What is the role off marketing in the business? How is value created in the marketing process? How can I develop a marketing plan? How do I conduct market research? Is the internet the best way to help me market my product or service, or are a multichannel approach the best solution as a distribution channel option?

This completely updated sixth edition of Introduction to marketing that started out in 1998 comprises twelve chapters that focuses on recent developments in the South African marketing environment. The business setting has changed drastically in the Post-Covid-19 environment. These changes are reflected in all the chapters of the textbook.

Of special interest are the new chapters that were introduced on sustainability, social responsibility and ethical decision-making in marketing, developing the marketing plan and how marketing is dealing with changes brought by Industry 4.0.

Political philosophy is a field of study which aims to clarify our most fundamental ethical questions as human beings living in societies under conditions of scarce resources and unequal power: How should we live? What does a good life look like? What kind of social and political arrangements are most conducive to living good lives? Puzzles in contemporary political philosophy shows the relevance of classical and contemporary thinkers to our own lives and the world we live in today. This introduction uses a wealth of real-world examples drawn from the South African context to explore some of these questions: We value freedom but where should the limits to our freedom lie? What do we mean by equality? Do we mean that we want people to be equally happy, or equally successful, or equally well fed? We think of democracies as places where citizens can enjoy a certain measure of justice, but what is meant by "justice"? Is it a particular form of distribution of goods, of services, of opportunities? Is justice the same as "equality" or is there a difference? Are some forms of inequality "just"? Is justness the same as "fairness"? Written in simple, jargon-free language, this introduction to some of the most important debates in contemporary politics is an essential guide for undergraduate South African students of political philosophy.

All students are required to write assignments. Despite this, there seem to be few books available that provide concise guidelines as to how to compile them. Those that are available are often outdated and complicated, and do not illustrate well how the information, once gathered, should be integrated and implemented. Assignment writing uses practical examples to show clearly how to approach and write an assignment. Contents include the following: The process of assessing, planning, writing, editing and handing in an assignment; Technical requirements, such as the use of scientific language, abbreviations, tables and figures, as well as neatness and binding; Referencing techniques and the compilation of a list of sources; Formatting the document, from cover to cover. Assignment writing is aimed at all students needing to produce assignments to the standard required by tertiary institutions.

This work; which provides an overview of basic psychology and introduces students to personnel management, is suitable for first-year studies in personnel management at higher education institutions. The first seven chapters deal with the psychology of individual behaviour. Phenomena such as individual differences, human abilities, personality and the learning process are covered in depth. Chapters eight to thirteen comment on the socio-psychological aspects of human behaviour, including attitudes, roles and groups. The book ends with a review of the historical development of human resource management, its present status and personnel functions.

"Gert Steyn has given us, not only a very useful tool for scholarly NT/LXX studies, buta map to follow in the process." -- Tom Galey, Midwestern Baptist Theological Seminary, Midwestern Journal of Theology (Fall 2012 Vol. 11 No. 2) The assumed LXX Vorlage of the explicit quotations in Hebrews remains unresolved to date - despite the fact that it is an important pre-requisite before one can attempt to investigate the function of these quotations within their NT context. The selection, origin and version of the explicit quotations are greatly neglected aspects in previous studies. This quest attempts to address these matters from a tradition historical and a text critical angle. It follows the ground plan of Hebrews' own presentation of two sets of quotations that are listed in pairs: the first consisting mainly of hymnic texts and the second consisting of quotations from the Torah that are alternated with quotations from the Psalms and the Prophets. The investigation considers each quotation in the light of possible alternative Vorlage(n) to those of the printed versions and interacts with previously proposed hypotheses, such as the Testimony Book, liturgy, homily, and midrash hypotheses. It became clear that, although Hebrews might have known a large number of quotations from the early Jewish and early Christian traditions, he also expanded on some and added some longer quotations. The author himself was responsible for the majority of the combinations of the quotations, although there are traces of the existence of exegetical traditions that combined particular passages prior to his time. The use of Psalms, Odes, hymnic reworkings and compositions of his quoted texts all testify to an interesting inclination towards hymnic tendencies. The study concludes that so-called differences between Hebrews and the LXX could be explained in the light of an alternative Vorlage where the readings of the quotations seem to be closer to an Egyptian text tradition, but also to the author's own creative hand.