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From Chinese Brand Culture to Global Brands - Insights from aesthetics, fashion and history (Paperback, 1st ed. 2013) Loot Price: R1,439
Discovery Miles 14 390
Repayment Terms: R135 pm x 12*
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From Chinese Brand Culture to Global Brands - Insights from aesthetics, fashion and history (Paperback, 1st ed. 2013): W....

From Chinese Brand Culture to Global Brands - Insights from aesthetics, fashion and history (Paperback, 1st ed. 2013)

W. Zhiyan, J. Borgerson, J. Schroeder

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Loot Price R1,439 Discovery Miles 14 390 | Repayment Terms: R135 pm x 12*

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From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: 2013
First published: 2013
Authors: W. Zhiyan • J. Borgerson • J. Schroeder
Dimensions: 216 x 140mm (L x W)
Format: Paperback
Pages: 219
Edition: 1st ed. 2013
ISBN-13: 978-1-349-44663-6
Categories: Books > Business & Economics > Economics > General
Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > Market research
Books > Business & Economics > Business & management > Sales & marketing > Public relations
LSN: 1-349-44663-7
Barcode: 9781349446636

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