This revised and updated second edition of Channel Management (previously titled Distribution Management) focuses on the basics of product distribution as part of the marketing mix and explains the choices and strategies involved in choosing distribution channels.

Channel Management 2e clearly describes how distribution strategies need to coordinate the activities and aims of the producer or manufacturer and various intermediaries in order to bring products and services to buyers at the right time, at the right place and in the right quantity.

Marketing research can be a daunting subject. The mere mention of inferential statistics or statistical significance causes many students' eyes to glaze over. This is largely because most texts spend too little time teaching students the basic concepts before plunging into the analysis of data and the associated mathematical formulae. In Marketing Research, now in its second edition, the authors provide a gentle introduction to the basic concepts of research. Only once students are sufficiently grounded in the foundational concepts does the text move to a more advanced level.