical information in this book.

With rising financial difficulties and declining enrollments, many colleges and universities are finding that they need new and better ways to present and promote themselves to potential students and the general public. New Strategies in Higher Education Marketing contains practical, "how-to" applications of marketing thought and theory for the higher education environment. Written by practitioners for practitioners, this valuable book offers new viewpoints, tools, and creative ways to solve potentially devastating problems through the implementation of marketing. Each chapter is application oriented and cases and situations common to most universities and colleges are discussed to illustrate marketing strategies and techniques to make them more easily understood and readily usable.New Strategies in Higher Education Marketing is divided into four sections: Strategy Research and Promotion Enrollment Services Development. It includes informative chapters on topics including perceptions and proper application of marketing in higher education; fund raising; public relations; coordination of intra-organizational efforts; techniques and methods of gathering information and data; and the challenge and management of student enrollment. Directors, presidents, vice-presidents, and others responsible for or interested in the marketing of a college or university will find a wealth of highly practical information in this book.

Cluster Randomised Trials, Second Edition discusses the design, conduct, and analysis of trials that randomise groups of individuals to different treatments. It explores the advantages of cluster randomisation, with special attention given to evaluating the effects of interventions against infectious diseases. Avoiding unnecessary mathematical detail, the book covers basic concepts underlying the use of cluster randomisation, such as direct, indirect, and total effects. In the time since the publication of the first edition, the use of cluster randomised trials (CRTs) has increased substantially, which is reflected in the updates to this edition. There are greatly expanded sections on randomisation, sample size estimation, and alternative designs, including new material on stepped wedge designs. There is a new section on handling ordinal outcome data, and an appendix with descriptions and/or generating code of the example data sets. Although the book mainly focuses on medical and public health applications, it shows that the rigorous evidence of intervention effects provided by CRTs has the potential to inform public policy in a wide range of other areas. The book encourages readers to apply the methods to their own trials, reproduce the analyses presented, and explore alternative approaches.

Details Lawrence's reception of Melville and reveals his underacknowledged role in the Melville Revival, while contributing to the history of the book and the study of the creative process. How Lawrence Read Melville is a highly focused account of D. H. Lawrence's discovery and reception of Herman Melville, from when he first read Moby-Dick as a young man to his final references to Melville in his late works. It shows Lawrence's initial reaction to Moby-Dick; how it led him to other works by Melville, namely Typee and Omoo; and how Melville affected Lawrence's critical and creative writing and shaped his philosophy. This book is a study of the creative process that shows how one great writer inspired another, but it also makes a major contribution to the history of the book and two of its subfields: the history of reading, and reception studies. By his death in 1891, Melville had been forgotten except by a small circle of English enthusiasts. That group put Lawrence onto Melville, whereupon he became a - until now largely unacknowledged - leader of the Melville Revival that rescued the great writer from obscurity. This Swiss army knife of a book will appeal to scholars and booklovers alike.

During the height of the Cold War, passionate idealists across the US and Africa came together to fight for Black self-determination and the antiracist remaking of society. Beginning with the 1957 Ghanaian independence celebration, the optimism and challenges of African independence leaders were publicized to African Americans through community-based newspapers and Historically Black Colleges and Universities. Inspired by African independence—and frustrated with the slow pace of civil rights reforms in the US—a new generation of Black Power activists embarked on nonviolent direct action campaigns and built alternative institutions designed as spaces of freedom from racial subjugation. Featuring interviews with activists, extensive archival research, and media analysis, Robin Hayes reveals how Black Power and African independence activists created a diaspora underground, characterized by collaboration and reciprocal empowerment. Together, they redefined racial discrimination as an international human rights issue requiring education, sustained collective action, and global solidarity—laying the groundwork for future transnational racial justice movements, such as Black Lives Matter.

The doctrine of hell is one of the most difficult and unsavory theological topics. In Four Views on Hell, leading biblical scholars meet this subject head-on, discussing the four primary views on what the Scriptures say about divine punishment. Is hell to be understood literally as a place of eternal smoke and flames? Or are such images simply metaphors for a real but different form of punishment? Is there such a thing as "conditional immortality," in which God annihilates the souls of the wicked rather than punishing them endlessly? Is there a Purgatory, and if so, how does it fit into the scope of biblical interpretation? Here, scholars who affirm an inspired Bible, relevant and authoritative for every era, present models they consider most faithful to Scripture: Literal - defended by John F. Walvoord Metaphorical - defended by William Crockett Conditional - defended by Clark Pinnock Purgatorial - defended by Zachary Hayes Each view in turn is presented, respectfully critiqued by the others, and defended. This evenhanded approach is ideal for comparing views in order to form a personal conclusion about one of Christianity's toughest doctrines. The Counterpoints series presents a comparison and critique of scholarly views on topics important to Christians that are both fair-minded and respectful of the biblical text. Each volume is a one-stop reference that allows readers to evaluate the different positions on a specific issue and form their own, educated opinion.

A comprehensive guide to the work of Jacob Robert Kantor, and a must-have for anyone interested in behaviour analysis or cognitive behavioural science. Often overlooked or misunderstood, the work of American psychologist Jacob Robert Kantor is finally being recognized for its contribution to contextual behaviour sciences. This important volume brings Kantor's prescient work into the twenty-first century, teaching readers the foundations and unique features of interbehaviorism in a straightforward way and exploring the profound effects it has in applied domains like perspective-taking, feelings and emotions, interpersonal relationships, and more. In this volume, you'll find detailed explanations of Kantor's theory, as well as its research assumptions and foundations. Whether you're a behaviour therapist, contextual behaviour scientist, behaviour analyst, student of behaviour analysis, or simply interested in the history of interbehaviorism and its modern applications, this book is an essential addition to your professional library.

These innovative essays take a comparative approach to queer studies while simultaneously queering the field of comparative literature, strengthening the interdisciplinarity of both. By focusing not only on comparative praxis, but also on interrogating our assumptions and categories of analysis, "Comparatively Queer" powerfully transforms the paradigms of comparison.

Cluster Randomised Trials, Second Edition discusses the design, conduct, and analysis of trials that randomise groups of individuals to different treatments. It explores the advantages of cluster randomisation, with special attention given to evaluating the effects of interventions against infectious diseases. Avoiding unnecessary mathematical detail, the book covers basic concepts underlying the use of cluster randomisation, such as direct, indirect, and total effects. In the time since the publication of the first edition, the use of cluster randomised trials (CRTs) has increased substantially, which is reflected in the updates to this edition. There are greatly expanded sections on randomisation, sample size estimation, and alternative designs, including new material on stepped wedge designs. There is a new section on handling ordinal outcome data, and an appendix with descriptions and/or generating code of the example data sets. Although the book mainly focuses on medical and public health applications, it shows that the rigorous evidence of intervention effects provided by CRTs has the potential to inform public policy in a wide range of other areas. The book encourages readers to apply the methods to their own trials, reproduce the analyses presented, and explore alternative approaches.

This volume contains the proceedings of Formal Methods 2005, the 13th InternationalSymposiumonFormalMethodsheldinNewcastleuponTyne, UK, during July 18 22, 2005. Formal Methods Europe (FME, www.fmeurope.org) is an independent association which aims to stimulate the use of, and research on, formal methods for system development. FME conferences began with a VDM Europe symposium in 1987. Since then, the meetings have grown and have been held about once every 18 months. Throughout the years the symposia have been notablysuccessfulinbringingtogetherresearchers, tooldevelopers, vendors, and users, both from academia and from industry. Formal Methods 2005 con?rms this success. We received 130 submissions to the main conference, from all over the world. Each submission was carefully refereed by at least three reviewers. Then, after an intensive, in-depth discussion, the Program Committee selected 31 papers for presentation at the conference. They form the bulk of this volume. We would like to thank all the Program Committee members and the referees for their excellent and e?cient work. Apart from the selected contributions, the Committee invited three keynote lectures from Mathai Joseph, Marie-Claude Gaudel and Chris Johnson. You will ?nd the abstracts/papers for their keynote lectures in this volume as well. AninnovationfortheFM2005programwasapaneldiscussiononthehistory of formal methods, with Jean-Raymond Abrial, Dines Bjorner, Jim Horning and Cli? Jones as panelists. Unfortunately, it was not possible to re?ect this event in the current volume, but you will ?nd the material documenting it elsewhere (see the conference Web page).

A vital collection of interdisciplinary essays that illuminates the significance of Marian shrines and promises to teach scholars how to “read” them for decades to come. American Patroness: Marian Shrines and the Making of US Catholicism is a collection of twelve essays that examine the historical and contemporary roles of Marian shrines in US Catholicism. The essays in this collection use historical, ethnographic, and comparative methods to explore how Catholics have used Marian devotion to make an imprint on the physical and religious landscape of the United States. Using the dynamic malleability of Marian shrines as a starting place for studying US Catholicism, each chapter reconsiders the American religious landscape from the perspective of a single shrine to Mary and asks: What does this shrine reveal about US Catholicism and about American religion? Each of the contributors in American Patroness examines why and how Marian shrines persist in the twenty-first century and subsequently uses that examination to re-read contemporary US Catholicism. Because shrines are not neutral spaces—they reflect and shape the elastic yet strict boundaries of what counts as Catholic identity, and who controls prayer practices—the studies in this collection also shed light on the contested dynamics of these holy sites. American Patroness demonstrates that Marian shrines continue to be places where an American Catholic identity is continuously worked on, negotiations about power occur, and Marian relationships are fostered and nurtured in spaces that are simultaneously public and intimate.

A vital collection of interdisciplinary essays that illuminates the significance of Marian shrines and promises to teach scholars how to “read” them for decades to come. American Patroness: Marian Shrines and the Making of US Catholicism is a collection of twelve essays that examine the historical and contemporary roles of Marian shrines in US Catholicism. The essays in this collection use historical, ethnographic, and comparative methods to explore how Catholics have used Marian devotion to make an imprint on the physical and religious landscape of the United States. Using the dynamic malleability of Marian shrines as a starting place for studying US Catholicism, each chapter reconsiders the American religious landscape from the perspective of a single shrine to Mary and asks: What does this shrine reveal about US Catholicism and about American religion? Each of the contributors in American Patroness examines why and how Marian shrines persist in the twenty-first century and subsequently uses that examination to re-read contemporary US Catholicism. Because shrines are not neutral spaces—they reflect and shape the elastic yet strict boundaries of what counts as Catholic identity, and who controls prayer practices—the studies in this collection also shed light on the contested dynamics of these holy sites. American Patroness demonstrates that Marian shrines continue to be places where an American Catholic identity is continuously worked on, negotiations about power occur, and Marian relationships are fostered and nurtured in spaces that are simultaneously public and intimate.

During the height of the Cold War, passionate idealists across the US and Africa came together to fight for Black self-determination and the antiracist remaking of society. Beginning with the 1957 Ghanaian independence celebration, the optimism and challenges of African independence leaders were publicized to African Americans through community-based newspapers and Historically Black Colleges and Universities. Inspired by African independence-and frustrated with the slow pace of civil rights reforms in the US-a new generation of Black Power activists embarked on nonviolent direct action campaigns and built alternative institutions designed as spaces of freedom from racial subjugation. Featuring interviews with activists, extensive archival research, and media analysis, Robin Hayes reveals how Black Power and African independence activists created a diaspora underground, characterized by collaboration and reciprocal empowerment. Together, they redefined racial discrimination as an international human rights issue requiring education, sustained collective action, and global solidarity-laying the groundwork for future transnational racial justice movements, such as Black Lives Matter.

The story of the critical reception of Crane's great Civil War novel from its publication to the present, with particular attention to the effects of later wars on that reception. Stephen Crane's masterpiece The Red Badge of Courage was a sensation when it first appeared in 1895: many readers were astonished that this upstart, born after the Civil War, had written the single best novel on the subject. It remains one of the best books on the experience of war in American literature. Since its publication, The Red Badge has been repeatedly subjected to new scrutiny - not only by the passing of time and the changing of critical trends, but by every new war - to see if Crane's story still holds its power. So far, it has done so, not just in the eyes of literary critics but also among soldiers. The two world wars, Korea, Vietnam, the Gulf War, and the wars in Iraq and Afghanistan: all these have shaped the book's critical reception; and veterans, many of whom have commended Crane's insight into the experience of battle, have significantly affected how it has been read and understood. After World War I, Red Badge was closely associated with modernist novels written by those with wartime experience, Ernest Hemingway most importantly. After World War II and Korea, the book resonated with the manyveterans the G.I. Bill brought into the classroom to study American literature, some of whom became critics themselves. And during and after Vietnam and the other controversial wars that have followed, Crane's book has continuedto call forth a steady stream of critical response. Kevin J. Hayes's book is the story of the critical reception of The Red Badge both in and out of war.

These innovative essays take a comparative approach to queer studies while simultaneously queering the field of comparative literature, strengthening the interdisciplinary of both. The book focuses not only on comparative praxis, but also on interrogating our assumptions and categories of analysis.

A major concern about the global expansion of nuclear power is the potential spread of nuclear fuel cycle technology (particularly uranium enrichment and spent fuel processing) that could be used for nuclear weapons. Despite 30 years of effort to limit access to uranium enrichment, several undeterred states pursued clandestine nuclear programs, the A.Q. Khan black market network's sales to Iran and North Korea representing the most egregious examples. However, concern over the spread of enrichment and reprocessing technologies may be offset by support for nuclear power as a cleaner and more secure alternative to fossil fuels. This book explores the history of reactor and fuel cycle technologies development with a focus on the policy implications of expanding global access to nuclear power and U.S. uranium reserve estimates.

First published by Derrydale in 1934, this third volume of short stories by Gordon Grand includes the marvelous comic story, Everything Is Alright, Sonny . Featuring Colonel Weatherford and his Millbeck hounds, the warm and humorous stories are ideal for fireside reading for young and old. Illustrations by W. J. Hayes with a color frontispiece.