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"Fundraising Fundamentals is a practical and valuable resource for fundraising professionals, trustees, philanthropists, and nonprofit executives who aspire to raise substantial monies for worthy causes. I have utilized Jim Greenfield’s literature in various fundraising courses . . . my students have benefited from the theory and substance that Jim so clearly conveys along with real-life models that can be applied to their respective organizations." –Stephen M. Levy, CFRE, President of Levy Philanthropic Counsel Former Chair of the Association of Professionals Foundation Board Adjunct Professor of Philanthropy, Columbia University Proven methods and techniques for running a successful annual giving campaign Learn how to carry out winning annual giving campaigns that will help your nonprofit organization grow and increase its financial resources with Fundraising Fundamentals. Complete with the essential basics of fundraising and comprehensive enough to help experienced fundraisers improve their campaigns, this up-to-date Second Edition features key material on: - How to find likely first-time donors
- Membership organizations and donor clubs
- Methods of donor renewal, upgrading, and reward
- Recruiting and training volunteer solicitors
- Multimedia and Internet soliciting techniques
"Proper application of the fund development process can define an
organization's potential for public support and the direct means to
achieve it, and can realize, even predict with reliability, the
income an organization can and should expect at any moment in
time."--James M. Greenfield.
As the driving force behind every not-for-profit, fund raising is a
key to an organization's success in fulfilling its mission.
However, while it's important to develop the skills needed to raise
money, it's equally important to know how to allocate it properly
in order to meet your goals. Now revised and expanded, this
practical resource provides an accessible game plan for not only
raising funds, but also developing them effectively for increased
productivity and profitability.
Written by James M. Greenfield, a leading authority in the field,
Fund Raising takes you step-by-step through the entire fund
development process, from planning and marketing to community
relations and donor management. Beginning with an examination of
philanthropic history and perspective, it goes on to describe the
individual elements of the development process, as well as the
organizational requirements needed for the process to work. With
detail and clarity, Greenfield covers such essential bases as the
evaluation of program effectiveness, policies and procedures for
public solicitation, the fund raising environmental audit, matching
gift programs, donor recognition, special projects campaigns, and
much more. Threaded throughout the book is the theme of "friend
raising and relationship building," both vital components of
increasing capability and capacity to address the needs of today,
with an eye toward those of tomorrow.
Along with an added, in-depth discussion of ethics, the Second
Edition introduces new best practices that have developed over the
past few years, and features updated data, useful worksheets, such
as economic statistics, demographics, and reports from the American
Association of Fund-Raising Council. Packed with numerous examples,
case studies, and checklists, this exhaustive resource is essential
reading for anyone looking to achieve--and maintain--fund-raising
success.
"There is the current need for a better understanding of how the
fund development process can best be utilized and improved so that
community benefits can be realized with adequate funding. This book
is intended to be a contribution to that end." --from the Preface
Now revised and expanded, this practical resource takes you through
the entire fund development process, giving you the master plan
necessary for realizing the full fund-raising potential of your
nonprofit organization. Covering everything from accountability and
stewardship to public solicitation and donor relations, the Second
Edition has been updated to include the latest economic figures,
demographics, and reports from the American Association of
Fund-Raising Council, as well as an added, in-depth discussion of
ethics, worksheets for performance analysis, and new best practices
that have developed over the past few years.
Jacket Design: Andrew Liefer
The 2002 Supplement includes new chapters on: - Taking Your Fund Development Program to the Next Level
- The Internet- A Powerful Relationship Management Tool for Fundraisers
- New Trends in Using Information Technology
- Capital Campaign
- Choosing and Using Fundraising Software
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