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The interaction between a company and its stakeholder environment
explains a key part of corporate behavior. This is because the
level of social acceptance that the company achieves affects
consumer trust, employee commitment, and access to credit or
support from suppliers. This book examines these relationships to
discover the best way to align corporate behaviour with the
interests, values and preferences of stakeholders. It features
contributions on topics such as marketing, emerging technologies,
women in entrepreneurship, sports and tourism.
The interaction between a company and its stakeholder environment
explains a key part of corporate behavior. This is because the
level of social acceptance that the company achieves affects
consumer trust, employee commitment, and access to credit or
support from suppliers. This book examines these relationships to
discover the best way to align corporate behaviour with the
interests, values and preferences of stakeholders. It features
contributions on topics such as marketing, emerging technologies,
women in entrepreneurship, sports and tourism.
This book examines education in entrepreneurship through an
action-learning environment that uses educational innovation tools.
It explores various education tools, technology tools and
pedagogical methods being implemented into university curriculums
around the world. Entrepreneurship in society is rapidly gaining
popularity as entrepreneurial activities aimed to create social
value are fundamental in the development of an innovative,
sustainable economy. This notion has been encouraging universities
to incorporate entrepreneurship-related competencies into the
curriculums of almost all subjects. Thus, developing an
action-learning environment with educational innovation tools,
technology tools and pedagogical methods is becoming increasingly
important to universities. Students must be fully prepared to face
the many challenges in the world and to help develop an innovative
and sustainable economy. Universities should therefore promote
active learning through innovation so that students can become
active participants in their learning. Featuring contributions and
case studies from academics, researchers and practitioners from
around the world, the is book provides international perspective
into entrepreneurship education and innovation.
This book examines the different ways companies can develop and
design social innovation. Combining technological and social
perspectives, the contributors present emerging research on social
innovation from different sectors such as entrepreneurship,
education and energy. Collectively, the authors demonstrate the
ways in which social innovation can drive sustainability and
development in regions around the world. All societies are
characterized by their political, economic and social institutions,
as well as by how they utilize technology. The social innovations
with the highest importance are those which modify existing
institutions or create new ones, and based on their magnitude, they
can be considered as radical or incremental. For example, when
Joseph Chamberlain encouraged workers to organize in order to
achieve universal male suffrage in Great Britain in 1885, this was
a considered a radical innovation for British society, which in
turn changed its political framework. Social innovations may be
based on intelligence and commitment, on technology or on social
entrepreneurship in its most open forms. In addition, social
innovations can be classified into those which correspond to an
entire country or region, a field (e.g., education) or a sector
(e.g., entrepreneurship, technology, social reform). Featuring
contributions on topics such as agro-food, smart cities, higher
education, gender equality and sports, this book is ideal for
academics, students, scholars, professionals and policy makers in
the areas of innovation, entrepreneurship, sustainability and
regional development.
This book analyses the importance of the entrepreneurial
university, specifically in relation to the creation of
entrepreneurial ideas and attitudes in students and entrepreneurial
initiatives in academic institutions. The aim of the editors and
contributing authors is to provide the reader with a set of
experiences illustrating the advantages of communicating and
encouraging entrepreneurship among students, thereby highlighting
the "third mission" of the university: the need to adopt
entrepreneurial strategy without disrupting the quality of teaching
and research. Featuring initiatives from institutions around the
world, the authors argue that the increasing importance of
knowledge in the technical and social dimensions of today's world
provides greater relevance to the entrepreneurial university. In
this context, universities transcend their traditional focus on
teaching and basic research to carry out technology transfers,
marketing ideas, and patent registrations, and incorporate spin-off
companies that contribute to industrial innovations, economic
growth, and job creation. In the teaching dimension, the
entrepreneurial university represents a focus on programs which
train students in the applications and most advanced practices in
knowledge-driven fields. The book addresses such questions as: Can
marketing ideas deteriorate the quality of research in the long
term? What importance does the cultural framework have for an
entrepreneurial education? What circumstances and programs
facilitate spin-offs in universities What are the key features of
entrepreneurial universities? In reference to entrepreneurship
education in its broadest sense, then, it corresponds to the
framework of ideas and general features on which entrepreneurship
is founded: in-depth knowledge of the projects or ventures which
they wish to carry out, capacity to perceive the relevant
characteristics of the environment, and the leadership and goal
setting skills to achieve success.
This book examines the different ways companies can develop and
design social innovation. Combining technological and social
perspectives, the contributors present emerging research on social
innovation from different sectors such as entrepreneurship,
education and energy. Collectively, the authors demonstrate the
ways in which social innovation can drive sustainability and
development in regions around the world. All societies are
characterized by their political, economic and social institutions,
as well as by how they utilize technology. The social innovations
with the highest importance are those which modify existing
institutions or create new ones, and based on their magnitude, they
can be considered as radical or incremental. For example, when
Joseph Chamberlain encouraged workers to organize in order to
achieve universal male suffrage in Great Britain in 1885, this was
a considered a radical innovation for British society, which in
turn changed its political framework. Social innovations may be
based on intelligence and commitment, on technology or on social
entrepreneurship in its most open forms. In addition, social
innovations can be classified into those which correspond to an
entire country or region, a field (e.g., education) or a sector
(e.g., entrepreneurship, technology, social reform). Featuring
contributions on topics such as agro-food, smart cities, higher
education, gender equality and sports, this book is ideal for
academics, students, scholars, professionals and policy makers in
the areas of innovation, entrepreneurship, sustainability and
regional development.
This book analyses the importance of the entrepreneurial
university, specifically in relation to the creation of
entrepreneurial ideas and attitudes in students and entrepreneurial
initiatives in academic institutions. The aim of the editors and
contributing authors is to provide the reader with a set of
experiences illustrating the advantages of communicating and
encouraging entrepreneurship among students, thereby highlighting
the "third mission" of the university: the need to adopt
entrepreneurial strategy without disrupting the quality of teaching
and research. Featuring initiatives from institutions around the
world, the authors argue that the increasing importance of
knowledge in the technical and social dimensions of today's world
provides greater relevance to the entrepreneurial university. In
this context, universities transcend their traditional focus on
teaching and basic research to carry out technology transfers,
marketing ideas, and patent registrations, and incorporate spin-off
companies that contribute to industrial innovations, economic
growth, and job creation. In the teaching dimension, the
entrepreneurial university represents a focus on programs which
train students in the applications and most advanced practices in
knowledge-driven fields. The book addresses such questions as: Can
marketing ideas deteriorate the quality of research in the long
term? What importance does the cultural framework have for an
entrepreneurial education? What circumstances and programs
facilitate spin-offs in universities What are the key features of
entrepreneurial universities? In reference to entrepreneurship
education in its broadest sense, then, it corresponds to the
framework of ideas and general features on which entrepreneurship
is founded: in-depth knowledge of the projects or ventures which
they wish to carry out, capacity to perceive the relevant
characteristics of the environment, and the leadership and goal
setting skills to achieve success.
This book examines education in entrepreneurship through an
action-learning environment that uses educational innovation tools.
It explores various education tools, technology tools and
pedagogical methods being implemented into university curriculums
around the world. Entrepreneurship in society is rapidly gaining
popularity as entrepreneurial activities aimed to create social
value are fundamental in the development of an innovative,
sustainable economy. This notion has been encouraging universities
to incorporate entrepreneurship-related competencies into the
curriculums of almost all subjects. Thus, developing an
action-learning environment with educational innovation tools,
technology tools and pedagogical methods is becoming increasingly
important to universities. Students must be fully prepared to face
the many challenges in the world and to help develop an innovative
and sustainable economy. Universities should therefore promote
active learning through innovation so that students can become
active participants in their learning. Featuring contributions and
case studies from academics, researchers and practitioners from
around the world, the is book provides international perspective
into entrepreneurship education and innovation.
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