New Strategies in Higher Education Marketing (Hardcover)

With rising financial difficulties and declining enrollments, many colleges and universities are finding that they need new and better ways to present and promote themselves to potential students and the general public. New Strategies in Higher Education Marketing contains practical, "how-to" applications of marketing thought and theory for the higher education environment. Written by practitioners for practitioners, this valuable book offers new viewpoints, tools, and creative ways to solve potentially devastating problems through the implementation of marketing. Each chapter is application oriented and cases and situations common to most universities and colleges are discussed to illustrate marketing strategies and techniques to make them more easily understood and readily usable.New Strategies in Higher Education Marketing is divided into four sections: Strategy Research and Promotion Enrollment Services Development. It includes informative chapters on topics including perceptions and proper application of marketing in higher education; fund raising; public relations; coordination of intra-organizational efforts; techniques and methods of gathering information and data; and the challenge and management of student enrollment. Directors, presidents, vice-presidents, and others responsible for or interested in the marketing of a college or university will find a wealth of highly practical information in this book.

General

Imprint:	Routledge Member of the Taylor and Francis Group
Country of origin:	United States
Release date:	October 1991
First published:	1991
Authors:	James A. Burns • Thomas J. Hayes
Dimensions:	222 x 160 x 17mm (L x W x T)
Format:	Hardcover
Pages:	196
ISBN-13:	978-1-56024-198-0
Categories:	Books > Social sciences > Education > Organization & management of education > General Books > Social sciences > Education > Higher & further education > General Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	1-56024-198-5
Barcode:	9781560241980

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