An insightful exploration of the global growth of Chinese brands that presents a unique Chinese perspective on history and culture in branding.
China's growing economic power is an established fact, but why have Chinese brands so far been unable to translate success at home to international recognition? Including case studies such as: the 2008 Beijing Olympics opening ceremony, arguably the most expensive branding effort in recent memory; and Shanghai Tang, a global fashion brand with aesthetic roots in Chinese historical culture, "From Chinese Brand Culture to Global Brands" is an expert and insightful look at Chinese brand culture and its capacity to serve as a complement to existing models of brand globalization. Rather than explore Western branding in Chinese contexts, this book shows how some successful Chinese brands that are reaching a global audience build upon significant aspects of Chinese culture and history. "From Chinese Brand Culture to Global Brands" examines how Chinese brands are perceived both internationally and in China, and argues that branding strategy that draws upon a more self-consciously Chinese aesthetic would leave Chinese brand culture poised for global success.

Combining meticulous research with a unique perspective, Seven Days Before Richmond examines the 1862 Peninsula Campaign of Union General George McClellan and the profound effects it had on the lives of McClellan and Confederate General Robert E. Lee, as well as its lasting impact on the war itself.

Rudolph Schroeder's twenty-five year military career and combat experience bring added depth to his analysis of the Peninsula Campaign, offering new insight and revelation to the subject of Civil War battle history. Schroeder analyzes this crucial campaign from its genesis to its lasting consequences on both sides. Featuring a detailed bibliography and a glossary of terms, this work contains the most complete Order of Battle of the Peninsula Campaign ever compiled, and it also includes the identification of commanders down to the regiment level. In addition, this groundbreaking volume includes several highly-detailed maps that trace the Peninsula Campaign and recreate this pivotal moment in the Civil War.

Impeccably detailed and masterfully told, Seven Days Before Richmond is an essential addition to Civil War scholarship. Schroeder artfully enables us to glimpse the innermost thoughts and motivations of the combatants and makes history truly come alive.

This essay collection examines the emerging trends in foreign policy formulation, implementation, and evaluation in post Cold War Africa. Editors, Adar and Schraeder, have gathered thirteen essays that analyze existing foreign policy, propose changes to the African foreign policy approach, and explore the implications of African foreign policy on the world stage. Organized into two sections, individual country case studies and regional and global case studies, this important text is a timely addition to International Relations, Foreign Policy, and African International Studies courses; as well as a useful tool for policy makers, diplomats, and the NGO community.

"Vietnam, We've All Been There" is a unique collection of interviews with noted American writers who made the Vietnam war a subject of their work. The writers represented here were chosen by Dr. Schroeder because their books, plays, poems and reportage are among the best of the particular genre in which each one works--Norman Mailer, David Rabe, and Michael Herr among them. Provocative not only for the opinions and memories of the interviewees, this book is also interesting for its focus on the variety of literary forms and styles that emerged from the Vietnam experience.

The author makes the point that the more successful literature to come out of the war was from writers who stretched the limits of particular forms, giving birth to narratives that broke all the rules. For example, where journalism usually demands facts, Michael Herr, the author of "DispatcheS," insisted on much more. He described psychological states, assessed personal losses and personified the war in ways that were radically different from accepted reporting. As Dr. Schroeder reminds us, Vietnam deeply affected everyone who lived through it--thus there were many cultural effects that still beg for examination and thought. He spent nine years gathering these interviews and during that time the war was a constant presence in his life. For many Americans even a lifetime may not make it possible to come to terms with the war. And while it is important not to forget where we've been, it is also important to move forward. In this book, the writers we hear from, like the works they created, help us to remember the past with a reflective wisdom that is essential to informing our future.

From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.

This book presents model-based analysis and design methods for fault diagnosis and fault-tolerant control. Architectural and structural models are used to analyse the propagation of the fault through the process, test fault detectability and reveal redundancies that can be used to ensure fault tolerance. Case studies demonstrate the methods presented.

The second edition includes new material on reconfigurable control, diagnosis of nonlinear systems, and remote diagnosis, plus new examples and updated bibliography.

The goal of software engineering is to achieve high-quality software in a cost-effective, timely, and reproducible manner. Advances in technology offer reductions in cost and schedule, but their effect on software quality often remains unknown. The International Conferenceon the Quality of Software Architectures(QoSA 2005)focusedon software architectures and their relation to software quality, while the International Workshop on Software Quality (SOQUA 2005) mainly focused on quality assurance and more precisely on software testing. These events complement each other in their view on software quality. One of the main motivations for explicitly modelling software architectures is to enable reasoning on software quality. From a software engineering perspective, a so- ware architecture not only depicts the coarse-grained structure of a program, but also includes additional information such as the program's dynamics (i. e., the ?ows of c- trol through the system) and the mapping of its components and connections to e- cution environments (such as hardware processors, virtual machines, network conn- tions, and the like). In this area, QoSA 2005is concernedwith researchand experiences that investigate the in?uence a speci?c software architecturehas on software quality - pects. Additionally, the developmentof methodsto evaluate software architectureswith respect to these quality attributes is considered to be an important topic. The quality - tributes of interest include external properties, such as reliability and ef?ciency, as well as internal properties, such as maintainability.

In this book Peter Schraeder offers the first comprehensive theoretical analysis of US foreign policy toward Africa in the postwar era. He argues that though we often assume that US policymakers 'speak with one voice', Washington's foreign policy is, however, derived from numerous centres of power which each have the ability to pull policy in different directions. The book describes the evolution of policy at three levels: Presidents and their close advisors; the bureaucracies of the executive branch; and Congress and African affairs interest groups. Most importantly, the evidence presented demonstrates that the nature of events in Africa has itself affected the operation of the US policymaking process, and the substance of US policy. Drawing on over 100 interviews, and detailed case studies in Zaire, Ethiopia-Somalia and South Africa, this book provides a unique analysis of the historical evolution of US foreign policy towards Africa from the 1940s to the 1990s.

This book offers the first comprehensive theoretical analysis of US foreign policy toward Africa in the postwar era. Peter Schraeder argues that though we often assume that US policymakers "speak with one voice," Washington's foreign policy is derived from numerous centers of power, each of which has the ability to pull policy in different directions. Drawing on over 100 interviews, and detailed case studies in Zaire, Ethiopia-Somalia, and South Africa, this book provides a unique analysis of the historical evolution of US foreign policy in the region.

This book provides a unified treatment of the characteristics of telescopes of all types, both those whose performance is set by geometrical aberrations and the effect of the atmosphere, and those diffraction-limited telescopes designed for observations from above the atmosphere. The emphasis throughout is on basic principles, such as Fermat's principle, and their application to optical systems specifically designed to image distant celestial sources.
The book also contains thorough discussions of the principles underlying all spectroscopic instrumentation, with special emphasis on grating instruments used with telescopes. An introduction to adaptive optics provides the needed background for further inquiry into this rapidly developing area.

* Geometrical aberration theory based on Fermat's principle
* Diffraction theory and transfer function approach to near-perfect telescopes
* Thorough discussion of 2-mirror telescopes, including misalignments
* Basic principles of spectrometry; grating and echelle instruments
* Schmidt and other catadioptric telescopes
* Principles of adaptive optics
* Over 220 figures and nearly 90 summary tables

Combining meticulous research with a unique perspective, Seven Days Before Richmond examines the 1862 Peninsula Campaign of Union General George McClellan and the profound effects it had on the lives of McClellan and Confederate General Robert E. Lee, as well as its lasting impact on the war itself.

Rudolph Schroeder's twenty-five year military career and combat experience bring added depth to his analysis of the Peninsula Campaign, offering new insight and revelation to the subject of Civil War battle history. Schroeder analyzes this crucial campaign from its genesis to its lasting consequences on both sides. Featuring a detailed bibliography and a glossary of terms, this work contains the most complete Order of Battle of the Peninsula Campaign ever compiled, and it also includes the identification of commanders down to the regiment level. In addition, this groundbreaking volume includes several highly-detailed maps that trace the Peninsula Campaign and recreate this pivotal moment in the Civil War.

Impeccably detailed and masterfully told, Seven Days Before Richmond is an essential addition to Civil War scholarship. Schroeder artfully enables us to glimpse the innermost thoughts and motivations of the combatants and makes history truly come alive.

Als der Versuch gemacht wurde, die zur Herstellung der Arzneizubereitungen dienenden Methoden der pharmazeutischen Industrie zum erstenmal systematisch zusammenzufassen, entstanden durch das Verhaltnis der Apotheke zur phar mazeutischen Industrie bedingte gedankliche Schwierigkeiten, welche zwar den auf diesem Gebiete tatigen Praktikern mehr oder weniger bereits fruher zum Bewusstsein gelangten, aber sich hier mit einer besonderen Scharfe in den Vorder grund drangten. Wahrend in fruheren Zeiten die Apotheke die Alleinherstellerin der Arznei mittel und Arzneizubereitungen war, veranderte sich die Lage mit der Entwick lung der pharmazeutischen Industrie und der Arzneizubereitungen grundlich, indem die Apotheke mehr und mehr eine Verkaufsorganisation der Industrie wurde. Dies sagt zur Zeit nur so viel, dass ein bedeutender Teil des Apotheken umsatzes heute aus der Tatigkeit als Wiederverkauferin hervorgeht. Wenn es auch verstandlich ist, dass der Apotheker aus Standesinteresse den Vorstoss der Industrie abzuwehren und die Herstellung der Arzneizubereitungen auf die Apotheke zu beschranken sucht, bleibt es Tatsache, dass derselbe Apotheker aus individuellen wirtschaftlichen Grunden seinen Bedarf an Arzneimitteln und Arzneizubereitungen aus der Industrie zu decken gezwungen ist und dadurch ihrem Vorwartsdringen Vorschub leistet. Dies hat nunmehr seine tieferen Grunde und schwerwiegende Folgen, welche heute oder morgen weitgehendst beruck sichtigt werden mussen. Die in den letzten Jahrzehnten erfolgte machtige Entwicklung der synthe tischen Chemie bereicherte unseren Arzneischatz mit einer ganzen Reihe von wertvollen Produkten, welche das gesamte Bild der Arzneibehandlung voll kommen umgestaltete."

My life is so much more fun with the edition of each and every grandchild. Time spent with them is priceless. It doenst matter what we are doing, I enjoy our time together. Each grandchild has a different personality, I will try to capture each and every one of them. This is Hayden's story

Everyone has a story to tell and mine is no different then yours. Through my columns that I generously contribute at no cost other then the time that it takes to write; I share my love of writing about my life so that others can read and relate. My therapy is through my thoughts and writings, which is cheaper then seeking a professional therapist, and besides it may just keep me out of the loony bin I write about my loves, my husband and our clan and those that have touched my life in many ways. I share events which are good and bad and even non-life altering life happenings. My life is a simple one and that is how I like it. I claim to be pretty much a "Plain Jane" of sorts and have no real outstanding talents. I was raised by my parents to be respectful and courteous, and to fear the twig that Mom would shake in front of me...it's amazing the power that insignificant piece of nature would hold. Even to this day I won't sass her. I had pretty much raised four girls not knowing much of anything about raising girls other then I was their age once and I didn't want them to experience some of what I had, be it simple pranks or things that to this day remain locked away inside my aging mind. In certain instances it's alright not to have the best memory. And believe you me I use that excuse quite often I love sharing stories of child rearing and of course the many additions of grandchildren that at the rate that they are coming I will not run out of topics to discuss for quite some time Just as each of my children and my husband's children are unique and individual, so are their children. And what Grandparent doesn't like to share stories of their grandchildren? Sit back and enjoy, let me bring back memories and entertain...this is "Life According to Me"

Information security is an issue that has increased greatly in importance to bothindustry executives as well as military leadership over the past decade. In this time bothpractitioner and academic circles have researched and developed practices and process tomore effectively handle information security. Even with growth in these areas there hasbeen almost no research conducted into how decision makers actually behave. This isproblematic because information security decision makers in the Department of Defensehave been observed exhibiting risk seeking behavior when making information securitydecisions that seemingly violate accepted norms. There are presently no models in theliterature that provide sufficient insight into this phenomenon.This study used Prospect Theory, developed by Kahneman and Tversky, as aframework to develop a survey in an effort to obtain insight into how decision makersactually behave while making information security decisions.